{"id":283919,"date":"2023-11-23T14:12:30","date_gmt":"2023-11-23T14:12:30","guid":{"rendered":"https:\/\/wyzowl.com\/?p=283919"},"modified":"2024-02-01T09:57:36","modified_gmt":"2024-02-01T09:57:36","slug":"mobile-app-onboarding","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/mobile-app-onboarding\/","title":{"rendered":"Mobile App Onboarding: 10 Tips (and Examples) For 2024"},"content":{"rendered":"
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Last updated on 10th January 2024<\/em><\/em><\/p>\n\n\n\n

Onboarding new users is a crucial moment for mobile apps. <\/p>\n\n\n\n

Those first few minutes after someone downloads your app make all the difference between them becoming devoted users or deleting your app forever. <\/p>\n\n\n\n

That’s why it’s so important to make a stellar first impression with an informative yet engaging onboarding process.<\/p>\n\n\n\n

In this post, we’ll walk you through 10 best practices for designing an effective mobile app onboarding flow. From grabbing attention with video to allowing personalisation, we’ll show you techniques used by top apps like Headspace, Among Us, and more.<\/p>\n\n\n\n

Let’s get stuck in!<\/p>\n\n\n\n

<\/span>1. Grab attention with a video<\/strong><\/span><\/h2>\n\n\n\n

Mobile devices are multifunctional. There are tons of different things going on all at once – the average smartphone user<\/a> receives a staggering 46 push notifications every day<\/strong>! <\/p>\n\n\n\n

Your job is to grab your user\u2019s attention and keep it, so that they don\u2019t get distracted by those other notifications. <\/p>\n\n\n\n

Video is perfect for not only grabbing the attention of your users, but also onboarding them so that they get the most out of your app. <\/p>\n\n\n\n

According to our recent customer onboarding survey<\/a>, 65% of customers say that their favourite way to get to know how to use a new product or service is video<\/strong>. And 97% agreed that video is an effective tool to welcome and educate new customers<\/strong>.<\/p>\n\n\n\n

But don\u2019t just take our word for it, here\u2019s an example of what new users see when they first open the Headspace<\/a> app:<\/p>\n\n\n\n

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As you can see, they have a fun video animation<\/a> front and centre. This not only introduces new users to the app and the concept of meditation, it also introduces them to Headspace\u2019s brand and tone of voice.  <\/p>\n\n\n\n

<\/span>2. Keep it quick<\/strong><\/span><\/h2>\n\n\n\n

As mentioned above, mobile devices are very distracting. Pair that with the fact that mobile users have short attention spans and it\u2019s clear that your onboarding content needs to be short and snappy. <\/p>\n\n\n\n

A long, drawn-out onboarding process is bound to make you lose users before they even start their journey with you. <\/p>\n\n\n\n

To keep your onboarding quick, think about three to five of your core features<\/strong> and focus on only highlighting those. <\/p>\n\n\n\n

Here\u2019s an example from Word Serenity:<\/p>\n\n\n\n

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In just 3 simple steps new users are shown exactly how the game works and they can get on with using it! <\/p>\n\n\n\n

<\/span>3. Be consistent in your branding<\/strong><\/span><\/h2>\n\n\n\n

According to a study from Oberlo<\/a>, consistent presentation of a brand has been seen to increase revenue by as much as 33%<\/strong>.<\/p>\n\n\n\n

Branding is important to users for many reasons. For one, it makes your app instantly recognisable to users – regardless of if they\u2019re being exposed to an ad, browsing your social media, or using the app itself.<\/p>\n\n\n\n

One way to maintain this consistency is through colour. According to the same Oberlo study, a signature colour can increase brand recognition by 80%<\/strong>. <\/p>\n\n\n\n

An app that does this really well is Calm. Here is the first screen users see upon opening the app for the first time:<\/p>\n\n\n\n

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And for comparison, here is a post from their Instagram page, using a similar gradient of relaxing colours: <\/p>\n\n\n\n

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A post shared by Calm (@calm)<\/a><\/p><\/div><\/blockquote>