{"id":279203,"date":"2023-10-25T12:46:31","date_gmt":"2023-10-25T11:46:31","guid":{"rendered":"https:\/\/wyzowl.com\/?p=279203"},"modified":"2026-01-27T11:09:00","modified_gmt":"2026-01-27T11:09:00","slug":"best-corporate-videos","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/best-corporate-videos\/","title":{"rendered":"10 of the Best Corporate Videos Ever"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">There&#8217;s no question that video marketing is on the rise. We found that 91% of businesses use video as a marketing tool and, consumers love video &#8211; 85% of people have been convinced to buy a product or service by watching a video. And, 84% of consumers want to see more videos from brands in 2026 (<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">State of Video Marketing 2026<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, what better way to show off your products or services than with a well-made video?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are endless possibilities when it comes to corporate videos, which is why we\u2019ve put together a list of some of the best corporate video examples out there. These videos are sure to inspire your next video project! Along the way, we&#8217;ll share some of our experience and top tips as a corporate video production company. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_corporate_video\"><\/span>What is a corporate video?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-blank-yellow-ZNkcjf wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  A corporate video is any type of video that promotes a company or its products\/services. This can include everything from brand awareness videos to <a href=\"https:\/\/wyzowl.com\/product-demo-video-production\/\">product demonstration videos<\/a> to customer testimonials.\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_of_the_best_corporate_video_examples\"><\/span>10 of the best corporate video examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Without any further ado, let\u2019s press play on some of the most <a href=\"https:\/\/wyzowl.com\/corporate-animation\/\">effective corporate videos<\/a> in recent memory and explore the various reasons why these videos made us sit up and take note.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Urban_Farmers\"><\/span>1. Urban Farmers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"URBAN FARMERS\" src=\"https:\/\/player.vimeo.com\/video\/59401741?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"459\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two key ingredients to a killer company video are pace and production values. Urban Farmers\u2019 explainer video has both in abundance. With the world\u2019s population predicted to reach 9 billion people by 2050, Urban Farmers\u2019 mission is to feed the growing populous in a more efficient and eco-friendly manner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putting the \u2018ability into sustainability\u2019 their premise is to nurture hyper-local produce and sustainable fish stocks grown where we eat them \u2013 on urban rooftops. A wacky idea sometimes needs a zany video to capture the zeitgeist. Urban Farmers went all in with this vibrant video, incorporating a faux-Western soundtrack and drawling voiceover to poke fun at our obsession for \u2018fair-trade-inated\u2019 organic food that clocks up thousands of air miles just to reach our plates.<\/p>\n\n\n<div class=\"lazyblock-our-insight-ZG6ifs wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  The slick animation thrums along at a banjo-strumming pace, giving you plenty of thought-provoking ideas to chew over without ever crossing the line into preachiness. If you\u2019ve got a game-changing product, but fear it might be too \u2018out there\u2019 for potential customers to grasp, then take a leaf out of Urban Farmers\u2019 playbook. Package your message in an explainer video that leaves your audience informed, educated and very much entertained.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Dubai_Association_Centre\"><\/span>2. Dubai Association Centre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DAC Corporate Animated video\" src=\"https:\/\/player.vimeo.com\/video\/181009240?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate videos can also be a great tool for presenting heavy subject matter in a light and breezy way. When the Dubai Association Centre (DAC) set out to explain the bureaucratic machinations of its line of business, they astutely recognised that the subject matter they were promoting could come across drier than the Dubai desert if it wasn\u2019t handled with care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the gateway to the world\u2019s fastest growing economies Dubai is an international hub that links Africa, Asia and the Middle East to the rest of the world. DAC is an amalgamation of the Dubai Chamber, Dubai Tourism and Dubai World Trade Centre tasked with promoting the formation of global professional associations and trade bodies in the Emirate of Dubai.<\/p>\n\n\n<div class=\"lazyblock-our-insight-16apII wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  We told you it was dry! Which is why DAC chose a <a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">vivid animated explainer video<\/a> to distil the essence of their message in one richly textured and colourful video. This is a great example of how to use an engaging visual platform like video to package pedestrian messaging. Do as Dubai does and aim big. With a little bit of creativity, your branded messaging can be elevated to something far greater than the sum of its parts.