{"id":283035,"date":"2020-01-15T11:23:06","date_gmt":"2020-01-15T11:23:06","guid":{"rendered":"https:\/\/wyzowl.com\/?p=283035"},"modified":"2024-08-23T10:51:12","modified_gmt":"2024-08-23T09:51:12","slug":"video-marketing-for-nonprofits","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/video-marketing-for-nonprofits\/","title":{"rendered":"How to Use Video Marketing For Nonprofits (11 Tips)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Nonprofits have never had to work so hard for the attention of their audience. The antidote? Video marketing!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Done correctly, <a href=\"https:\/\/wyzowl.com\/educational-video-production\/\">videos can educate<\/a>, tell stories and prompt action &#8211; making it a great tool for nonprofits to raise awareness, build interest and drive donations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Video_marketing_tips_for_nonprofits\"><\/span>11 Video marketing tips for nonprofits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some best practices for <a href=\"https:\/\/wyzowl.com\/nonprofit-video-production\/\">nonprofit video marketing<\/a> to help you reach your marketing goals and share the good work that your organisation does.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_the_purpose_of_your_video\"><\/span>Identify the purpose of your video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start recording, you need to determine what you want your video to accomplish. Are you looking to <a href=\"https:\/\/wyzowl.com\/how-to-increase-website-traffic\/\">drive traffic to your website<\/a>? Grow your social following? Get people to purchase tickets to a fundraising event?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, an animal rescue could create a video to find a home for a specific dog. Another video from the same rescue could encourage donations to cover medical expenses for a different dog\u2019s surgery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These two videos have separate goals and require a different approach. Deciding on the purpose of the video helps make the video more effective.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">If you want to transform a dog&#39;s life, Jace is waiting for you. He&#39;s fearful of strangers and needs a compassionate, patient adopter who can help him be a more confident dog. He&#39;s not on our main adoption floor. Please ask our team how to meet him. Call (425) 649-7563. <a href=\"https:\/\/twitter.com\/hashtag\/adopt?src=hash&amp;ref_src=twsrc%5Etfw\">#adopt<\/a> <a href=\"https:\/\/t.co\/rsrROtZH7I\">pic.twitter.com\/rsrROtZH7I<\/a><\/p>&mdash; Seattle Humane (@SeattleHumane) <a href=\"https:\/\/twitter.com\/SeattleHumane\/status\/1185352754094596097?ref_src=twsrc%5Etfw\">October 19, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video from the Seattle Humane Society features a dog named Jace. The rescue made the video showcase Jace\u2019s personality, with the goal to get this specific dog adopted, not to raise funds for the rescue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_visuals_to_tell_a_story\"><\/span>Use visuals to tell a story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Storytelling lets nonprofits connect with their audience on an emotional level. A good story can compel the viewer to take action. Nonprofits have a variety of potential stories to tell, including behind-the-scenes looks at volunteers, staff, or rescues.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Brittany works nights and weekends, but still struggles to put food on the table for her two boys. Watch her story, and learn how you can help working families this <a href=\"https:\/\/twitter.com\/hashtag\/HungerActionMonth?src=hash&amp;ref_src=twsrc%5Etfw\">#HungerActionMonth<\/a>. <a href=\"https:\/\/t.co\/cAlhCg8c1z\">https:\/\/t.co\/cAlhCg8c1z<\/a> <a href=\"https:\/\/t.co\/Th8rhwXfiw\">pic.twitter.com\/Th8rhwXfiw<\/a><\/p>&mdash; Feeding America (@FeedingAmerica) <a href=\"https:\/\/twitter.com\/FeedingAmerica\/status\/1177222541615796227?ref_src=twsrc%5Etfw\">September 26, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this video, Feeding America tells the story of a mother who struggles to put food on the table for her children. Brittany\u2019s story lets the audience relate and pulls at their heartstrings, effectively directing them to the nonprofit\u2019s website to learn how they can help families like the one in the video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Teach_your_audience_about_your_cause\"><\/span>Teach your audience about your cause<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A video is an engaging way to share your nonprofit\u2019s mission with the world. It\u2019s the perfect format to explain what your nonprofit is all about and to introduce the people who make it happen. You can explain the importance of what your organisation does and the impact it makes. It\u2019s a good opportunity to show your audience why your nonprofit needs support.