{"id":283435,"date":"2020-04-06T14:31:23","date_gmt":"2020-04-06T13:31:23","guid":{"rendered":"https:\/\/wyzowl.com\/?page_id=283435"},"modified":"2025-12-22T11:59:51","modified_gmt":"2025-12-22T11:59:51","slug":"data","status":"publish","type":"page","link":"https:\/\/wyzowl.com\/data\/","title":{"rendered":"Original Data"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#1b9aa9&#8243; custom_padding=&#8221;50px|0px|75px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;18px&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_line_height=&#8221;1.6em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; header_font_size_phone=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Video Marketing Data<\/h1>\n<p>This page is a collection of all the video marketing data we have created. We list all the surveys we have conducted and all the statistics we have created. Click one of the items below to view the results page.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;50px|0px|54px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Video Marketing Statistics 2026&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/video-marketing-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/sovm26-data.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/sovm26-data.png&#038;#8221<\/a>; alt=&#8221;State of Video Marketing 2026&#8243; _builder_version=&#8221;4.27.4&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/video-marketing-statistics\/&#038;#8221<\/a>; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;sovm26-data&#8221; sticky_enabled=&#8221;0&#8243;]We gathered the stats below by surveying 266 unique respondents in late 2025. Our sample included both marketing professionals and online consumers. Our trend data is based on 12 years of asking these questions, dating back to 2015.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2024&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2024\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2024\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2024\/02\/Survey-2024-data.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2024\/02\/Survey-2024-data.png&#038;#8221<\/a>; alt=&#8221;Video Marketing Statistics&#8221; _builder_version=&#8221;4.25.0&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2024\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2024\/&#038;#8221<\/a>; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]We gathered the stats below by surveying 967 unique respondents in late 2023. Our sample included both marketing professionals and online consumers. Our trend data is based on 10 years of asking these questions, dating back to 2015.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2024\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2021&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2021\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2021\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2021\/01\/sovm21.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2021\/01\/sovm21.png&#038;#8221<\/a>; alt=&#8221;Video Marketing Statistics 2021&#8243; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2021\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2021\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We gathered the stats below by surveying 813 unique respondents in December 2020. Our sample included both marketing professionals and online consumers. Our trends data is based on 7 years of asking these questions. This provides some exciting YOY trend data.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2020\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2020\/\"><\/a><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Sales Video Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sales-video-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/sales-video-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/07\/sales-video-statistics-hero.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/07\/sales-video-statistics-hero.png&#038;#8221<\/a>; alt=&#8221;Sales Video Statistics&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sales-video-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/sales-video-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]Sales is a tough gig \u2013 and video is often pitched as a key tool in helping to build confidence, overcome objections and drive sales numbers. But just how effective is it? To find out, we surveyed 212 people in June 2020, to ask them how they felt about video as a sales tool.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sales-video-statistics\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Mobile App Video Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/mobile-app-video-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/mobile-app-video-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/10\/mobile-app-video-stats.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/10\/mobile-app-video-stats.png&#038;#8221<\/a>; alt=&#8221;Mobile App Video Stats&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/mobile-app-video-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/mobile-app-video-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]Video is often heralded as a way to help mobile app marketers increase their chances of success; to help educate, inform and persuade people to download \u2013 and then support and add value once they do. But what do the numbers say?<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/mobile-app-video-statistics\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Testimonials Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/testimonials-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/testimonials-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/testimonials.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/testimonials.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/testimonials-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/testimonials-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]Testimonials are often hailed as a great way to showcase happy customers, helping businesses build trust and credibility. But how effective are they in reality? To find out, we surveyed 238 people in late 2019, and asked them how they felt about testimonials, testimonial videos and reviews.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/testimonials-statistics\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2019&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2019\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2019\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm19-2.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm19-2.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2019\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2019\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]We gathered the stats below by surveying 613 unique respondents in December 2018. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2019\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2016&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2016\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2016\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm16.