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Red_Bull_Racing\"><\/span>3. Red Bull Racing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.youtube.com\/watch?v=8VXJtrz1m9Y\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"602\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/10\/RB-1.png?resize=1080%2C602&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-291609\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/10\/RB-1.png 1377w, https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/10\/RB-1-1280x713.png 1280w, https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/10\/RB-1-980x546.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/10\/RB-1-480x267.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1377px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.youtube.com\/watch?v=8VXJtrz1m9Y\">Click to watch on YouTube<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A great way to encourage customer buy-in is to give them exclusive access to the inner sanctums of your business. Red Bull Racing did just that with this fascinating walking tour of their Milton Keynes race factory. Presented by their principal, Christian Horner, this video gives you a rare, behind-the-scenes look at what makes a Formula One team tick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Horner takes us on a magical mystery tour with pit stops at F1 design legend Adrian Newey\u2019s two offices (the second being the executive toilet if his witty repartee is to be believed!); the team gym that\u2019s frequented by the pit crews to get into peak condition; and the state-of-the-art machine shop, where all the race cars\u2019 carbon fibre and composite parts are produced. There\u2019s even a hint that a pair of Drivers\u2019 and Constructors\u2019 Championship trophies might not be replicas after all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This exclusive video gives a real sense of the \u2018work hard, play hard\u2019 environment that was clearly a major factor in the team\u2019s four consecutive double world championship wins between 2010 and 2013. <\/p>\n\n\n<div class=\"lazyblock-expert-tip-2czL6x wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  If your aim is to humanise your business, then following Red Bull Racing\u2019s lead could put you in pole position. Showing your team, environment and culture on video can be a great way to get people to realise, you&#8217;re not a faceless organisation &#8211; you&#8217;re real people with a lot to offer!\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Twitter\"><\/span>4. Twitter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Twitter: Flight School\" src=\"https:\/\/player.vimeo.com\/video\/131603349?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yes, Twitter is now X but this video is still worth shouting about so we&#8217;re keeping it here a little while longer! <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Never ones to shy away from a <a href=\"https:\/\/wyzowl.com\/promotional-video-production\/\">promotional corporate video<\/a>, Twitter have been bossing the corporate video genre for years. As you might expect from a marketing tech firm, they\u2019ve got a real knack for selling their product in a fun and engaging way. This video, which promotes their Twitter Flight School service \u2013 a \u2018dynamic learning experience to help you craft the best ways of integrating Twitter into your work\u2019 \u2013 is typically on-point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarkably, given it\u2019s in Twitter\u2019s best interests to upgrade its customers knowledge base, this fast-paced explainer animation makes you want to find out more. Which is the highest compliment we can pay it. You likely already know about Twitter, have the app and use it successfully for business. And yet, the social media gurus manage to be very persuasive in their assertion that there\u2019s far more you could be achieving with their platform with a bit of tuition.<\/p>\n\n\n<div class=\"lazyblock-our-insight-ZAVdEV wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  You can take a lot of inspiration from Twitter\u2019s Flight School video. What they always manage to nail is the ability to fuse a razor-sharp script with a coherent visual narrative (in this case a paper aeroplane that glides through the entire video). Take heed and ensure your visuals and messaging are totally in sync to help your video take flight.\n<\/div><\/div>\n\n<div class=\"lazyblock-expert-tip-hlgEJ wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Pacing is key when it comes to creating beautiful corporate videos. This is a case in point. You can estimate the length of your video by doing a word count on the voiceover. 135 words is around perfect for a minute of video. From there, you really need to make sure that you leave enough room and time for all animation to breathe and play out.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Practicus\"><\/span>5. Practicus<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Practicus - Another way\" src=\"https:\/\/player.vimeo.com\/video\/153783723?