{"id":280311,"date":"2023-10-30T17:03:24","date_gmt":"2023-10-30T17:03:24","guid":{"rendered":"https:\/\/wyzowl.com\/?p=280311"},"modified":"2026-03-25T10:11:10","modified_gmt":"2026-03-25T10:11:10","slug":"how-to-advertise-on-youtube","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/how-to-advertise-on-youtube\/","title":{"rendered":"How to Advertise on YouTube (Tips, Ad Types, Cost)"},"content":{"rendered":"
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If you\u2019re looking to grow your brand then YouTube advertising is a no-brainer. If you need a little convincing, consider this:<\/p>\n\n\n\n

YouTube is the second-highest<\/a> ranking website in the world with more than 2 billion<\/strong> monthly active users. When users on YouTube watch an ad<\/a> to completion, they are 23x more likely<\/strong> to act upon the call-to-action of the video, and even when they don\u2019t watch the ad in its entirety they are still<\/em> 10x more likely<\/strong> to take action than those not exposed to the video ad. <\/p>\n\n\n\n

Organic reach from starting a YouTube channel can take a long time to achieve – which is why advertising is such a good idea.<\/p>\n\n\n\n

So, you need to know the different YouTube ad formats and the process. And, as a marketer the main question you\u2019re probably asking yourself is: \u201cHow much do YouTube ads cost?<\/em>\u201d<\/p>\n\n\n\n

In this handy guide, we\u2019re going to breakdown all of that and more. Consider this your one-stop-shop for everything you need to know about advertising on YouTube.<\/p>\n\n\n\n

<\/span>What are the different types of YouTube ads?<\/span><\/h2>\n\n\n\n

There are currently 6 different types of YouTube ads, some are videos and others are still images or text boxes. Before we get into how to advertise on YouTube, we\u2019re going to compare these different types to find out which one(s) would be best suited to your 2023 marketing strategy.<\/p>\n\n\n\n

<\/span>1. Display ads<\/span><\/h3>\n\n\n\n
\"display-ads\"<\/figure>\n\n\n\n

A display ad is a clickable image or animation that appears to the right of the feature video when the viewer is using a desktop. It\u2019s above the video suggestions list. Here\u2019s an example: <\/p>\n\n\n\n

\"mondaydotcom1\"<\/figure>\n\n\n\n

The specs for this type of ad are 300 x 250 or 300 x 60, and animations can run for a maximum of 30 seconds (although there is no sound so as not to interfere with the main video). The maximum file size allowed is 150KB, and file formats supported are: GIF, JPG, PNG, and HTML5.<\/p>\n\n\n\n

Display ads can only be seen on desktops and if viewers choose to make their video full-screen then the ad will be completely removed from view. <\/p>\n\n\n\n

However, the spot of display ads (directly above suggested videos) is a prime location and the ad does not interfere with the viewer\u2019s enjoyment of the video. <\/p>\n\n\n\n

<\/span>2. Overlay ads<\/span><\/h3>\n\n\n\n
\"overlay-ads\"<\/figure>\n\n\n\n

An overlay ad is a semi-transparent banner that appears in the lower 20% portion of a video. It is a clickable image or text box and is only visible to desktop users. Here\u2019s an example: <\/p>\n\n\n\n

\"firepit1\"<\/figure>\n\n\n\n

The specs for this type of ad are 468 x 60 or 728 x 90, and the maximum file size is 150KB. Supported file formats are: GIF, PNG, and JPG. <\/p>\n\n\n\n

Although they are simple and static, overlay ads are pretty genius. They demand attention without being too imposing. They are subtle enough that some viewers may leave them on while the video plays out, but even if a viewer does close the ad they have still seen<\/em> it–and thus become aware of your brand, product, or service.<\/p>\n\n\n\n

<\/span>3. Skippable video ads<\/span><\/h3>\n\n\n\n
\"skippable-video-ads\"<\/figure>\n\n\n\n

A skippable YouTube video ad plays within the video player either before, during, or after the main video. They can be anywhere from 12 seconds to 6 minutes in length, and viewers are given the option to skip the ad after the first 5 seconds. Here is an example:<\/p>\n\n\n\n

\"mondaydotcom2\"<\/figure>\n\n\n\n

These ads must be uploaded to YouTube in an MP4 format, but they can remain unlisted if you only want to use the video for advertising purposes. As such, the specifications are the same as any YouTube video – 1080p is preferred but 720p is also accepted.<\/p>\n\n\n\n

A major benefit of skippable video ads is that they can appear on any platform: desktop, mobile, TV, and even games consoles. <\/p>\n\n\n\n

The main downfall of skippable video ads is in the name: they can be skipped. However, if you make the first 5 seconds of your ad as compelling as you can then you should be able to keep viewers watching. <\/p>\n\n\n\n

Some advertisers even acknowledge that the skip button is there as a way to \u2018break the fourth wall\u2019 and hook viewers. Here\u2019s a great example:<\/p>\n\n\n\n

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