{"id":283728,"date":"2020-08-27T12:07:39","date_gmt":"2020-08-27T11:07:39","guid":{"rendered":"https:\/\/wyzowl.com\/?p=283728"},"modified":"2024-05-22T16:41:00","modified_gmt":"2024-05-22T15:41:00","slug":"b2b-social-media-video-ideas","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/b2b-social-media-video-ideas\/","title":{"rendered":"9 Social Media Video Ideas for B2B Companies"},"content":{"rendered":"
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Social media success is not just for B2C companies.<\/p>\n\n\n\n

With over 3.5 billion social media users<\/a>, it’s no wonder 83% of B2B marketers use social media for business promotion, 80% have a specific social media strategy, and 54% of them claim that they generate leads on platforms, as specified in one report<\/a>.<\/p>\n\n\n\n

Although it can be difficult for B2B companies to create and distribute social media content, brands should keep up to date with the current trends to hook the attention of its B2B buyers. <\/p>\n\n\n\n

One solution… Create social media video posts! <\/p>\n\n\n\n

In the last few years, video content<\/a> has gained popularity: 95% of video marketers say video helps customers understand their product or service and 66% of people claim videos to be the way to learn about a product or service.<\/p>\n\n\n\n

The numbers speak for themselves, but it’s better to see real-life examples that illustrate business growth. <\/p>\n\n\n\n

Now let\u2019s see how B2B companies achieve various business goals with social media video posts on Facebook, Twitter, and Instagram.<\/p>\n\n\n\n

<\/span>Build brand awareness<\/span><\/h2>\n\n\n\n

The more B2B buyers know about your company, the more potential clients you can acquire. According to the Sprout Social Index report<\/a>, 69% of marketers say that increasing brand awareness is their number one goal for social media.<\/p>\n\n\n\n

To grab the attention of your customers, consider using social media videos<\/a>. Posting video content helps to tell more about your company. This means you can spark interest in your company.<\/p>\n\n\n\n

Let’s take a look at three video post ideas that help to raise awareness.<\/p>\n\n\n\n

1. Share industry trends<\/h3>\n\n\n\n

One of the best ways to tell the world about your company is to be a niche leader with a good reputation. <\/p>\n\n\n\n

When you share industry news and trends, you show your expertise and therefore increase brand loyalty and trust. As a result, B2B buyers are more likely to tell other potential customers about your product or service – and this can help you to build brand awareness.<\/p>\n\n\n\n

For example, SEMrush<\/a> has SEMrush Academy that allows people to learn digital marketing with top-notch field experts. To attract new B2B buyers, SEMrush creates and publishes short social media videos that inform their followers about the latest industry trends, tips, or tricks.<\/p>\n\n\n\n