{"id":283535,"date":"2023-12-01T16:16:28","date_gmt":"2023-12-01T16:16:28","guid":{"rendered":"https:\/\/wyzowl.com\/?p=283535"},"modified":"2024-08-20T17:05:18","modified_gmt":"2024-08-20T16:05:18","slug":"software-demos","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/software-demos\/","title":{"rendered":"20 Outstanding Examples of Software Demo Videos"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">In the fast-paced world of marketing, where capturing attention is paramount, <a href=\"https:\/\/wyzowl.com\/demo-video\/\">software demo videos<\/a> have emerged as a powerful tool for showcasing the value and capabilities of software products. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These engaging videos offer a unique opportunity to captivate audiences, communicate key features, and inspire potential customers to take action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll lay out 20 of our favourite examples. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From captivating storytelling to sleek user interfaces, these demo videos exemplify the art of presenting software solutions in a compelling and memorable way. By exploring these outstanding examples, you&#8217;ll gain valuable inspiration to infuse creativity, highlight key features, and connect with your target audience effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without further ado, let&#8217;s get into the examples! Here are 20 of the best software demos around along with commentary on what makes each of them so effective, memorable, and unique.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_SurveyMonkey\"><\/span>1. SurveyMonkey&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing the new SurveyMonkey\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/PnET-g7NTao?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.surveymonkey.co.uk\/\">SurveyMonkey<\/a> has long been a leader in digital data collection and analysis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company was founded in 1999, but much later, in 2017, SurveyMonkey announced a totally redesigned product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What better way to tell the world about these big changes than with a software demo video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take notice of how well the brand elements come together to create a cohesive, high-energy tone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fast-paced music, bright colours, and playful graphic elements support and enhance plenty of informative content that shows off tons of features, use cases, and integrations in less than two minutes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Square\"><\/span>2. Square&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Square Works\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/NfCFAsJsNp8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">software demo videos<\/a> can be great for product launches, like the SurveyMonkey example above, they can also be a great tool for ongoing user education.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/squareup.com\/gb\/en\">Square<\/a> is a great example of how to use a software demo to inform users about helpful features.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Square is one of the most popular payment systems for small businesses, most people know what it is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But those people might not know about all the features and functionalities that come with it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this demo, Square overlays the actual product interface with a helpful voiceover to explain the details of the app, simultaneously <a href=\"https:\/\/wyzowl.com\/customer-onboarding-video-production\/\">educating new users<\/a> and adding value to their experience along the way.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Projectco\"><\/span>3. Project.co<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We love this software demo for many reasons \u2013 and not just because we made it for our sister brand, <a href=\"https:\/\/www.project.co\/\">Project.co<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Project.co\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/vAFz8YTgANI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Project.co is a client-facing project management system that makes it easy to bring teams and clients together to communicate, manage tasks, and manage payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The app has a lot of features that companies look for in a <a href=\"https:\/\/wyzowl.com\/project-management-software\/\">project management tool<\/a>, which made squeezing them all into a short-and-sweet demo our biggest challenge on this project. Notice how the fast-paced music creates an upbeat energy that makes it easy to follow along with the demo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were able to show off the software\u2019s most important features in just over a minute by presenting those features in use, making it easy for a viewer to see how they could integrate this tool with their team and customers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Office_365\"><\/span>4. Office 365&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Saving teachers time with Office 365\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3MdNdmVq5ds?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.office.com\/\">Office 365<\/a> incorporates storytelling into their software demo video, creating a protagonist \u2013 Ms. Coleman \u2013 that their target audience (educators) can empathise with.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how this demo addresses key pain points teachers feel, like tight budgets, task overwhelm, large class sizes, and a general lack of time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter the story\u2019s hero: Office 365. The demo then walks through how the product addresses all of those challenges to empower Ms. Coleman to do her work better and faster.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, the video\u2019s colourful palette and illustration style add playful elements that make this piece fun to watch.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_QuickBooks\"><\/span>5. QuickBooks&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-invoicing in QuickBooks 2015\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/PhdFSJimrjM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/quickbooks.intuit.com\/uk\/\">QuickBooks<\/a> shows us another great example of a software demo that begins with the customer problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, they chose to focus on invoice management and payment tracking \u2013 common frustrations for any business owner.