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Better World, a Box at a Time\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IRAamTzcyW0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For example, Direct Relief features a YouTube video embedded directly on their About page. The video is paired with the copy on the website so the audience can learn about the nonprofit\u2019s cause in their preferred format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_the_most_of_the_first_few_seconds\"><\/span>Make the most of the first few seconds<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Videos need to capture the viewer\u2019s attention within mere seconds. An estimated <a href=\"https:\/\/www.comparitech.com\/tv-streaming\/youtube-statistics\">5 billion videos<\/a> are watched on YouTube each day. There\u2019s a lot of competition for your audience\u2019s time and interest. Use a hook, question, or <a href=\"https:\/\/wyzowl.com\/teaser-videos\/\">teaser<\/a> to grab your audience\u2019s attention right off the bat.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Sea turtles have existed for 100 million years, they can tell us a lot about where this planet has been, and where we\u2019re going. And with so much more to learn, our journey in the Pacific begins. <a href=\"https:\/\/twitter.com\/hashtag\/TurtleTuesday?src=hash&amp;ref_src=twsrc%5Etfw\">#TurtleTuesday<\/a> <a href=\"https:\/\/t.co\/JKFiwjfw7A\">pic.twitter.com\/JKFiwjfw7A<\/a><\/p>&mdash; Conservation Intl (@ConservationOrg) <a href=\"https:\/\/twitter.com\/ConservationOrg\/status\/1186718867185262592?ref_src=twsrc%5Etfw\">October 22, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Conservation International uses an opening sentence to hook the audience immediately: \u201cAn incredible journey of endangered sea turtles\u201d engages the viewer with the promise of an amazing story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_the_video_concise\"><\/span>Keep the video concise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure to cover all of the key takeaways without fillers. Keeping your audience\u2019s attention is important. While you don&#8217;t need to obsess over video length, you should be aware that your audience has plenty of distractions, so your story needs to be compelling enough to keep them watching. The best way to do this is to focus on audio engagement metrics &#8211; like watch time, likes, comments, shares, etc. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Video Of The Day! Saving one animal may not change the world&#8230;But surely, for that one animal&#8230;The world will change forever! <a href=\"https:\/\/twitter.com\/hashtag\/TheWildAnimalSanctuary?src=hash&amp;ref_src=twsrc%5Etfw\">#TheWildAnimalSanctuary<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/WildAnimalSanctuary?src=hash&amp;ref_src=twsrc%5Etfw\">#WildAnimalSanctuary<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ColoradoSanctuary?src=hash&amp;ref_src=twsrc%5Etfw\">#ColoradoSanctuary<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Colorado?src=hash&amp;ref_src=twsrc%5Etfw\">#Colorado<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/VideoOfTheDay?src=hash&amp;ref_src=twsrc%5Etfw\">#VideoOfTheDay<\/a> <a href=\"https:\/\/t.co\/wIUY487DEq\">pic.twitter.com\/wIUY487DEq<\/a><\/p>&mdash; The Wild Animal Sanctuary (@animalsanctuary) <a href=\"https:\/\/twitter.com\/animalsanctuary\/status\/1185625924563341314?ref_src=twsrc%5Etfw\">October 19, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Wild Animal Sanctuary recently shared this video of a few of their tigers relaxing in their habitat. The video is just about two minutes long. Any longer, and the viewer could lose interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Try_live_videos_for_engagement\"><\/span>Try live videos for engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use <a href=\"https:\/\/wyzowl.com\/facebook-live-marketing\/\">Facebook Live<\/a>, <a href=\"https:\/\/wyzowl.com\/brands-rocking-instagram-video\/\">Instagram<\/a>, or X live streams to share campaigns or videos of events as they happen. Live video is informal and a great way to connect with your audience. It lets people participate and feel like a part of the organisation, even if they\u2019re unable to make it to the event.