{"id":284046,"date":"2021-01-13T17:38:22","date_gmt":"2021-01-13T17:38:22","guid":{"rendered":"https:\/\/wyzowl.com\/?p=284046"},"modified":"2024-02-19T12:21:40","modified_gmt":"2024-02-19T12:21:40","slug":"best-facebook-video-ads","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/best-facebook-video-ads\/","title":{"rendered":"7 Facebook Video Ad Examples We Love ?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Last updated on 8th November 2022<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Skip ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Close ad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cUgh, I\u2019m sick of seeing that.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scroll past.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are all common reactions to video ads on a user\u2019s Facebook feed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But sometimes, every so often, an ad is so brilliant that it grabs the user\u2019s attention and they take notice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They watch all the way to the end. And maybe they even share it with their friends!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why is that?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is the magic ingredient that compels people to click the \u2018Share\u2019 button instead of the \u2018Skip\u2019 button?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We thought we\u2019d take a look at 7 of the best Facebook video ads of all time and see if we could find out!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quickfire_tips_for_making_a_%E2%80%9Cbest%E2%80%9D_Facebook_video_ad\"><\/span><strong>Quickfire tips for making a \u201cbest\u201d Facebook video ad<\/strong> ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Start with a hook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You only have a few seconds to grab people\u2019s attention, so make sure your video starts with something that will immediately pique viewers\u2019 interest. Whether it\u2019s a funny joke, an interesting statistic, or an arresting visual, make sure your hook is strong enough to keep people watching.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Use subtitles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More than 85% of Facebook videos are watched without sound, so it\u2019s important to make sure your video can be understood even if people aren\u2019t listening to it. Add subtitles or closed captions to ensure that your message comes across loud and clear, no matter where or how your video is being watched.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Keep it short and sweet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to Facebook videos, less is definitely more. Keep your videos under one minute whenever possible, as people are more likely to watch a shorter video all the way through than a longer one. If you have a lot of information to share, consider breaking it up into a series of shorter videos instead of one long one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Use engaging visuals<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People are visual creatures, so it\u2019s important to make sure your video is visually interesting as well as verbally compelling. Use strong visuals to grab attention and hold interest, whether it\u2019s bold graphics, colorful footage, or simply well-designed slides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s take a look at the best Facebook video ads of all time&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Apple_%E2%80%93_TAYLORvsTREADMILL\"><\/span><strong>1. Apple &#8211; #TAYLORvsTREADMILL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fbeatsbydre%2Fvideos%2F10154053979204110%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple is a company that<em> knows<\/em> how to market their products. Their marketing campaigns usually get people talking, but this ad for Apple Music <strong><em>exploded<\/em><\/strong><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When this ad came out in 2016, everyone was talking about it &#8211; because there was SO much to talk about.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s got Taylor Swift rapping along to Drake. It\u2019s got slapstick comedy. It came out a couple of months after some controversy between Taylor Swift and Apple. And it was posted on April Fool\u2019s day (<em>no one knows whether that was intentional or not<\/em>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of these ingredients make this the perfect recipe for an iconic video ad that is going to set tongues wagging.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact of the ad, as you\u2019ve probably guessed, was astronomical. Not only was it featured everywhere from Forbes to The Guardian, sales of the song featured in the ad jumped an incredible <a href=\"https:\/\/www.forbes.com\/sites\/hughmcintyre\/2016\/04\/07\/taylor-swifts-apple-music-commercial-spurred-a-431-jump-in-sales-for-drake\/\">431% on iTunes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few months later, Apple followed up with a \u201cresponse video\u201d featuring Drake. While this didn\u2019t gain the same traction as the first video, it was still wildly popular:&nbsp;<\/p>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FWhatTheHYPE%2Fvideos%2F1768772106708257%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, so Apple made an incredible ad that featured Taylor Swift rapping. <em>Of course<\/em> it went viral. But we can\u2019t all call in a favour from a-list celebrities when we need to create our next video ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So, what can we learn from this?&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main takeaway from this ad is that you don\u2019t need to focus on what your product is, but what it can do for your customers and how it can make them feel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The actual product itself is on screen for a couple of seconds &#8211; and that\u2019s okay! Video ads, especially those <a href=\"https:\/\/wyzowl.com\/social-media-videos\/\">posted on social media<\/a>, should be about creating intrigue and enticing potential customers to find out more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Apple had simply posted a dry 2 minute demonstration of how Apple Music works, do you think the ad &#8211; and the platform itself &#8211; would have gotten as much attention as it did?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Match\"><\/span><strong>2. Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fmatch%2Fvideos%2F419096986136837%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hollywood superstar Ryan Reynolds has added \u201cmarketer\u201d as another string to his bow, and he seems to have quite a talent for it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This hilarious ad, made by his agency <a href=\"https:\/\/www.maximumeffort.com\/\">Maximum Effort<\/a>, for Match allowed viewers to stop for a moment and laugh at the<em> hellish<\/em> year that 2020 has been.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an interview with <a href=\"https:\/\/adage.com\/creativity\/work\/satan-has-whirlwind-romance-2020-ryan-reynolds-hilarious-spot-match\/2298441\">Ad Age<\/a>, Reynolds said:<strong><em> \u201cWe just imagined what a \u20182020 match\u2019 would look like and this video was the natural, slightly warped result.