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how they chose to use graphics instead of actual screen recordings to represent their product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the QuickBooks app is always in development, their team launches product and interface updates on a regular basis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of displaying screens that might quickly be outdated, they use graphics to ensure this video can be used for years.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_SEMrush\"><\/span>6. SEMrush&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Track Your Search Rankings in a Click!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SgaYn7xvCgs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking your website traffic can easily become an uphill battle; as if data analytics wasn\u2019t complicated enough, KPIs, CTAs, CPCs, and other acronyms are abundant in this industry, making your web data seem like another language entirely.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.semrush.com\/\">SEMrush<\/a> breaks through the clutter with clarity in their software demo video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They begin to counteract confusion with a simple illustration style, and never crowd the screen with too much information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They pair those visual elements with a clear, well-paced voiceover that doesn\u2019t use too much industry jargon, allowing users to easily follow along and understand exactly how their software can empower digital success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Archilogic\"><\/span>7. Archilogic&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Archilogic | Share\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ullojygKaD8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking for a great way to begin your software demo, look no further.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.archilogic.com\/\">Archilogic<\/a> shows how it\u2019s done in their video, which begins with their value proposition: \u201c<em>Sharing floor plans and<\/em> <em>models is now easier than ever<\/em>.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Immediately they address the problem they solve, creating interest in viewers who experience pain around sharing architectural plans and models.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re proud to say we created this one ourselves, and we\u2019re extra proud to have proven that great demo videos don\u2019t have to be long; in just 30 seconds, Archilogic\u2019s purpose and value is crystal clear to its target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Sprout_Social\"><\/span>8. Sprout Social&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to use sprout social - Get Started - Basics\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/--aI_yJHMB8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What we love the most about <a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a>\u2019s software demo is the voiceover; it\u2019s a great template for how to write a compelling script for your demo video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you listen, notice how they tell their story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They begin by explaining what the product is (a social communication platform), who the product is for (businesses of all sizes), and what it does (create strong relationships with audiences).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the first 15 seconds, this video has already explained almost everything it needs to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even better, it goes on to address multiple key audiences \u2013 <a href=\"https:\/\/wyzowl.com\/small-business-video-marketing\/\">small businesses<\/a>, large businesses, government agencies, and more \u2013 to show its flexibility, allowing teams of all shapes and sizes to see how the tool could help them improve their social marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Xero\"><\/span>9. Xero&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Intro to Xero: small business accounting software\" src=\"https:\/\/player.vimeo.com\/video\/117861882?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.xero.com\/\">Xero<\/a>\u2019s software demo doesn\u2019t get too in the weeds when it comes to showing off software functionality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, it gives a high-level overview of the platform, explaining how easily the app and its core features make daily business operations easier \u2013 and allowing viewers to imagine themselves enjoying those same benefits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video is a great example of a demo that\u2019s created for new audiences who have never used the product, and who need a high-level overview of the tool, not the technical details.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Crello\"><\/span>10. Crello&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Create Your First Design In Crello\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/tNYY6WQhNZA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quite the opposite of the last example, which gave a birds-eye view of the product, <a href=\"https:\/\/crello.com\/\">Crello<\/a>\u2019s demo video demonstrates to users exactly how to create a design for the first time using their platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: <\/strong><em>Crello is now known as VistaCreate, but we love this video so much we wanted to keep it on our list. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video pairs on-screen text with screen-recorded videos to show viewers exactly how the software functions, how to access features, and most importantly, how easy it is to use.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along the way, it uses that text to promote differentiators, like the platform\u2019s 40 formats and 20,000+ templates, making this video both highly informative and super persuasive.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Salesforce\"><\/span>11. Salesforce&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Einstein Analytics Overview Demo\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/swC36R-Tu0E?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/\">Salesforce<\/a>\u2019s demo is another great example that highlights a specific feature set; in this case, it\u2019s the company\u2019s analytics platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s best about this video is that it addresses how various team members within an organisation can use and benefit from the tool, including sales and service representatives, sales managers, executives, and sales operations teams.