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Our health as humans is so closely linked to the health of our environment. Join us for the <a href=\"https:\/\/twitter.com\/hashtag\/wwffuller?src=hash&amp;ref_src=twsrc%5Etfw\">#wwffuller<\/a> live stream on October 22 and hear from experts on what needs to be done to ensure a healthy future for both people and planet. Register here: <a href=\"https:\/\/t.co\/g0E3EQ6uSI\">https:\/\/t.co\/g0E3EQ6uSI<\/a> <a href=\"https:\/\/t.co\/8UjzIxyESH\">pic.twitter.com\/8UjzIxyESH<\/a><\/p>&mdash; World Wildlife Fund (@World_Wildlife) <a href=\"https:\/\/twitter.com\/World_Wildlife\/status\/1185572982049128449?ref_src=twsrc%5Etfw\">October 19, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For example, The World Wildlife Fund hosted an X live stream featuring experts on environmental health. The nonprofit promoted the live stream in advance to encourage participation and allow people to preregister.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_subtitles_to_your_video\"><\/span>Add subtitles to your video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When people scroll through their social media feeds, they often watch videos without sound. <\/p>\n\n\n<div class=\"lazyblock-statistic-1lQPnP wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  In fact, a massive <strong>85 percent<\/strong> of Facebook video is watched without sound. \n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Digiday<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">If your video isn\u2019t subtitled, then your audience may scroll right by. Including subtitles gives your audience the option to watch either with or without volume.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Soul singer, songwriter and record producer <a href=\"https:\/\/twitter.com\/leonbridges?ref_src=twsrc%5Etfw\">@leonbridges<\/a> shares his first impression of St. Jude in this episode of Inspired Questions. View the full interview here: <a href=\"https:\/\/t.co\/eOMQQUbs2p\">https:\/\/t.co\/eOMQQUbs2p<\/a> <a href=\"https:\/\/t.co\/LJK4RfNrz8\">pic.twitter.com\/LJK4RfNrz8<\/a><\/p>&mdash; St. Jude (@StJude) <a href=\"https:\/\/twitter.com\/StJude\/status\/1184155865936547840?ref_src=twsrc%5Etfw\">October 15, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">St. Jude Children\u2019s Research Hospital uses subtitles throughout their marketing video. As an added bonus, they use the name of a singer, Leon Bridges, in the first frame to hook the viewer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Have_a_clear_and_compelling_CTA\"><\/span>Have a clear and compelling CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t leave your audience guessing what you want them to do next. Your video needs to have a clear call to action (CTA). This can be checking out your website, donating to your cause, or contacting your organisation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever your CTA, it needs to be crystal clear. State exactly what the next step is for the viewer. For example, this short video from the Red Cross clearly spells out what it wants the audience to do \u2014 go to their website to learn more about Hurricane Dorian recovery efforts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">There&#39;s still a major recovery effort taking place after <a href=\"https:\/\/twitter.com\/hashtag\/HurricaneDorian?src=hash&amp;ref_src=twsrc%5Etfw\">#HurricaneDorian<\/a>. <a href=\"https:\/\/t.co\/dLDMrJvE8c\">https:\/\/t.co\/dLDMrJvE8c<\/a> <a href=\"https:\/\/t.co\/vOxeEvAvZH\">pic.twitter.com\/vOxeEvAvZH<\/a><\/p>&mdash; American Red Cross (@RedCross) <a href=\"https:\/\/twitter.com\/RedCross\/status\/1182752401478094848?ref_src=twsrc%5Etfw\">October 11, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_right_hashtags\"><\/span>Use the right hashtags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hashtags are an important part of sharing a video. Not only do they tell your audience what the video is about, but they make your content searchable on social media platforms like YouTube, X, <a href=\"https:\/\/wyzowl.com\/what-is-tiktok\/\">TikTok<\/a> and Instagram. You can even take advantage of trending hashtags to get your video in front of as many people as possible. Just be sure that the trending hashtag is relevant to your video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Last Thursday was <a href=\"https:\/\/twitter.com\/hashtag\/WorldMentalHealthDay?src=hash&amp;ref_src=twsrc%5Etfw\">#WorldMentalHealthDay<\/a>, but at WWP, we&#39;re focused on the <a href=\"https:\/\/twitter.com\/hashtag\/MentalHealth?src=hash&amp;ref_src=twsrc%5Etfw\">#MentalHealth<\/a> of our nation&#39;s wounded veterans year-round. If you or someone you know is struggling, contact our Resource Center at 888-997-2586. <a href=\"https:\/\/t.co\/M0WGELDYLG\">pic.twitter.com\/M0WGELDYLG<\/a><\/p>&mdash; WWP (@wwp) <a href=\"https:\/\/twitter.com\/wwp\/status\/1184123175027826693?ref_src=twsrc%5Etfw\">October 15, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Wounded Warrior Project video above demonstrates excellent use of trending hashtags to bring awareness to their cause. The video was shared under the hashtags #WorldMentalHealthDay and #MentalHealth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enable_embedding_to_promote_inbound_links\"><\/span>Enable embedding to promote inbound links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enabling embedding for your video ensures that people can share your content easily. Your videos can be shared through social media without embedding, but enabling this feature encourages inbound marketing links. This is because people can add the video directly to their own website or posts, which can help on-page SEO. