{"id":283266,"date":"2023-12-01T10:02:19","date_gmt":"2023-12-01T10:02:19","guid":{"rendered":"https:\/\/wyzowl.com\/?p=283266"},"modified":"2026-01-19T09:32:23","modified_gmt":"2026-01-19T09:32:23","slug":"software-demo","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/software-demo\/","title":{"rendered":"7 Essential Ingredients of an Amazing Software Demo"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">A great <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">software demo video<\/a> can act as the \u2018how-to\u2019 guide for your product. Only it\u2019s much more flashy and engaging than a written guide!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, just like software, not all software demos are created equally. There are certain ingredients that come together to make an amazing software demo video, and in this article we\u2019re going to take a look at them. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_software_demo_video\"><\/span>What is a software demo video?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A software <a href=\"https:\/\/wyzowl.com\/app-demo-videos\/\">demo video<\/a> is a visual walkthrough, or demonstration, of a company\u2019s software. It\u2019s a great way to show your product in action!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software demos are a really versatile tool for brands. They can attract more new customers while helping to build realistic expectations of your platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they can also be beneficial for existing customers. By demonstrating exactly how everything works, you can <a href=\"https:\/\/wyzowl.com\/customer-service-videos\/\">reduce support calls<\/a> and increase customer satisfaction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software demo videos can also be versatile in terms of style. You can show your platform directly, using screen recording software to capture screens: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PR in a Box\" src=\"https:\/\/player.vimeo.com\/video\/1044334822?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is great for setting realistic expectations, as mentioned above. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or you can create an animated version of your platform that closely resembles your software: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LogMeIn - Rescue + Service now\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MNVNa2EjXxk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An animated software demo will still closely resemble your platform, so you can explain how everything works, but it stays away from specific details &#8211; protecting the longevity of your video from software updates that might slightly change the look and feel of your product.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And software demos don\u2019t just look great, they create results. <\/p>\n\n\n<div class=\"lazyblock-statistic-1U7x6y wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>80% of people<\/strong>\u00a0have bought or downloaded an app after watching a video about it. Complementing this, <strong>93% of video marketers<\/strong> say video has helped increase user understanding of their product or service.\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Software_demos_%E2%80%93_the_essentials\"><\/span>Software demos &#8211; the essentials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, now that we know what software demos are and why they\u2019re so important, let\u2019s get into the nitty-gritty and find out exactly how to create an amazing software demo video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the 7 essential ingredients\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Know_the_audiences_problem\"><\/span>1. Know the audience\u2019s problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you get started you need to know the purpose of the demo, or the reason for creating it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ask yourself: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>What is the problem that we\u2019re trying to solve?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have the answer to this, you\u2019ll have a focus for your software demo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps you\u2019re already aware of the audience\u2019s problem. Maybe your support staff are inundated with the same calls over and over again. If that\u2019s the case, you can skip to the next step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you aren\u2019t sure of what the audience\u2019s problem is then you need to find out through customer research. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be as simple as sending a survey to your current customers by email and asking them specific questions about your software and the reason they use it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, if you want to find out more about potential customers you could create a survey on a platform like <a href=\"https:\/\/www.surveymonkey.com\/\">SurveyMonkey<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SurveyMonkey allows you to send surveys out to people who fit your target audience, so you can benefit from real results that will help you create an amazing software demo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick survey we built using a website design software as an example: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"465\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Survey-gif.gif?resize=902%2C465&#038;ssl=1\" alt=\"Survey GIF\" class=\"wp-image-283269\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, this is a quick and easy way to gather information from your target audience. You can send this to your current email database or promote through your social channels to get responses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, you could use the large SurveyMonkey audience to get targeted responses. SurveyMonkey does charge <em>per response<\/em> if you\u2019re using their database. So the price will vary depending on how many people you want to target and the targeting criteria you use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Show_how_the_software_solves_that_problem\"><\/span>2. Show how the software solves that problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After gathering all of the information from your audience about their problem(s), you need to show your software as an effective solution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, start by creating a list of problems and solutions. Sticking with the website builder software idea above, here\u2019s a quick example: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"303\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problems-solutions-table-1.png?resize=970%2C303&#038;quality=80&#038;ssl=1\" alt=\"problems-solutions table\" class=\"wp-image-283278\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problems-solutions-table-1.png 970w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problems-solutions-table-1-480x150.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 970px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This doesn\u2019t need to be perfect. It\u2019s simply a rough list that will help you ensure nothing is missed when it comes to creating the script for your video (<em>covered in the next step!<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_a_clear_and_concise_script\"><\/span>3. Create a clear and concise script<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With your list of problems and solutions, you\u2019re already halfway towards creating a great script. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All you need to do is weave everything into a clear and concise story that your viewers will find engaging and relatable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Wyzowl, we\u2019ve written thousands of scripts for demo videos. And in our experience we\u2019ve found that it\u2019s best to follow a <strong>problems &#8211; solutions &#8211; benefits<\/strong> type of storyline. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problem-solutions-benefits.png?resize=1000%2C400&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-283270\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problem-solutions-benefits.png 1000w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problem-solutions-benefits-980x392.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/problem-solutions-benefits-480x192.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This means highlighting the viewers\u2019 problems from the start (a great way to hook them in and get them to say \u201c<em>hey, this is me!<\/em>\u201d), then presenting the solutions offered by your software. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you should wrap up the video with some benefits &#8211; these are USPs that make your software stand out from your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we made for one of our clients:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo is-provider-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Instant School App\" src=\"https:\/\/player.vimeo.com\/video\/1044332218?