{"id":207164,"date":"2018-03-03T16:11:41","date_gmt":"2018-03-03T16:11:41","guid":{"rendered":"http:\/\/wyzowlweb.wpengine.com\/?page_id=207164"},"modified":"2020-10-14T10:22:49","modified_gmt":"2020-10-14T09:22:49","slug":"video-marketing-social-media-statistics-2016","status":"publish","type":"page","link":"https:\/\/wyzowl.com\/video-marketing-social-media-statistics-2016\/","title":{"rendered":"Stats: Video Marketing on Social Media Statistics 2016"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=”1″ background_color=”#568FE3″ _builder_version=”3.0.95″ custom_padding=”100px|0px|100px|0px”][et_pb_row custom_padding=”0px|0px|0px|0px” _builder_version=”3.0.95″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” _builder_version=”3.0.99″ text_font=”||||||||” text_orientation=”center”]

Video Marketing on Social Media Statistics 2016<\/h1>\n

<\/span>Survey: Video Marketing on Social Media\n<\/span><\/h2>[\/et_pb_text][et_pb_text background_layout=”dark” _builder_version=”3.0.99″ text_font=”||||||||” text_font_size=”16px” text_orientation=”center” max_width=”80%” module_alignment=”center”]These statistics were gathered by surveying 415 unique respondents, from both paid and organic sources. We targeted UK and USA audiences, however didn’t make this a requirement to complete the survey. We didn’t specify further criteria for entry to the survey. We did this so that we achieved a broad demographic spectrum. We asked an initial question to understand who had watched a branded video on social media. If people answered “No” this filtered them out from the rest of the survey as they are not applicable.[\/et_pb_text][et_pb_button button_url=”https:\/\/info.wyzowl.com\/video-marketing-on-social-media-statistics-2016&#8243<\/a>; button_text=”Download The Full Report Here” button_alignment=”center” background_layout=”dark” _builder_version=”3.0.99″ custom_padding=”10px|50px|10px|50px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ background_color=”#eeeeee” _builder_version=”3.0.99″ custom_padding=”30px|0px|30px|0px”][et_pb_row custom_padding=”0px|0px|0px|0px” _builder_version=”3.0.99″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” text_text_color=”#666666″ text_orientation=”center”]

Citation Policy:<\/strong>
Please feel free to use these statistics in any commercial or non-commercial capacity.
If you use the statistics we require a reference back to Wyzowl<\/a>.<\/p>\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Have you watched branded video adverts on social media i.e. company videos as opposed to personal videos?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that video ads are consumed in great volume by social media users. More than\u00a0<\/span>half of users (55%)<\/strong>\u00a0say they’ve spent time on social media watching branded video ads.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas1.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas2.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Have you followed\/liked a company’s social channel after watching one of their video advertisements on social media?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that brands use videos to help build their social audience.\u00a0<\/span>43% of users<\/strong>say that, having watched an ad, they’ve gone on to like or follow that brand.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Have you visited a company’s website after watching one of their video advertisements on social media?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that video ads drive web traffic. More than\u00a0<\/span>three-quarters (76%)<\/strong>\u00a0of users have visited a company’s website after watching one of their video ads on social media.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas3.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas4.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Have you bought a product or service after watching a video advertisement on social media?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that social media video ads drive sales. More than\u00a0<\/span>4 in 10 social users (41%)<\/strong>\u00a0say they’ve bought a product or service after watching a video ad on social media.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Thinking about a typical scroll down your social media news feeds, how much video content would you say you see now when compared to 12 months ago?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that video is becoming more prominent on social media. More than\u00a0<\/span>57% of users<\/strong>\u00a0report seeing more video content on their social media news feeds than they did 12 months ago.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas5.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas6.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Would you watch a video advertisement if you saw it on your social media news feed?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that a large portion of users will actively choose to watch a video ad.\u00a0<\/span>42% of users<\/strong>\u00a0would actively choose to watch an ad they saw on their news feed.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Would you share a video advertisement if you saw it on your social media news feed?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

We found that many users WILL share video ads. More than\u00a0<\/span>one in five users (24%)<\/strong>would be willing to share a video ad they saw on their news feed.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas7.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas8.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Are you more likely to watch a video advertisement that a friend has shared?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

Users trust their friends’ judgement when it comes to video ads.\u00a0<\/span>69%<\/strong>\u00a0say they’d be more likely to watch a video ad their friend had shared.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Are you more likely to watch a video advertisement that a brand you follow has posted?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

Users are more likely to watch video ads posted by their favourite brands.\u00a0<\/span>Over half (56%)<\/strong>\u00a0say they’d be more likely to watch an ad posted by a brand they already follow or like.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas9.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas10.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Do you prefer video advertisements over photo-only adverts?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

Users value the immediacy of photo-only adverts… Only just over\u00a0<\/span>a quarter of users (27%)<\/strong>\u00a0say they prefer video ads to photo-only.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Do you prefer video advertisements over text-only adverts?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

People like the simplicity of text-only adverts…\u00a0<\/span>61%<\/strong>\u00a0say they’d rather see a text-only advert than a video.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas11.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.99″ border_width_bottom=”1px” border_color_bottom=”#cccccc”][et_pb_row _builder_version=”3.0.99″][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2018\/03\/vas12.png&#8221<\/a>; _builder_version=”3.0.99″ max_width=”50%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.99″ text_font=”||||||||” custom_margin=”||10px|”]

Are you more likely to share a video advertisement rather than a static advert?<\/h4>[\/et_pb_text][et_pb_text _builder_version=”3.0.99″ custom_margin=”||10px|”]

People like to share video ads… Over\u00a0<\/span>a third of users (34%)<\/strong>\u00a0say they’d be more likely to share a video ad than a static advert.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.95″ custom_padding=”100px|0px|100px|0px”][et_pb_row _builder_version=”3.0.95″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.95″ text_font=”||||||||” header_font=”||||||||” text_orientation=”center” custom_margin=”||10px|”]

Want Further Info & Pricing?<\/h3>\r[\/et_pb_text][et_pb_text _builder_version=”3.0.95″ text_font=”||||||||” text_orientation=”center” max_width=”80%” module_alignment=”center” custom_margin=”||20px|”]Whether you\u2019re just starting to look at video marketing, looking for some help and advice or know what you want, we can help. Our team of experts are happy to chat with no obligation to buy. We can give you tips on direction, style, length, script, graphics, animation, voiceover, music and promotion. We\u2019ve been there and done it more than most – so let us help you.\r[\/et_pb_text][et_pb_button button_text=”Get Info & Pricing” button_alignment=”center” background_layout=”dark” _builder_version=”3.0.99″ custom_padding=”15px|100px|15px|100px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"

Video Marketing on Social Media Statistics 2016 Survey: Video Marketing on Social Media These statistics were gathered by surveying 415 unique respondents, from both paid and organic sources. We targeted UK and USA audiences, however didn’t make this a requirement to complete the survey. We didn’t specify further criteria for entry to the survey. We […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-207164","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages\/207164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=207164"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages\/207164\/revisions"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=207164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=207164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=207164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}