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trevor Film\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/CO5uKgTETSI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For example, The Trevor Project has the video above on their website. Instead of hosting it exclusively on their website, the video is hosted on YouTube, where the audience can copy a link to embed it. The 21-minute, Academy Award-winning film can be shared by others on their websites rather than The Trevor Project\u2019s website alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distribute_and_share_through_social_media_and_email\"><\/span>Distribute and share through social media and email <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can create an impressive video for your nonprofit, but no one will watch it if they don\u2019t know about it. Be sure to post it on all of your social media channels and ask viewers to share it. Facebook, X, and Instagram are great options, <a href=\"https:\/\/wyzowl.com\/youtube-video-production\/\">and of course YouTube<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have an email list, you can share the video and prompt your audience to share it on their social media accounts. The added bonus of sharing the videos through email is that you can track opens to see how your video performs with your subscribers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to sharing on social channels and counting organic shares and reach, you can also run an ad campaign to promote the video. For example, the video below from the Humane Society is being run as a Facebook ad. Facebook\u2019s targeting options let organisations like the Humane Society to get their video in front of the ideal audience that isn\u2019t already engaging with the nonprofit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"834\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/01\/humane-society-facebook-advert.png?resize=602%2C834&#038;quality=80&#038;ssl=1\" alt=\"humane-society-facebook-advert\" class=\"wp-image-283041\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/01\/humane-society-facebook-advert.png 602w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/01\/humane-society-facebook-advert-480x665.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 602px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t be intimidated when it comes to creating a <a href=\"https:\/\/wyzowl.com\/best-nonprofit-videos\/\">marketing video for your nonprofit<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your videos don\u2019t need to be Hollywood-quality perfection. In fact, candid videos taken with a cell phone are more relatable and give a good picture of what goes on behind the scenes in a nonprofit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on producing interesting videos that prompt action and play to <a href=\"https:\/\/wyzowl.com\/emotional-marketing\/\">your audience\u2019s emotions<\/a>. These are the videos that your audience will want to share. Follow the tips above and, most importantly, get started!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, if you&#8217;re interested in professionally-created video content for your organisation, check out our <a href=\"https:\/\/wyzowl.com\/nonprofit-video-production\/\">nonprofit video production page<\/a> for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Done properly, video content can step up the marketing game of any nonprofit. Follow these tips to help educate your audience, tell a story, and prompt action.<\/p>\n","protected":false},"author":4,"featured_media":283036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[56],"class_list":["post-283035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/01\/How-to-use-video-marketing-for-nonprofits.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=283035"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/283036"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=283035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=283035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=283035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}