[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ z_index=”999″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ header_font_size=”60px” custom_margin=”||15px||false|false” header_font_size_phone=”40px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font_size=”18px” global_colors_info=”{}”]Testimonials are often hailed as a great way to showcase happy customers, helping businesses build trust and credibility. But how effective are they in reality? To find out, we surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews. The data reveals exactly what sort of role testimonial content plays in influencing brand perception and purchase decisions…[\/et_pb_text][et_pb_button button_url=”https:\/\/wyzowl.com\/testimonial-statistics-2020-report\/”<\/a>; button_text=”Download PDF Report” disabled_on=”off|off|off” _builder_version=”4.16″ button_icon=”9||divi||400″ background_layout=”dark” custom_padding=”10px|40px|10px|40px|false|false” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”on|on|off” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2019\/12\/testimonial-statistics-hero.png”<\/a>; align=”center” _builder_version=”4.16″ module_alignment=”center” max_height=”375px” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section1″ _builder_version=”4.16″ background_color=”rgba(27,154,170,0.26)” background_enable_image=”off” background_size=”initial” background_position=”top_center” custom_padding=”100px||150px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ background_color=”#EF476F” background_layout=”dark” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”15px|30px|15px|30px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]Citation Policy:<\/strong>
\nPlease feel free to use these statistics in any commercial or non-commercial capacity. If you use the statistics we require a link back to Wyzowl[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”18px” text_line_height=”1.8em” background_color=”#ffffff” height=”100%” custom_padding=”30px|30px|30px|30px|true|true” global_colors_info=”{}”]79% of people<\/strong> have watched a video testimonial to find out more about a company, product or service.<\/span>
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![https:\/\/wyzowl.com\/wp-content\/uploads\/2019\/12\/testimonial-statistics-hero.png”<\/a>; align=”center” _builder_version=”4.16″ module_alignment=”center” max_height=”375px” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section1″ _builder_version=”4.16″ background_color=”rgba(27,154,170,0.26)” background_enable_image=”off” background_size=”initial” background_position=”top_center” custom_padding=”100px||150px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ background_color=”#EF476F” background_layout=”dark” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”15px|30px|15px|30px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”]Citation Policy:<\/strong>\nPlease feel free to use these statistics in any commercial or non-commercial capacity. If you use the statistics we require a link back to Wyzowl[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”18px” text_line_height=”1.8em” background_color=”#ffffff” height=”100%” custom_padding=”30px|30px|30px|30px|true|true” global_colors_info=”{}”]79% of people<\/strong> have watched a video testimonial to find out more about a company, product or service.<\/span>\n<\/i><\/a>](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2019\/12\/testimonial-statistics-hero.png”\"){kind=link}