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm16.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2016\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2016\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]These statistics were gathered by surveying 230 unique respondents, consisting of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2016\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Video Marketing Statistics 2025&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2025\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2025\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2024\/12\/Survey-2025-blog-hero.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2024\/12\/Survey-2025-blog-hero.png&#038;#8221<\/a>; alt=&#8221;Video Marketing Statistics 2025&#8243; _builder_version=&#8221;4.27.4&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2025\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2025\/&#038;#8221<\/a>; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]We gathered the stats below by surveying 205 unique respondents in late 2024. Our sample included both marketing professionals and online consumers. Our trend data is based on 11 years of asking these questions, dating back to 2015.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2025\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2023&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2023\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2023\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/01\/sovm23-data-banner.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/01\/sovm23-data-banner.png&#038;#8221<\/a>; alt=&#8221;Video Marketing Statistics 2023&#8243; _builder_version=&#8221;4.23.1&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2023\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2023\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We gathered the stats below by surveying 528 unique respondents in November 2022. Our sample included both marketing professionals and online consumers. Our trend data is based on 9 years of asking these questions, dating back to 2015.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;How Much Does An Animated Explainer Video Cost?&#8221; url=&#8221;<a href=\"https:\/\/wyzowl.com\/explainer-video-cost\/&#038;#8221\">https:\/\/wyzowl.com\/explainer-video-cost\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/11\/How-Much-Does-An-Animated-Explainer-Video-Cost2.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/11\/How-Much-Does-An-Animated-Explainer-Video-Cost2.png&#038;#8221<\/a>; alt=&#8221;Explainer video cost&#8221; _builder_version=&#8221;4.17.4&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/explainer-video-cost\/&#038;#8221\">https:\/\/wyzowl.com\/explainer-video-cost\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ever wondered how much an explainer video costs? You\u2019re not alone. We contacted 242 explainer video production companies to find out the average cost of an explainer video in 2023.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/explainer-video-cost\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Employee Training Statistics 2021&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/employee-training-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/employee-training-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2021\/05\/training-stats.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2021\/05\/training-stats.png&#038;#8221<\/a>; alt=&#8221;Training Statistics&#8221; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/employee-training-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/employee-training-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]We all know employee training is important. It\u2019s a crucial tool in ensuring employees have the skills and knowledge to deliver the best experience for your customers. So how do employees feel about their experience of training in their roles?<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/employee-training-statistics\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Advert Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/video-advert-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/video-advert-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/10\/Video-ad-statistics-hero.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/10\/Video-ad-statistics-hero.png&#038;#8221<\/a>; alt=&#8221;Video Advert Statistics&#8221; _builder_version=&#8221;4.17.4&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/video-advert-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/video-advert-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]There\u2019s nothing new about advertising; but what is new \u2013 and potentially very exciting \u2013 is the way modern video advertising lets brands reach highly targeted audiences with beautiful, engaging video content. But what\u2019s the real impact of video ads?[\/et_pb_blurb][et_pb_blurb title=&#8221;Customer Onboarding Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/customer-onboarding-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/customer-onboarding-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/onboarding.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/onboarding.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/customer-onboarding-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/customer-onboarding-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]When thinking about ways to grow a business, most people immediately think about reaching more people and acquiring more sales. But what about new customers? How important is customer onboarding in the user journey? To find out, we surveyed 216 people in early 2020.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/customer-onboarding-statistics\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2018&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2018\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2018\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm18.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm18.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2018\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2018\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]These video marketing statistics were gathered by surveying 570 unique respondents in December 2017. The respondents consisted of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2018\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing on Social Media Statistics 2016&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/video-marketing-social-media-statistics-2016\/&#038;#8221\">https:\/\/wyzowl.com\/video-marketing-social-media-statistics-2016\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/vmsm16.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/vmsm16.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/video-marketing-social-media-statistics-2016\/&#038;#8221\">https:\/\/wyzowl.com\/video-marketing-social-media-statistics-2016\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]These statistics were gathered by surveying 415 unique respondents, from both paid and organic sources. We targeted UK and USA audiences, however didn\u2019t make this a requirement to complete the survey. We didn\u2019t specify further criteria for entry to the survey. We did this so that we achieved a broad demographic spectrum.