{"id":285027,"date":"2021-03-25T13:57:50","date_gmt":"2021-03-25T13:57:50","guid":{"rendered":"https:\/\/wyzowl.com\/?p=285027"},"modified":"2024-02-12T15:44:03","modified_gmt":"2024-02-12T15:44:03","slug":"employee-training-videos-success-stories","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/employee-training-videos-success-stories\/","title":{"rendered":"Employee Training Videos: 8 Success Stories From Real Brands"},"content":{"rendered":"
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First published on March 25th 2021. Last updated on February 6th 2024.<\/em><\/p>\n\n\n\n

Once upon a time, training was the stuff of bulky, dusty manuals and boring classroom sessions. <\/p>\n\n\n\n

Those days are gone. Now, employee training videos<\/a> rule the roost. <\/p>\n\n\n\n

But why? In this article, we’ll share stories from companies that nailed it with video training. <\/p>\n\n\n\n

They tell us what they did, what they got out of it, and share tips for anyone wanting to spice up their training with videos. <\/p>\n\n\n\n

<\/span>Showing AND telling: a powerful combination<\/strong><\/span><\/h2>\n\n\n\n

Something that came up repeatedly in our conversations was the power of video compared to written and printed materials thanks to its multi-sensory qualities. By incorporating audio, visuals and motion, video is able to both show AND tell.<\/p>\n\n\n\n

\u201cAs we are a small business, I take care of the entire training process,\u201d <\/em>says Will Ward, CEO of Translation Equipment HQ<\/a> – a B2B ecommerce company specialising in translation equipment.<\/p>\n\n\n\n

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\"Translation<\/p>\n\n\n\n

\u201cMost people are audio-visual learners and videos are the best training tool for such learning. Moreover a lot of information can be packed into one video without making it too complicated.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Aaron Haynes, CEO of Loganix<\/a>  – an SEO marketing company, agreed. \u201cFor some companies like ours, video is an incredibly important tool for training,\u201d <\/em>he says. <\/p>\n\n\n\n

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\"Loganix<\/p>\n\n\n\n

\u201cWe have to train our employees and teach them how to use complex and powerful SEO tools to do their work, so It’s not something you can do without screen-showing. We use both pre-recorded and live videos to train our employees on how to use our communication systems, SEO tools, and other tools related to our work. It’s simple, cheap, and efficient.\u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n

This is backed up by our research which suggests that 89% of people feel video is an effective tool for training. <\/p>\n\n\n\n

\"89%<\/figure>\n\n\n\n

It\u2019s also comfortably the most popular training tool, preferred by 36% of people – giving it a wide victory over one-on-one training (25%), shadowing\/work-based learning (17%,) classroom training in groups (12%) and training manuals\/workbooks (9%).<\/p>\n\n\n\n

\"Employees'<\/figure>\n\n\n\n

<\/span>Repeat and revisit<\/strong><\/span><\/h2>\n\n\n\n

Gone are the days when training was a \u2018one-and-done\u2019 thing. <\/p>\n\n\n\n

Training often needs to be revisited and refreshed, and video is a perfect way to offer this capacity for ongoing, top-up learning. <\/p>\n\n\n\n

Our recent survey found that 15% of employees<\/a> say they NEVER have their training revisited or refreshed – a huge problem which can be quickly overcome by incorporating more video.<\/p>\n\n\n\n

\"15%<\/figure>\n\n\n\n

\u201cI would rate video as the number one technique compared to all other training techniques,\u201d <\/em>says Will Ward of Translation Equipment HQ. \u201cThe only thing which comes close is in-person training<\/em>. But videos are still better because it can be replayed whenever you want and cheaper to implement.\u201d<\/em><\/strong><\/p>\n\n\n\n

That\u2019s an opinion shared by Akkram Asaaf, Co-founder & CTO of Bayt.com<\/a> – a leading job-search platform in the Middle East:<\/p>\n\n\n\n

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\"Bayt<\/p>\n\n\n\n

\u201cUsing both video and audio to train people is a lot more efficient, and our employees can always go back to the video in case they need to.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Better learning outcomes<\/strong><\/span><\/h2>\n\n\n\n

Akkram Asaaf, also credits video with driving better results among learners – not only driving knowledge retention but also making employees more receptive to new ideas and material, even outside working hours.  <\/p>\n\n\n\n