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes the simplest ideas are the best. When it comes to a great corporate video, keeping it simple can often be the most effective means of getting your point across. Practicus, a <a href=\"https:\/\/wyzowl.com\/recruitment-video-production\/\">recruitment<\/a> agency that specialises in placing interim managers, executives and other senior personnel, could be on a hiding to nothing if they tried to explain their concept of an \u2018outcome delivery partner\u2019 in words alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What they did instead was produce a subtle, yet compelling explainer video to do the talking for them. Practicus\u2019 branding, embodied by their logo, is intrinsically square. Presumably to represent the absolutes they can offer through their recruitment practices. However, squares aren\u2019t friendly, they\u2019re spiky. So, thinking well and truly outside the box (see what we did there?!), the producers of this video used a series of simple circles, backed up by the brand\u2019s white, red and black brand colours, to ensure Practicus\u2019 messaging didn\u2019t come across as \u2018square\u2019 too.<\/p>\n\n\n<div class=\"lazyblock-expert-tip-1jaqgK wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  If you\u2019re planning to produce your own corporate video, you don\u2019t always need complicated graphics or high-budget <a href=\"https:\/\/wyzowl.com\/live-action-video-production\/\">live action to sell your product<\/a> or services. Getting back to basics, really zeroing in on the fundamentals of your business, and conveying them in a stripped back, insightful fashion can be an effective route to success.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Landstar\"><\/span>6. Landstar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Landstar Advantage\" src=\"https:\/\/player.vimeo.com\/video\/120460203?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Symbolism can be a great ally when explaining your <a href=\"https:\/\/wyzowl.com\/service-business-videos\/\">service business<\/a> in a corporate video. Used cleverly, a subtle nod to your line of work can work brilliantly in video format. Global logistics firm, Landstar, got creative with this particular explainer video to demonstrate how their freight solutions move goods all over the world via air, land and sea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When setting out to showcase their Landstar Advantage business model, Landstar\u2019s video producers developed an animated explainer video to tell their story. Creating a 3D modelled landscape reminiscent of the classic computer game SimCity, and clearly drawing inspiration from the circular flourish on Landstar\u2019s logo, the video zips from one circular landmass to another in their depiction of everyday haulage activities.<\/p>\n\n\n<div class=\"lazyblock-our-insight-7R5qp wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  The revolving landscapes at play here remind you of wheels, perpetual motion, the steady march of time. It not only commands your attention but taps into your understanding of Landstar\u2019s transportation credentials on a subconscious level. Playful visual narratives like this can be the driving force of your business\u2019 corporate video.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_HubSpot\"><\/span>7. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HubSpot Culture\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Sknnd-pkQ8A?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If we could give you one piece of advice, it would be to have fun with your corporate videos. If you\u2019ve had fun creating your masterpiece that can often shine through in your video content. This is a really endearing approach that can often excuse a lower budget production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound marketing experts, HubSpot are masters of using video to convey often quite technical theories in an accessible, easy to understand format. When it came to selling themselves and their own working environment to attract new talent, it can hardly come as a surprise that they nailed the brief. That is if the brief was to demonstrate how creative, relaxed but professional their <a href=\"https:\/\/wyzowl.com\/company-culture-videos\/\">company culture<\/a> is.<\/p>\n\n\n<div class=\"lazyblock-our-insight-Z2i6RO1 wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  This is an unashamedly kitsch, tongue-in-cheek 80s homage that ironically promotes an extremely modern company through everything from pixelated graphics, to comic book artwork and a synth-heavy soundtrack. It probably shouldn\u2019t work but it does! The takeaway here is that your corporate video doesn\u2019t have to be stuffy and, well, corporate. It can be fun, engaging and hilarious to create just as much, if not more, of a lasting impact.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_DuPont\"><\/span>8. DuPont<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DuPont Corporate Narrative\" src=\"https:\/\/player.vimeo.com\/video\/85993669?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate videos are an excellent vehicle for conveying reams of information in a short space of time. Take scientific innovators, DuPont, as an example of how to hammer home your mission statement in a short, compelling video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In their efforts to showcase their corporate story and values, global conglomerate DuPont turned to the tried and tested route of an animated explainer video (can you see a theme emerging here?!) to explain their global interests and enterprises \u2013 as wide-ranging as agricultural products, to high performance materials. <\/p>\n\n\n<div class=\"lazyblock-our-insight-249wET wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  This is one fast-paced video that reflects the high-speed developments it seeks to document. It blends a snappy script and pop art inspired illustrations to convey a huge amount of detail in less than two minutes of video.