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/video-marketing-social-media-statistics-2016\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;AI In Marketing Statistics 2024&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/ai-marketing-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/ai-marketing-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2024\/03\/AI-Data.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2024\/03\/AI-Data.png&#038;#8221<\/a>; alt=&#8221;AI In Marketing&#8221; _builder_version=&#8221;4.24.0&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/ai-marketing-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/ai-marketing-statistics\/&#038;#8221<\/a>; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>We wanted to know how marketers are using AI tools to do their work. So we asked 128 globally located marketing professionals about their use of AI to support their business marketing.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/ai-marketing-statistics\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2022&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2022\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2022\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/01\/sovm22-data-page.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2022\/01\/sovm22-data-page.png&#038;#8221<\/a>; alt=&#8221;State of Video Marketing 2022&#8243; _builder_version=&#8221;4.17.4&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2022\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2022\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We gathered the stats below by surveying 582 unique respondents in December 2021. Our sample included both marketing professionals and online consumers. Our trend data is based on 8 years of asking these questions, dating back to 2015.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\"><\/a><\/p>\n<div class=\"fake-button\">Visit This Page<\/div>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;Coronavirus &#038; Marketing Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/coronavirus-marketing-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/coronavirus-marketing-statistics\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/corona-stats.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/corona-stats.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/coronavirus-marketing-statistics\/&#038;#8221\">https:\/\/wyzowl.com\/coronavirus-marketing-statistics\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]The coronavirus pandemic has led to an unusual and worrying time for everybody in the world. In this confusing and difficult period, we wanted to try and get a feel for how marketers are responding to the unprecedented challenges they currently face \u2013 and how they plan to move forward.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/coronavirus-marketing-statistics\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2020&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2020\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2020\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm20.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm20.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2020\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2020\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]We gathered the stats below by surveying 656 unique respondents in December 2019. Our sample included both marketing professionals and online consumers. Our trends data is based on 6 years of asking these questions. This provides some exciting YOY trend data.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2020\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2017&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2017\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2017\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm17.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm17.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2017\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2017\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]These statistics were gathered by surveying 311 unique respondents in December 2016. The respondents consisted of both marketing professionals and online consumers. Respondents were categorised as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2017\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][et_pb_blurb title=&#8221;Video Marketing Statistics 2015&#8243; url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2015\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2015\/&#038;#8221<\/a>; image=&#8221;<a href=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm15.png&#038;#8221\">https:\/\/wyzowl.com\/wp-content\/uploads\/2020\/04\/sovm15.png&#038;#8221<\/a>; _builder_version=&#8221;4.16&#8243; header_font_size=&#8221;24px&#8221; header_line_height=&#8221;1.2em&#8221; body_text_color=&#8221;#666666&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;26px&#8221; custom_padding=&#8221;||||false|false&#8221; animation=&#8221;off&#8221; link_option_url=&#8221;<a href=\"https:\/\/wyzowl.com\/sovm-results-2015\/&#038;#8221\">https:\/\/wyzowl.com\/sovm-results-2015\/&#038;#8221<\/a>; custom_css_main_element=&#8221;border: 1px solid #d8d8d8;&#8221; custom_css_blurb_content=&#8221;padding: 20px;&#8221; global_colors_info=&#8221;{}&#8221;]We surveyed 251 respondents who were primarily between the ages of 25 and 54. A number of industries were represented, with the largest percentages coming from the Advertising &amp; Marketing (24.18%) and Telecommunications (32.79%) sector. Respondents were made up of a broad cross section of job seniority levels, from owners and CEOs to managers and team leads. Responses were gathered from organic and social sources.<\/p>\n<p><a href=\"https:\/\/wyzowl.com\/sovm-results-2015\/\"><\/p>\n<div class=\"fake-button\">\n      Visit This Page\n    <\/div>\n<p>  <\/a>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video Marketing Data This page is a collection of all the video marketing data we have created. We list all the surveys we have conducted and all the statistics we have created. Click one of the items below to view the results page.We gathered the stats below by surveying 266 unique respondents in late 2025. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-283435","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages\/283435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=283435"}],"version-history":[{"count":1,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages\/283435\/revisions"}],"predecessor-version":[{"id":300435,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/pages\/283435\/revisions\/300435"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=283435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=283435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=283435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}