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company makes it super easy for new customers to envision how the product could seamlessly support an entire organisation, not just one part of it.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_eBay\"><\/span>12. eBay&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"eBay | How To | Sell Your Phone\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/OuUxxpVNsZA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You might be asking, why would <a href=\"http:\/\/ebay.com\">eBay<\/a> need a software demo?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doesn\u2019t everyone in the world know what eBay is for and how to use it?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s exactly what makes this video so genius.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eBay uses a very specific use case that many people can relate to \u2013 selling an old phone \u2013 to promote their software and earn more users.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also use an easy-to-understand three-step approach to communicate how easy it is to make money off an old, broken, or damaged phone in just minutes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Firefox\"><\/span>13. Firefox&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Firefox Enhanced Tracking Protection gives you clarity &amp; control over your privacy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/QtEMYSJyd-c?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the past few years, online privacy has become a top-of-mind issue for many internet users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mozilla.org\/en-GB\/firefox\/new\/\">Firefox<\/a> played off this global trend by tailoring its product demo to focus specifically on the browser\u2019s enhanced tracking protection, and the privacy and security it gives users. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their video is super succinct, coming in with fewer than 100 words on screen in the entire video \u2013 but its message is clear: Firefox makes security easy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This <a href=\"https:\/\/wyzowl.com\/product-demo-video-production\/\">demonstration video<\/a> proves you don\u2019t have to be verbose to make your point.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Slack\"><\/span>14. Slack&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Workflow Builder: Automate Routine Processes in Slack\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5aDHfITGoNg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/slack.com\">Slack<\/a> has long been recognised as a highly innovative company, so you\u2019d expect the same from their demo video \u2013 and you\u2019d be right. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most people know Slack and its basic functionalities, but there are so many features that add value to the user experience that aren\u2019t as commonly used, making user education a key marketing initiative for Slack. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video accomplishes that goal, and explains how to use their Workflow Builder feature to improve and automate communication within the tool. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slack proves that software demos aren\u2019t just sales tools; they can also be used to improve existing users\u2019 experiences.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Box\"><\/span>15. Box&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Box Overview - The Way Tomorrow Works\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/TomMXcinlmc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The internet empowers instant connections and communication, and allows people to work collaboratively regardless of location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But those advantages also come with their own set of problems \u2013 like working across multiple time zones, file sharing, and sharing feedback, all while ensuring security and privacy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this demo video, <a href=\"https:\/\/www.box.com\/\">Box<\/a> explains how it solves all those problems and more. Their video walks viewers through a series of real-life use cases, and explains how Box empowers knowledge, information, and idea sharing in each scenario. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a great example of a demo that doesn\u2019t focus too much on the interface, and instead opts to sell the overall software solution.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Grammarly\"><\/span>16. Grammarly&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What Are You Writing Today?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/2J9p3I3Mdag?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Do you still remember your 7th grade grammar lesson? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neither do most people!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But we all write every day, and unless we\u2019re messaging our friends, it\u2019s important we don\u2019t write text that\u2019s littered with errors and misspellings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Luckily, <a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a> has the solution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This software demo for their browser plug-in perfectly overviews the problem and the simplicity of their solution. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We love how it shows a user in action, making them the star of the show, while using graphic overlays of the interface to demonstrate just how easy it is to use.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Ahrefs\"><\/span>17. Ahrefs&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ahrefs\" src=\"https:\/\/player.vimeo.com\/video\/165758164?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video from <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> makes our list for several reasons, but the primary one is its memorable animation style. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how effectively it uses this medium to communicate about its product without any voiceover whatsoever \u2013 and with very little text on screen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also notice all the perfect <a href=\"https:\/\/wyzowl.com\/free-sound-effects-sites\/\">sound effects<\/a>, and how they\u2019re flawlessly timed with the graphics you see on screen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fun, ambient motion graphics add movement around the edges of the video to ensure things don\u2019t get stale, and real <a href=\"https:\/\/wyzowl.com\/testimonial-video-production\/\">customer testimonials<\/a> add social proof to this killer software demo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Rosetta_Stone\"><\/span>18. Rosetta Stone&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rosetta Stone Language Learning \u2014 How It Works\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wF5K6BhM1Vw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone is familiar with <a href=\"https:\/\/www.rosettastone.co.uk\/\">Rosetta Stone<\/a>; many people might even remember their infomercials from decades past. