{"id":285045,"date":"2023-11-28T16:05:35","date_gmt":"2023-11-28T16:05:35","guid":{"rendered":"https:\/\/wyzowl.com\/?p=285045"},"modified":"2026-01-16T09:24:33","modified_gmt":"2026-01-16T09:24:33","slug":"b-roll","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/b-roll\/","title":{"rendered":"The B-Roll Ultimate Guide &#8211; What it is and How to Use it"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Transport yourself back to a time before selfies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before the internet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before VHS tapes!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeah, <em>way<\/em> back.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once upon a time, film was shot on big, bulky cameras. When it came to creating TV news stories, this 16mm film was edited and projected onto a screen &#8211; using a film projector &#8211; then <em>another<\/em> camera would shoot that and broadcast the story to the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Are you following so far?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem with this method was that it made it difficult to cut back and forth between shots that had different audio, because audio was recorded on a thin strip of magnetic tape that was glued to the film stock &#8211; making it almost impossible to remove.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To solve this problem, studios began using a second projector. The first projector would show the main content, the A-roll. And the second projector would show interesting cutaways &#8211; and thus, B-roll was born.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, things have changed even more since then, but B-roll is still prevalent and useful in a wide variety of media.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why we\u2019ve put together an ultimate guide to B-roll, including everything you need to know &#8211; from what it is to how to use it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_B-roll\"><\/span><strong>What is B-roll?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A basic, high-level definition of B-roll would be \u201csupplementary footage\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll is secondary footage shot to complement your primary footage (your A-roll). B-roll is usually spliced together with A-roll to add more depth and impact to the story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are 3 of the most common examples of B-roll footage:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Undirected_footage\"><\/span><strong>1. Undirected footage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is footage you shoot yourself on-site and use to complement the main footage you\u2019ve shot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re filming a video in Liverpool City Centre then your A-roll might revolve around the main subject or person in your video. And your B-roll could be undirected footage or commuters travelling through the city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BBC interview with former Liverpool goalkeeper - so heartwarming\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0U_PUbQGA4U?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video begins with B-roll to establish the place and time, before moving onto the main subject of the interview.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Stock_footage\"><\/span><strong>2. Stock footage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are lots of <a href=\"https:\/\/wyzowl.com\/free-stock-video\/\">stock footage sites<\/a> online that should make it easy to find the B-roll you\u2019re looking for. All you need to do is search for a key term to find footage that relates to the video you want to make.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More often than not you\u2019ll have to pay a fee to use this footage in your projects, but occasionally you can find stock footage that\u2019s completely free.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of stock footage in action:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lombard Odier\" src=\"https:\/\/player.vimeo.com\/video\/1044339591?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stock footage and imagery is used in this video to hammer home each point made by the voiceover.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Establishing_shots\"><\/span><strong>3. Establishing shots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Establishing shots do exactly what they say on the tin. They\u2019re there to establish your video in a date, time, and place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of the shots of Hogwarts Castle in Harry Potter:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Harry Potter: Hogwarts Establishing Shots\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/xBAeOTHtZVg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Capturing establishing shots like this is a great way to build atmosphere and transport your viewers to the world that your story takes place in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A-roll_vs_B-roll\"><\/span><strong>A-roll vs. B-roll<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve already established that the basic difference between A-roll and B-roll is that one is primary footage and the other is supplementary.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A-roll isn\u2019t really a term that\u2019s even used in the film industry anymore, but B-roll is still a common term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest difference between A-roll and B-roll when it comes to shooting is that <strong>A-roll needs to be perfect<\/strong>. This is going to make up the main bulk of your video, so the lighting, sound, and everything inside the frame needs to be spot on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With B-roll, you can be a little bit more free with what you capture. B-roll may not even require audio at all and &#8211; seeing as it\u2019s just a supplement to the main footage and you\u2019re probably not going to use it all &#8211; it doesn\u2019t matter so much if your subject matter isn\u2019t framed perfectly. You can easily tweak the footage in post-production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You may be thinking, why even use B-roll at all? Why not just create a video that is 100% perfect A-roll?&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, believe it or not, a video that\u2019s entirely A-roll will probably feel strange to viewers. B-roll is important for establishing tone and altering the pacing of scenes. It can also be used to build authority (to back up what you\u2019re saying in the A-roll) and increase levels of emotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a testimonial video from one of our customers, <a href=\"https:\/\/configit.com\/\">Configit<\/a>. Notice the B-roll at the 15 second mark:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Configit\" src=\"https:\/\/player.vimeo.com\/video\/1043382576?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The B-roll in this video establishes setting and also complements what the interviewee is saying.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On a secondary level, the B-roll makes the video more engaging to watch because simply showing unedited footage from the interview (all A-roll) could make for quite a monotonous and uninteresting video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll gives filmmakers flexibility in the filming and editing process. What\u2019s more, you can also use B-roll to mask any continuity errors that would otherwise mean you need to reshoot &#8211; <em>pretty great, right?!&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_shoot_B-roll\"><\/span><strong>How to shoot B-roll<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Work_it_into_your_plan\"><\/span><strong>1. Work it into your plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just like you plan everything else in your video beforehand, you also need to plan your B-roll.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at your script or shot list, and make a note of what scenes would benefit from B-roll. For example, if you\u2019re shooting a testimonial in an office building then perhaps you\u2019d like some B-roll shots of the exterior or the break room.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f12b7367d79.gif?w=1080&#038;ssl=1\" alt=\"Wyzowl office GIF\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You should also scout the locations beforehand to make sure that you can quickly and easily shoot B-roll on the day. For example, if a room is dark then you\u2019ll know to take extra lighting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_different_angles\"><\/span><strong>2. Use different angles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When shooting your B-roll, be sure to take a look at everything from a variety of different angles &#8211; high angles, low angles, bird\u2019s eye, tilt, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f12b7618352.