\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">If your business covers a diverse range of specialisms and services, it can sometimes be difficult to encapsulate all that you do into words. A corporate explainer video can help you to package your offer into a digestible format, one that can resonate with your audience on a much more immediate basis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_General_Electric\"><\/span>9. General Electric<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GE\" src=\"https:\/\/player.vimeo.com\/video\/220441187?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When done well, words and video used in unison can create an insightful fusion of information. You don\u2019t always need a voiceover to get your message across. Rather, some great visuals overlaid with impactful statements can be just as effective. American multinational, General Electric, used this technique to great effect with their ManuFACTS video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More akin to the traditional brand awareness style campaign, this corporate video employs a <a href=\"https:\/\/wyzowl.com\/animated-video\/\">highly stylised animation<\/a> to demonstrate how GE is using 3D Printing and a new smart factory concept to revolutionise large-scale manufacturing. Combined with short, simple written statements and a stirring soundtrack, this video is clear, concise and effective.<\/p>\n\n\n<div class=\"lazyblock-expert-tip-Z1e5nWh wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Conveying large swathes of information with animated visuals alone is a difficult route to success. Adding eye-catching, headline statements can make all the difference. It\u2019s also a great discipline for any marketing activity to capture the main thrust of your brand messaging in succinct soundbites that people will easily remember.\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Want to see more examples from this industry? You can always browse our <a href=\"https:\/\/wyzowl.com\/manufacturing-video-production\/\">manufacturing video production<\/a> page!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Airbnb\"><\/span>10. Airbnb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Living a Richer Life | Airbnb Hosts | Airbnb\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/lVIz0ZbJikw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Altering the viewer\u2019s perspective can often be a useful tool for introducing new concepts. The natural instinct is to sell a product or service directly from your business\u2019 perspective. Whilst you know the benefits of choosing your brand better than anyone, sometimes it can be more disarming to hear from an alternative point of view to advocate what\u2019s on offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In their Living a Richer Life video, global homestay moguls, Airbnb, turn the spotlight onto the hosts that open up their homes to visiting travellers for them to share their experiences. We learn about their motivations for becoming a host and how this impacts their daily lives for the better. This video connects on a human level. You want to meet these people and explore their homes and cities, which is exactly the reaction Airbnb set out to provoke. <\/p>\n\n\n<div class=\"lazyblock-our-insight-Z1lUmJ7 wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  As consumers, we\u2019re constantly bombarded with marketing messages. In many ways, we\u2019ve become immune to blatant brand campaigns. What we\u2019ll never be averse to though is a great human story. A corporate video that teases out authentic human-interest stories can connect with us on an instinctive level. If you have passionate brand advocates, try featuring them in your video to promote your wares for you.\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These compelling corporate videos demonstrate distinctive techniques for capturing the audience\u2019s attention. Whether it\u2019s through sense of humour, clever pacing or a devastatingly simple idea, these companies have managed to harness the power of video to get their point across.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is much you can take from their innovative approaches. You might even choose to take a mixture of their ingredients for your own <a href=\"https:\/\/wyzowl.com\/corporate-video-production\/\">corporate video production<\/a>. And who knows, we may well be featuring your corporate video example next time!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our \u2018<a href=\"https:\/\/wyzowl.com\/explainer-video-examples\/\">50+ Awesome Explainer Video Examples<\/a>\u2019 blog for more examples of corporate videos that bossed the brief.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research shows that corporate videos have helped businesses grow their revenue 49% faster year on year. Here are 10 of the best branded examples ever!<\/p>\n","protected":false},"author":20,"featured_media":282930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[114,56],"class_list":["post-279203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-pricing-cta","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2018\/11\/10-Of-The-Best-Corporate-Videos-Ever.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/279203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=279203"}],"version-history":[{"count":1,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/279203\/revisions"}],"predecessor-version":[{"id":300880,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/279203\/revisions\/300880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/282930"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=279203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=279203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=279203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}