{"id":284198,"date":"2021-01-25T17:31:46","date_gmt":"2021-01-25T17:31:46","guid":{"rendered":"https:\/\/wyzowl.com\/?p=284198"},"modified":"2024-06-25T16:16:10","modified_gmt":"2024-06-25T15:16:10","slug":"app-demo-statistics","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/app-demo-statistics\/","title":{"rendered":"8 Stats That Prove the Power of App Demo Videos"},"content":{"rendered":"
<\/div>\n

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users.<\/p>\n\n\n\n

It\u2019s difficult to get exact real-time numbers – due to how fast new apps are added (and removed) – but by Q3 2020, that number had reached just under 2 million<\/a> – and it\u2019s not even the biggest app marketplace, an accolade which belongs to Google Play with closer to 3 million!<\/p>\n\n\n\n

This illustrates the rapid growth of the app market – and evidences just how lucrative and appealing a market it really is.<\/p>\n\n\n\n

Facing that kind of competition, it\u2019s little surprise that app marketers are prepared to seek out any advantage they possibly can. <\/p>\n\n\n\n

And one tool which, time and again, is shown to give app marketers an advantage is video.<\/strong><\/p>\n\n\n\n

It helps app marketers communicate the idea behind their app, onboard new users<\/a>, train and educate existing users on specific features. Accordingly, it has the potential to increase awareness, exposure, downloads, engagement, retention, positive reviews, referrals and more. <\/p>\n\n\n\n

Not bad, right? But don\u2019t just take our word for it.<\/p>\n\n\n\n

Here\u2019s a selection of stats that demonstrate the insane power of app demo videos:<\/a><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

1. 77% of people say they\u2019ve decided to download a mobile app after watching a video that demonstrates how it works.<\/h3>\n\n\n\n

This demonstrates the extent to which video can be a persuasive educational tool<\/a>. There\u2019s a reason why so many top performing apps include demo videos on their App Store\/Google Play page: it\u2019s because video is a fantastic visual and storytelling aid<\/a> for helping people imagine how their experience with an app might actually play out.<\/p>\n\n\n\n

And there\u2019s more.<\/p>\n\n\n\n

By pairing a demo video with ad budget you can also reach people \u2018away\u2019 from the app marketplaces with the message of your app – demonstrating how beautiful it looks, what it  does, how it works and what it can help the audience do. This is a powerful way to reach and explain your app – and, as you can see, over \u00be of people say that this has helped them reach the decision to download an app.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

2. 83% of people feel that watching a demo video helps them make a more informed decision when considering whether to download an app or not.<\/h3>\n\n\n\n

In any decision making process, information is key. The more informed your customers can be, the better. <\/p>\n\n\n\n

Video really helps supplement other parts of an app page – screenshots, text descriptions, reviews, etc. – because it goes further in demonstrating how an app actually works<\/em><\/a>. <\/em>How those features slot together and work.<\/em><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

3. 86% of people say they\u2019d be more likely to download an app if they could watch a short video demonstrating how it works.<\/h3>\n\n\n\n

If acquisition is what you\u2019re looking for, this stat alone surely makes an app demo video a no brainer. <\/p>\n\n\n\n

A short video that sums up the key functionality of the app – we\u2019re talking anything between 30 seconds and 2 minutes – is a relatively inexpensive piece of content to make, but could pay off handsomely by supercharging your download rate.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

4. 75% of people believe that video is the best way to learn about how a mobile app works \u2013 compared to screenshots (18%) and written text descriptions (7%.)<\/h3>\n\n\n\n

In the information age, we\u2019re hardly short of choice when it comes to different formats and media types to share details about how a product, service or mobile app works. <\/p>\n\n\n\n

So why choose video over all the others?<\/p>\n\n\n\n

Well, here\u2019s the biggest reason; it\u2019s the way your users want <\/strong>to learn about your app! <\/p>\n\n\n\n

In fact, it\u2019s not even close. The closest competitor – screenshots – polled just 18%, <\/strong>whereas video is preferred by a healthy 75%. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

5. More than 1 in 4 people say they \u2018rarely\u2019 or \u2018never\u2019 read the text description before downloading an app from the App Store or Google Play.<\/h3>\n\n\n\n

There are a few ways to read this one. <\/p>\n\n\n\n

In one sense, it\u2019s a pretty damning indictment of modern app users\u2019 ability (or willingness) to read text!<\/p>\n\n\n\n

But in another, it demonstrates that there are other, far more compelling ways to put forward crucial information about your app, than burying it within the text description.<\/p>\n\n\n\n

If you\u2019re including desirable features in the text section of your app page profile, there\u2019s a good chance that up to three-quarters of your user base will NEVER read it – and maybe even higher than that.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

6. 93% of people say that, at some point, they\u2019ve downloaded an app \u2013 only to immediately find that it didn\u2019t do what they thought it would.<\/h3>\n\n\n\n

Who can\u2019t relate to this one? <\/p>\n\n\n\n

The problem is, despite it being really important to make it crystal-clear what your app does (and doesn\u2019t do) through the various avenues available on an app page – video, screenshots, copy, reviews, etc. – SO MANY apps fail to do it. <\/p>\n\n\n\n

As a result, 93% of people have found themselves \u2018taking a punt\u2019 on an app in the hope (rather than expectation) that it will do what they want, need or expect.<\/p>\n\n\n\n

Now, in the grand scheme of things, is this particularly damaging? Some people would say that if incomplete or ambiguous information about an app encourages people to download it and \u2018kick the tyres,\u2019 then that\u2019s not the worst thing in the world.<\/p>\n\n\n\n

But the problem with that approach is that it leads to a much higher-than-necessary churn rate. It can also lead to annoyed users, who leave negative reviews, which affects app visibility and puts off potential would-be users in future. <\/p>\n\n\n\n

Which leads us to\u2026<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

7. 95% of people have deleted an app the SAME DAY they installed it.<\/h3>\n\n\n\n

This lays bare the cost of incomplete or inaccurate information: people don\u2019t stick around, and your retention rate takes a huge hit!<\/p>\n\n\n\n

<\/h2>\n\n\n\n

8. More than 90% of mobile app users feel that video would be a good investment for brands looking to increase downloads and retention.<\/h3>\n\n\n\n

Perhaps most tellingly, when asked how app marketers could be successful in growing their download and retention rate – more than 90% of mobile app users say they believe that video is a great way to do all of this.<\/p>\n\n\n\n

Thanks for reading!<\/h3>\n\n\n\n

The stats laid out in this article make it crystal clear: video is a \u2018must-have\u2019 tool in the toolbox of any app marketing<\/a> professional.<\/p>\n\n\n\n

The beautiful thing about video is its versatility. From explainer video productions<\/a> to app demos, there are so many different ways to educate users about the full value of your app. And, once you\u2019ve created that content – it\u2019s diverse enough to be used in a variety of ways, to amplify its reach and its impact.<\/p>\n\n\n\n

Feeling inspired? We\u2019d love to chat about your app and how we can help you reach (and engage) more people than ever. Get in touch to chat!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Apple first opened its App Store on 10th July 2008, there were around 500 apps available to iOS users. It\u2019s difficult to get exact real-time numbers – due to how fast new apps are added (and removed) – but by Q3 2020, that number had reached just under 2 million – and it\u2019s not […]<\/p>\n","protected":false},"author":6,"featured_media":284199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[106],"class_list":["post-284198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-uc-app-demo-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/01\/8-stats-that-prove-the-power-of-app-demo-videos.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/284198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=284198"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/284198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/284199"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=284198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=284198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=284198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}