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"Man at desk using laptop\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mid-Shot<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f12b78d1e08.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"Man at desk using laptop\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Over-the-shoulder<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more angles you get, the more shots you have to choose from when it comes to knitting your B-roll together with your A-roll.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Shoot_more_than_you_need\"><\/span><strong>3. Shoot more than you need<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have the time, leave your camera rolling. You may catch something more interesting than you originally planned, or it might be a great idea to include a timelapse shot in your video.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f12b7c547c1.gif?w=1080&#038;ssl=1\" alt=\"GadgetFlow timelapse GIF\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you shoot more than you need then you\u2019ll always have more to work with and this will really help you out <a href=\"https:\/\/wyzowl.com\/best-video-editing-apps\/\">when it comes to editing your video<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_use_cases_for_B-roll\"><\/span><strong>Best use cases for B-roll<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Testimonials\"><\/span><strong>1. Testimonials&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to our <a href=\"https:\/\/wyzowl.com\/testimonials-statistics\/\">Testimonials survey<\/a>, <strong>2 out of 3 people say they\u2019d be more likely to make a purchase after watching a testimonial video<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f12b7ed9d37.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"Wyzowl testimonials stat\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By showcasing your happiest customers, testimonial videos can boost your credibility and make it easier for new customers to make purchasing decisions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of <a href=\"https:\/\/wyzowl.com\/testimonial-video-production\/\">a Wyzowl testimonial video<\/a> from Oxford University Press:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Oxford University Press\" src=\"https:\/\/player.vimeo.com\/video\/1043382749?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video includes a lot of B-roll that not only establishes setting and increases authority, but also shows the value that the product has created for the customer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is particularly important when you consider that <strong>39% of people say testimonial videos are effective because they help illustrate the impact a product or service can have on their life.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f12b7f3d5ed.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"Wyzowl testimonials stat\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ads\"><\/span><strong>2. Ads&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yep, ads use B-roll too! Ads need to capture the attention of viewers from the start &#8211; and hold it until the end (where they can present their call-to-action).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Splicing B-roll together with A-roll is a great way to keep the story fresh and interesting.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example from <a href=\"https:\/\/doritos.co.uk\/\">Doritos<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Anti-Ad :60\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/tbwoKm5U0tM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This ad uses lots of B-roll to complement the main story &#8211; most of it only staying on screen for a second or so. This keeps the pace up, and the viewer engaged.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Documentaries\"><\/span><strong>3. Documentaries&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important for documentaries to set the scene of the story they are presenting to viewers, and also to ensure they tell that story with a level of authority.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll can help to achieve both of these goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example from the <a href=\"https:\/\/www.netflix.com\/\">Netflix<\/a> documentary, Our Planet:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Our Planet | From Deserts to Grasslands | FULL EPISODE | Netflix\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XmtXC_n6X6Q?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll is used to showcase the planet\u2019s natural beauty, and also to highlight the impact of climate change.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_News_reports\"><\/span><strong>4. News reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">News reports are where B-roll began. And news videos still feature B-roll to this day. B-roll is great for reporting because it breaks up the monotony of viewing a reporter reading from an autocue, and also helps to add authority to the story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example from <a href=\"https:\/\/www.youtube.com\/channel\/UCwiTOchWeKjrJZw7S1H__1g\">Food Insider<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Skittles Are Made\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IQGIJHGwy5c?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll is so integrated into our news reports, that we almost <em>expect<\/em> to see it. This video uses mostly B-roll and does so in a really engaging way, with some shots even appearing to move in time with the upbeat soundtrack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_MoviesTV\"><\/span><strong>5. Movies\/TV&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, B-roll is also widely used in film and television. This can be to establish tone. For example, if it\u2019s a character\u2019s first day of school and they\u2019re nervous then B-roll scenes of the corridors and classrooms could be used to emphasise this feeling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll is also used to fix continuity errors. For example, if an A-roll shot you were planning on using has a crew member in it, you can switch it out for a B-roll shot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another use of B-roll in film and TV is to establish the setting. Think of the regular cutaways of New York City in F.R.I.E.N.D.S:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Morning&#039;s Here! | Friends\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VX58xk-4XAw?start=58&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B-roll is one of those subjects that seems uninteresting on the surface, but once you dive in it can be quite fascinating!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next time you\u2019re watching something, see if you can spot how many times B-roll is used &#8211; probably more than you\u2019d think!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common, everyday use cases for B-roll is testimonial videos. Every business needs at least one great testimonial video to help win trust, boost credibility, and &#8211; most importantly &#8211; convert customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our <a href=\"https:\/\/wyzowl.com\/testimonial-video-production\/\">video testimonial service page<\/a> to find out more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B-roll is secondary footage shot to supplement your primary footage. It&#8217;s usually spliced together with A-roll for greater impact. Here&#8217;s how to use it properly<\/p>\n","protected":false},"author":5,"featured_media":285046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[111],"class_list":["post-285045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-uc-testimonial-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/03\/B-roll-ultimate-guide.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=285045"}],"version-history":[{"count":2,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285045\/revisions"}],"predecessor-version":[{"id":300686,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285045\/revisions\/300686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/285046"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=285045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=285045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=285045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}