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While he doesn\u2019t star in the ad, Reynolds did write the story. It features the devil finally meeting his dream-girl on Match. She\u2019s called 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad pokes fun at some very 2020-like scenarios, including a socially-distanced date at the gym and the devil and 2020 laughing as they steal toilet rolls from public places.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad was wildly popular on Facebook, with the campaign\u2019s hashtags <strong>#matchmadeinhell <\/strong>and <strong>#yearfromhell<\/strong> being shared thousands of times.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Match is an established company that\u2019s been around for just over 25 years, and in that time they\u2019ve gone in many different directions with their marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What made this video so great &#8211; apart from the wicked humour &#8211; is that it showed the company doesn\u2019t take itself too seriously.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers appreciate it when you\u2019re able to let go and have some fun. That\u2019s especially true for consumers today who are constantly bombarded with ads. They don\u2019t want to see the same old stuff, and that\u2019s proven by how positively people react when an ad is truly great.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Chatbooks\"><\/span><strong>3. Chatbooks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FChatbooks%2Fvideos%2F866696040128084%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.edisonresearch.com\/moms-on-social-media-2019\/\">Edison Research<\/a>, <strong>81% of US mothers are on Facebook<\/strong>, making it the perfect place for Chatbooks to post this video ad!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This snarky parenting ad went viral very quickly &#8211; according to one source it has over <a href=\"https:\/\/www.prnewswire.com\/news-releases\/harmon-brothers-follow-up-digital-scrapbooking-campaign-for-chatbooks-is-a-wild-ride-300683245.html\">100 million views!<\/a> &#8211; and that\u2019s atypical for a video that\u2019s over 3 minutes long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>So, what\u2019s so special about Chatbooks?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason this 3 minute video captured the attention of so many is not because Chatbooks is a revolutionary product, it\u2019s because it tells a story that the audience of Chatbooks (mothers) can relate to.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it does so in a way that\u2019s the complete opposite to what we\u2019ve come to expect. Products that are aimed at parents typically focus on the lovey-dovey, most rewarding aspects of parenting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Chatbooks throws us in at the deep-end of the day-to-day tasks of a modern mother, and represents what parenting is really like &#8211; including the ugly bits!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Human minds are hard-wired for a good story. According to <a href=\"https:\/\/www.visualstorytell.com\/blog\/why-do-we-love-stories\">research from Princeton University<\/a>, the brain activity from a storyteller is often mirrored by the listeners &#8211; showing that we go through all of the same emotional responses when listening to a story that we would if we actually<em> lived<\/em> the story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From cavemen telling campfire stories, all the way to a modern day Netflix binge, stories make our brains happy. And the same applies to video ads!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a video ad tells a story, it\u2019s easier for viewers to digest and can also be over <a href=\"https:\/\/medium.com\/universal-storyteller\/why-stories-are-memorable-4b42250e997b\"><strong>20 times more memorable<\/strong><\/a>!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to that, if viewers see a character they can relate to within that story, their emotional response is likely to be even stronger.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Oreo\"><\/span><strong>4. Oreo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fadvertisingpakistan%2Fvideos%2F1632521793438388%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, so we all know and love Oreo. But it may surprise you to learn that the beloved sandwich cookie only hit the shelves in Pakistan in 2017.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when it did, Oreo knew they\u2019d need an impressive Facebook video ad campaign to make an impact!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 60 second video above is the first episode in a series of ads targeted towards children and their parents. The series was viewed on <a href=\"https:\/\/www.facebook.com\/business\/success\/oreo-pakistan\">Facebook<\/a> over <strong>13 million times<\/strong> and helped Oreo to achieve a <strong>5% increase in sales<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the senior brand manager for Oreo, <strong><em>\u201c[The videos] captivated the audience and created a stronger and more meaningful bond with consumers, resulting in greater loyalty.\u201d<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s nothing particularly spectacular about the way this video looks or the story it tells. But the reason we have this video on our best Facebook video ads of all time list is because of what was done <em>before<\/em> they hit the record button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a well-thought out campaign &#8211; which is why it got such incredible results! The team behind this ad knew they wanted to target children and that they wanted to foster a sense of brand loyalty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By showing a story that centres around a little boy who is late for school, and through the use of fun reusable animated characters, they were able to do exactly that.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to focus on your goals before you put pen to paper, and then once you know what you want you can work on achieving those goals through the script, design, production, and promotion of your video ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_BarkBox\"><\/span><strong>5. BarkBox<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2FSuperChewer%2Fvideos%2F155609148436577%2F&amp;show_text=false&amp;width=476\" width=\"476\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From pupcakes to pawdicures, the pet market is booming. According to a 2020 study by <a href=\"https:\/\/s2.q4cdn.com\/437609071\/files\/doc_news\/research\/2020\/pets-and-finances-survey.pdf\">Ameritrade<\/a>, dog owners spend around $1,201 on their pets annually.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is also a great place for dog lovers, with owners taking to platforms like Facebook to share photos and videos of their happy pooches.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this is how BarkBox struck gold with their Facebook video ad.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video is made entirely of user-generated content, meaning it hardly cost the company anything to make.