\u201cOur training process is a lot cheaper than before,\u201d he says. <\/em>\u201cKnowledge retention is up by 40%<\/em><\/strong> and employees are more receptive to training in their own time.\u201d<\/em><\/p>\n\n\n\n

\u201cI can say from anecdotal experience that this approach is much more friendly for the individual that has to deal with complex systems and work tools.\u201d<\/em><\/p>\n\n\n\n

Research cited by Matt Bertram, CEO of EWR Digital<\/a> – a digital marketing agency focused on SEO and corporate videography – paints a similar picture:<\/p>\n\n\n\n

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\"EWR<\/p>\n\n\n\n

\u201cWe have found that video training boosts information retention,\u201d<\/em><\/p>\n\n\n\n

\u201cAccording to our internal data, the retention rate for video training is 60% <\/em><\/strong>than when using traditional methods based on slides and written documents.\u201d<\/em><\/p>\n\n\n\n

\u201cVideo training also boosts work productivity as no time has to be wasted in taking employees to a training venue for a presentation that can take a whole day.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Content for anywhere, anytime<\/strong><\/span><\/h2>\n\n\n\n

We all know the pandemic created a huge number of new remote workers. In many cases, this will be a permanent arrangement.<\/p>\n\n\n\n

The fact that video can be consumed whenever, wherever, is a key selling point that has helped many businesses adjust to this trend.<\/p>\n\n\n\n

Alison Pearson, Head of HR at Waldman and Associates<\/a> explains:<\/p>\n\n\n\n

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\"Hal<\/p>\n\n\n\n

\u201cUsing videos for training saved my life this past spring! <\/em><\/p>\n\n\n\n

I am a very hands-on onboarder, and when we hire, it\u2019s usually just one or two people at a time so I can just show them the ropes by pointing and talking in their offices. <\/em><\/p>\n\n\n\n

Well, with the shut downs, our new hires didn\u2019t always come into the office. <\/em><\/p>\n\n\n\n

When they did, it wasn\u2019t (and still isn\u2019t) socially acceptable to be working over their shoulder. <\/em><\/p>\n\n\n\n

So, I went to work typing up guides. But can I tell you how utterly boring that was? I just dragged my feet through making each one. <\/em><\/p>\n\n\n\n

Luckily, for a few, like teaching new hires<\/a> how to save case research and access case-related discovery, and such, I created a video. <\/em><\/p>\n\n\n\n

It was like night and day that I created a video for how to access the HR platform too. This is where they add and update all their contact information, receive pay statements, W-2s, sign-up for their benefits, etc. <\/em><\/p>\n\n\n\n

To be able to walk them through these in a covid-friendly hands-on way has been glorious that I have been updating all my guides to video. <\/em><\/p>\n\n\n\n

It\u2019ll eventually become a quarterly project to update the videos as things inevitably change. I wonder if I\u2019ll ever go back to hands-on, over-the-shoulder teaching again!\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

The \u2018anytime, anywhere\u2019 aspect of video training also appeals to Matt Bertram of EWR Digital: \u201cMost of our team work remotely and the rest work in our office<\/em>,\u201d he explains. \u201cWe have found video training has been effective for both our remote and our office employees, (as it) can be accessed anytime and anywhere<\/em>.\u201d <\/p>\n\n\n\n

\u201cThis is very important when many of our people are working flexible schedules, and some are working in the office and others at home.\u201d<\/em><\/p>\n\n\n\n

\u201cThe fact is that these days it\u2019s almost impossible to gather every member of our team together at the same time and place, so video training is our only solution.\u201d<\/em><\/p>\n\n\n\n

<\/span>An ever-shrinking barrier<\/strong><\/span><\/h2>\n\n\n\n

Another factor which came up repeatedly was the increasing ease and shrinking price of creating educational video content<\/a>.<\/p>\n\n\n\n

Aaron Haynes at Loganix discussed how easily his business can use software tools like Loom<\/a> to create video quickly and easily. \u201cI can just sit on my computer, turn on the app, and record a quick 10-minute training video going through the whole process,\u201d <\/em>he says. \u201cVideo and audio quality guaranteed. <\/em><\/p>\n\n\n\n

