{"id":2405,"date":"2023-11-14T10:53:31","date_gmt":"2023-11-14T10:53:31","guid":{"rendered":"http:\/\/wyzowl.wpengine.com\/the-20-best-nonprofit-explainer-videos-youll-ever-see\/"},"modified":"2026-01-15T09:06:01","modified_gmt":"2026-01-15T09:06:01","slug":"best-nonprofit-videos","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/best-nonprofit-videos\/","title":{"rendered":"20 Best Nonprofit Explainer Videos"},"content":{"rendered":"
<\/div>\n

Nonprofit organisations rely solely on donations from the public in order to function and continue to do the work that benefits their cause(s). So you could say that nonprofits depend more on great marketing campaigns than any other industry.<\/p>\n\n\n\n

Videos are a cost-effective way to reach a large audience and increase awareness of your company. For this reason, nonprofit companies use video marketing<\/a> a lot. Nonprofits use video to tell their story and inspire people to take action – and guess what:<\/span><\/p>\n\n\n\n

So can you!<\/p>\n\n\n\n

When it comes to explainer videos, nonprofits use a couple of different tactics to connect with viewers, some use humour, others tug on our heartstrings. In this article, we’re going to look at 20 of the best nonprofit explainer videos<\/a> to see what we can learn from them! <\/span><\/p>\n\n\n\n

<\/span>Tug on the heartstrings<\/span><\/h2>\n\n\n\n

Human beings are driven by emotions, so tugging on the heartstrings is a favoured tactic of nonprofits and profitable companies alike. Some publications have referred to this process of creating an emotional response<\/a> in viewers as ‘sadvertising<\/em>. But evoking negative emotions in viewers, such as sadness, can create a positive response for brands, particularly nonprofits, as these strong emotions push people to take action.<\/p>\n\n\n\n

<\/span>1. The Girl Effect<\/span><\/h3>\n\n\n\n
\n