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This low-budget &#8211; yet genius &#8211; video ad earned <a href=\"https:\/\/www.facebook.com\/business\/success\/bark\">BarkBox<\/a> a <strong>16% higher conversion rate and an 8% reduction in cost per conversion<\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a lot to be learned from this seemingly \u201cno-frills\u201d video ad. For starters, it proves the value of user-generated content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have customers that are creating videos about your brand and products &#8211; make use of them! Not only is it cost-effective, it can help you build a stronger connection with those customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to that, a <a href=\"https:\/\/www.shopify.com\/blog\/user-generated-content\">Shopify study<\/a> found that <strong>ads based on user-generated content receive 4 times higher click-through rates.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The BarkBox video is also very practical. It was uploaded in a square format and, thanks to engaging text on screen, can be understood without audio. This makes it user-friendly for people who may be viewing on their phone with the sound turned off.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Tide\"><\/span><strong>6. Tide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2FTide%2Fvideos%2F10155409533383231%2F&amp;show_text=false&amp;width=560\" width=\"560\" height=\"314\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Originally made for one of the coveted Super Bowl ad slots, this Tide ad also blew up on Facebook. Of course, it could be argued that one of the main reasons for this was its star, David Harbour. But there are many other aspects that make this video ad great.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s interesting to watch an ad that makes fun of all of the other ad tropes that everyone is sick and tired of seeing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tide pokes fun at the suaveness of car commercials, the mock-joviality of beer commercials, and the ever-confounding perfume ads &#8211; which, in turn, makes this a really relatable and <a href=\"https:\/\/wyzowl.com\/video-content-shareable\/\">shareable piece of video content<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad did so well that Tide continued this theme for other video ads later in the year, like this Valentine\u2019s Day ad:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the things that makes this ad really<em> work<\/em> is the humour. When you look at the ads that stand the test of time &#8211; Dollar Shave Club, for example &#8211; they\u2019re usually funny, or they make viewers<em> feel<\/em> in some kind of way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to our <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics-2020\/\">2020 video marketing survey<\/a>, people are <strong>twice as likely to share video<\/strong> content with their friends than any other type of content &#8211; using humour makes this even more likely to happen as it gives people a <em>reason<\/em> to share the video.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Burger_King\"><\/span><strong>7. Burger King<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Burger King features moldy Whopper in new ad\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0ef7xw2J500?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Burger King are marketing <strong><em>kings<\/em><\/strong> (pun intended, of course) and this Facebook video ad is one of their latest triumphs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not many fast <a href=\"https:\/\/wyzowl.com\/food-drink-video-production\/\">food companies<\/a> could get away with showing their products going mouldy &#8211; it\u2019s not exactly appetising!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But when you compare this video ad with the information collected on their main competitor, McDonalds, it\u2019s pretty genius.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The last McDonalds meal ever bought in Iceland is still on display <a href=\"https:\/\/www.bbc.co.uk\/news\/blogs-trending-50262547\">over ten years later<\/a> and it hasn\u2019t shown any signs of decomposition, leading many to question the quality and the content of the food.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a freak incident. In fact, many people have kept McDonalds food over the years to see if anything happened to it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this recent video ad by Burger King shows them getting in on the action, proving that <em>their<\/em> food actually does mould.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a wonderful simplicity to this timelapse video, which ends with a phrase that could definitely be considered a jibe at McDonalds: <strong><em>\u201cthe beauty of no artificial preservatives.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it caused quite a stir on Facebook. It currently has just under 6,000 comments, with people sharing different opinions on the ad.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What we can learn:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This Burger King video reminds us of KISS &#8211; keep it simple, stupid.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes it\u2019s best to get your point across in the most simple and straight-forward way possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that doesn\u2019t mean you can\u2019t be bold. This video definitely checks that box, too. There may have been some trepidation by Burger King\u2019s video marketing team before they hit the \u2018Post\u2019 button on this video, but ultimately, taking a risk and being bold is a great way to spread the word about your brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videos like this divide opinion, but that\u2019s what creates conversation and pushes brands and products into the limelight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Watching the best ever Facebook video ads can be a great exercise for gathering inspiration, but it can also be pretty daunting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking to create an amazing video ad for your brand, product, or service? We can help. Visit <a href=\"https:\/\/wyzowl.com\/video-ad-production\/\">our video ad production page<\/a>, or check out <a href=\"https:\/\/wyzowl.com\/explainer-video-examples\/\">more amazing video examples<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the magic ingredient that makes people click \u2018Share\u2019 instead of \u2018Skip\u2019? We thought we&#8217;d look at some of the best Facebook video ads to find out.<\/p>\n","protected":false},"author":6,"featured_media":284047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98,101],"tags":[69],"class_list":["post-284046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","category-attract-popular","tag-uc-video-ads"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/01\/The-5-7-best-Facebook-video-ads-of-all-time.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/284046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=284046"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/284046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/284047"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=284046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=284046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=284046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}