On top of that, we collect all of these videos and put them in something like Google Docs, where employees can access them 24\/7 in case they need to refresh their minds. It’s a very simple yet amazing approach. We use it for onboarding, communication training, technical training, sales training<\/a>, client training, and much more.\u201d<\/em><\/p>\n\n\n\n

James Surrey, Founder of Review Home Warranties<\/a> also uses Loom and he discussed how these \u2018rough and ready\u2019 videos can be surprisingly effective.<\/p>\n\n\n\n

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\"Review<\/p>\n\n\n\n

\u201cI regularly record videos with training updates and send them to the staff for viewing. I use Loom for recording and have a database on our company collaboration tool where all the videos are archived and can be reviewed with a click of a link.<\/em><\/p>\n\n\n\n

The video themselves are quite crude and nothing fancy. Often, it’s just a video of myself discussing some training methods and pulling up a few screenshots. As someone who researches, writes, and edits home warranty review guides, a quick video is an effective way to disseminate the latest updates and expectations from staff.<\/em><\/p>\n\n\n\n

Since it’s all for internal use, there’s no need for any editing to make the video more presentable. It costs practically nothing and is actually a time saver. If employees have questions, I could just refer them to one of the archived videos.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/span>Reduced training costs and saved time<\/strong><\/span><\/h2>\n\n\n\n

One of the pitfalls of employee training is that it can be time consuming for organisations to roll out and implement. <\/p>\n\n\n\n

The time it takes to prepare resources and training materials, accompanied by the time to deliver them, and – of course – the time it takes employees away from their workstation, all adds up and can be considerable. <\/p>\n\n\n\n

One of video\u2019s key benefits, which people repeatedly spoke of, was its ability to save time – reducing the burden on organisation\u2019s staffing levels and productivity.<\/p>\n\n\n\n

\u201cAs a training tool video has really revolutionized how we cooperate both internally and externally,\u201d <\/em>says Quincy Smith of Test Prep Nerds<\/a>:<\/p>\n\n\n\n

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\"TestPrep<\/p>\n\n\n\n

\u201cI can\u2019t speak to how much time it saves the recipients, but the people who make the videos have probably saved 100s of hours combined – all you need to do is make the video once, save it in the SOP list, add it to the template than every time a similar task is created the video link is attached!\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Rex Freiberger, CEO @ The Call Of<\/a>, a travel and lifestyle guide, agrees: \u201cI’d estimate it saves us <\/em>at least a day’s worth of time <\/em><\/strong>and resources in the onboarding process.\u201d<\/em><\/p>\n\n\n\n

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\"The<\/p>\n\n\n\n

\u201cWe use video as a more efficient way of training our employees in our editorial standards. It’s easier to show them than to just throw a long document at them. <\/em><\/p>\n\n\n\n

With video, we can point out good examples as well as what not to do. It saves us lots of time, too, since managers don’t have to keep going over the same points.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

This is a view shared by David Alexander, Designer, Developer & Digital Marketer at Mazepress. He explains: \u201cI don’t have any data but I am confident that email exchanges that might have taken 30 minutes or more combined have been reduced down to 5 or 10-minute videos and that has a material impact on my ability to get more done.\u201d<\/em><\/p>\n\n\n\n

<\/span>Thanks for reading!<\/strong><\/span><\/h2>\n\n\n\n

Almost invariably, people in organisations across many different niches and industries, were happy to extol the virtue of video as a crucial training tool<\/a>.<\/p>\n\n\n\n

The quotes we\u2019ve laid out in this post tell you all you need to know: training videos offer better learning outcomes, they\u2019re more popular among learners, they can be revisited on demand, watched anytime, anywhere – and this unlocks cost and time savings that are transformational in how businesses\u2019 relationship with training and development<\/a>.<\/p>\n\n\n\n

And it all shows that video training is right on course to become just as ubiquitous as the \u2018space age\u2019 technology we now take for granted! ?  ?<\/p>\n","protected":false},"excerpt":{"rendered":"

What is it that makes video such an effective and sought-after training tool? We spoke to 10 organisations about their successes and experiences to find out.<\/p>\n","protected":false},"author":4,"featured_media":285028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[100,103],"tags":[68],"class_list":["post-285027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-support","category-support-popular","tag-uc-training-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/03\/employee-training-video-success-stories.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=285027"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/285028"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=285027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=285027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=285027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}