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But can you explain how their software actually works? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After you watch this <a href=\"https:\/\/wyzowl.com\/best-product-demo-videos\/\">product demo<\/a>, you\u2019ll be able to. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rosetta Stone\u2019s software demo shares exactly how the platform empowers fast and effective language learning through vocabulary tools, speaking exercises, coaching, games, and more. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a great example of how to use a demo video to explain why your process differentiates you from competitors and makes your approach more effective.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_1Password\"><\/span>19. 1Password&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1Password - No More Sticky Notes\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/mcly2-b1W20?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who uses the internet can relate to the annoyance of password management. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some people choose simple passwords like 1234, others keep their passwords exposed on sticky notes, and some choose to simply reset their password at every log-in because there hasn\u2019t been an easy way to manage them \u2013 until <a href=\"https:\/\/1password.com\/\">1Password<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their software demo video hits on all these key points and more, and positions itself as the solution everyone has been waiting for. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video also addresses questions most users would ask: How exactly does it work? Is this tool secure? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What about when I need my password on another device, like my phone? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re creating a software demo, consider what questions viewers might have about your product, and explain them in the video like 1Password does.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_BigCommerce\"><\/span>20. BigCommerce&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Future of Commerce is Yours\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/zYuuXKEQYi0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Didn\u2019t think a software demo could have you dancing in your seat? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think again. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video, while super simple, is also fun to watch and listen to. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And <a href=\"https:\/\/www.bigcommerce.co.uk\/\">BigCommerce<\/a> was right to err on the side of simplicity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since their product might be too technical for some non-tech-savvy viewers, they use simple language and graphics to communicate their value. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But they don\u2019t sacrifice excitement for simplicity, showing the perfect balance of communicating a clear message while maintaining a high energy vibe in a demo.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While each and every one of these software demos earned a spot on our list for a different reason, there are some common threads that make all of these videos truly awesome:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. They address the customer problem: <\/strong>While some brands chose to be explicit in calling out the customer problem and others were more creative, each one of these videos clearly explained exactly what problem their <a href=\"https:\/\/wyzowl.com\/it-explainer-videos\/\">software<\/a> solves, making it easy for viewers to understand how the product could improve their lives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. They have a simple script:<\/strong> When reading text in a book or brochure, readers can go back and reread sentences that are complex or don\u2019t make sense at the first pass. But video is different. With this fast-paced medium, it\u2019s important to be clear and succinct so your viewers don\u2019t have to watch your video more than once \u2013 because odds are they won\u2019t give you a second try.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. They let their brands shine: <\/strong>These videos all used bright colours, lively graphics, animated text, and other elements to add vibrancy to the viewing experience. Remember, informative doesn\u2019t have to mean boring. Let your brand come to life in your software demo, and don\u2019t be afraid to have a little fun.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve been inspired by these 20 amazing examples, you\u2019re probably wondering how you can get started creating your own software demo video. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, check out our article, <a href=\"https:\/\/wyzowl.com\/software-demo\/\">7 Essential ingredients of an amazing software demo<\/a>, or check out our <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">software video production page<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both pages are filled with examples and tips on how to make a software demo that captures your viewers\u2019 attention, explains your tool and its benefits, and \u2013 most importantly \u2013 earns sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are some of the best software demos around, along with commentary on what makes each of them so effective, memorable, and unique. Get inspired!<\/p>\n","protected":false},"author":12,"featured_media":283538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[106],"class_list":["post-283535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-uc-app-demo-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/04\/018Examples.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=283535"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/283535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/283538"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=283535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=283535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=283535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}