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the video begins with a question that highlights the problems of potential customers. Then quickly moves into an engaging demonstration of the software that highlights the solutions and benefits presented. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Demonstrate_the_software_in_action\"><\/span>4. Demonstrate the software in action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, it\u2019s incredibly important that when creating a software demo you show your software in action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People are going to want to see the main features demonstrated in a way that is easy for them to follow. This means breaking things down in a step-by-step way, showing viewers exactly what to click on, and how to get the most out of each feature. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this by using a screen recording software, such as <a href=\"https:\/\/www.techsmith.com\/video-editor.html\">Camtasia<\/a> and <a href=\"http:\/\/www.telestream.net\/screenflow\/store.asp\">ScreenFlow<\/a>, to record your movements in real-time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then all you need to do is tidy up the footage, add a voiceover, soundtrack and some engaging visuals (<em>more on that in just a second!<\/em>) with some editing software, like <a href=\"https:\/\/www.adobe.com\/products\/aftereffects.html\">After Effects<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_engaging_visuals\"><\/span>5. Use engaging visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although a software demo is mainly about the demonstration, without engaging visuals you won\u2019t keep people\u2019s attention for long. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engaging visuals, such as slick transitions, funky title screens, and even icons and characters, can help keep your customers watching &#8211; and it may even encourage them to share your video with a friend!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples of engaging visuals in software demos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slick editing:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"526\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Projectdotco-gif.gif?resize=963%2C526&#038;ssl=1\" alt=\"\" class=\"wp-image-283271\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When paired with the soundtrack in the video, slick editing like this is even more impactful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Title screens:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"514\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Wyzowl-testimonial-gif.gif?resize=939%2C514&#038;ssl=1\" alt=\"\" class=\"wp-image-283272\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dynamic title screens like this one can be used to break your demo video into bite sized chunks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are just a couple of examples to give you ideas, but what you do with your software demo is entirely up to you, and there are a lot of directions to go in. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Focus_on_solutions_not_features\"><\/span>6. Focus on solutions, not features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve talked about features a lot in this article. But, while the features of your software are important, they aren\u2019t what\u2019s ultimately going to sell your product to your customers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People are looking for solutions, and you need to make sure that the solutions offered by your software are clearly presented in your demo video. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whenever you show one of your features, be sure to mention how this solves a problem for your customers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping with the website builder software example, when showing a drag-and-drop feature, we could accompany this with the voiceover \u201c<em>Our drag-and-drop feature is easy to use, saving you tons of time, so you can go live faster.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch this software demo and see if you can spot every time a solution is mentioned: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo is-provider-wistia-inc wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Archilogic - BIM data\" src=\"https:\/\/player.vimeo.com\/video\/1044334197?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In just a short amount of time, this video manages to convey several solutions while also demonstrating the features of the product. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Have_a_clear_call_to_action\"><\/span>7. Have a clear call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All videos, whether software demos or <a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">animated explainers<\/a>, need to end with a call to action. This is what you want people to do after watching your video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do you want them to download your software? Sign up for a free trial? Get in touch to learn more?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever you want your customers to do, be sure to end the video with this so that it\u2019s fresh in their minds. Here are a couple of examples: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Learn More<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"463\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Intervals-CTA.png?resize=901%2C463&#038;quality=80&#038;ssl=1\" alt=\"Intervals CTA\" class=\"wp-image-283273\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Intervals-CTA.png 901w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Intervals-CTA-480x247.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 901px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Download Now<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"603\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Poppulo-CTA.png?resize=1080%2C603&#038;quality=80&#038;ssl=1\" alt=\"Poppulo CTA\" class=\"wp-image-283274\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Poppulo-CTA.png 1367w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Poppulo-CTA-1280x714.png 1280w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Poppulo-CTA-980x547.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Poppulo-CTA-480x268.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1367px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>Visit our website<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"605\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Bitpegs-CTA.png?resize=1080%2C605&#038;quality=80&#038;ssl=1\" alt=\"Bitpegs CTA\" class=\"wp-image-283275\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Bitpegs-CTA.png 1371w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Bitpegs-CTA-1280x717.png 1280w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Bitpegs-CTA-980x549.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/03\/Bitpegs-CTA-480x269.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1371px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You should also include your call to action verbally, through your voiceover, for more of an impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your software <em>deserves<\/em> an amazing software demo. By following the steps outlined in this article, you\u2019ll be able to create a video that helps your software shine and <a href=\"https:\/\/wyzowl.com\/explainer-videos-increase-conversion-rate\/\">increases your conversion rate<\/a> and also customer satisfaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more inspiration, check out <a href=\"https:\/\/wyzowl.com\/software-demos\/\">20 Outstanding Examples of Software Demos<\/a> or visit our <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">software video production<\/a> page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are certain ingredients that come together to make an amazing software demo video, and in this article we\u2019re going to take a look at each one of them.<\/p>\n","protected":false},"author":5,"featured_media":283267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[57],"class_list":["post-283266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","tag-type-demo-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/03\/software-demo.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=283266"}],"version-history":[{"count":2,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283266\/revisions"}],"predecessor-version":[{"id":300715,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283266\/revisions\/300715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/283267"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=283266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=283266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=283266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}