{"id":285059,"date":"2023-12-01T09:38:29","date_gmt":"2023-12-01T09:38:29","guid":{"rendered":"https:\/\/wyzowl.com\/?p=285059"},"modified":"2026-01-19T11:10:49","modified_gmt":"2026-01-19T11:10:49","slug":"real-estate-video-marketing","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/real-estate-video-marketing\/","title":{"rendered":"Real Estate Video Marketing in 2026 &#8211; Complete Guide"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Video marketing is <em>made <\/em>for the real estate business: the two go together like bricks and mortar!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate marketing videos &#8211; whether it&#8217;s listing videos, client testimonial videos, real estate video tours or educational videos on platforms like YouTube &#8211; are increasingly becoming &#8216;must-haves&#8217; rather than optional luxuries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And yet the data suggests that there&#8217;s still a massive opportunity. Consider this data, via <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.splento.com\/blog\/marketing\/the-impact-of-video-content-on-property-sales\/#:~:text=Today%2C%2073%25%20of%20homeowners%20say,they%20are%20looking%20at%20online.\">Splento<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>73%<\/strong> of homeowners say they would be more likely to list with a real estate agent who uses video.<\/li>\n\n\n\n<li><strong>58% <\/strong>of buyers want and EXPECT to see video of a home they&#8217;re looking at online.<\/li>\n\n\n\n<li>And yet &#8211; only <strong>9%<\/strong> of agents currently create listing videos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So it&#8217;s pretty simple: if you&#8217;re a real estate brand looking for an advantage and a way to get ahead, <a href=\"https:\/\/wyzowl.com\/real-estate-videos\/\">high quality real estate videos<\/a> could be the way to go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real_estate_video_top_tips\"><\/span>Real estate video top tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Keep it short<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a great rule for <em>any <\/em>marketing video. <a href=\"https:\/\/wyzowl.com\/first-5-seconds-of-video\/\">Customer attention spans<\/a> are always shrinking, so it\u2019s vital to get your most important information across straight away.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re struggling to condense your message down, think about the 3 most important points you want to get across and focus on those.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of your video should be to increase awareness and encourage people to get in touch, so you don\u2019t need to tell them everything right away.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All you need to do is spark their curiosity enough that they reach out to you for a conversation. From there, you can get stuck into your longer sales pitch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Tell a story<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a real estate agent, you\u2019re probably used to telling stories. After all, people need to be able to picture themselves in the homes you\u2019re selling &#8211; and a great story can help them visualise themselves in a new space, and help you close deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same applies with your videos. The reason TV shows about real-estate are so popular and long-running is because they weave a narrative into the buying and selling process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this too, to reach more viewers and create more memorable marketing materials that appeal to your ideal customers and encourage them to take action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Invest in quality where possible<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.statista.com\/statistics\/259477\/hours-of-video-uploaded-to-youtube-every-minute\/\">Statista<\/a>, <strong>hundreds of hours of video are uploaded to YouTube every minute<\/strong>. That\u2019s a lot of noise you need to cut through in order to be heard.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuring your video is high-quality and of a professional standard will give you a fighting chance of being seen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means clear, well-framed shots, slick editing, and excellent lighting. When people watch your videos you want them to focus on your message, not the boom microphone that crept into shot or the poor audio quality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/live-action-video\/\">Hiring a professional<\/a> will help to take some of the pressure off you and may also be more cost-effective, seeing as a videographer will provide all of their own expert gear.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Stand out with animation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/animated-video\/\">Animation has a multitude of benefits<\/a> when it comes to real estate video marketing. For starters, it\u2019s a great way to market your brand if you\u2019re not confident being on camera yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can also help you to build a strong brand image. You can use the same characters, colours, and design style across all of your animated videos to create an instantly recognisable brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a real estate video we created for <a href=\"https:\/\/knightsestateagents.ltd\/\">Knights Estate Agency<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Knights Estate Agency\" src=\"https:\/\/player.vimeo.com\/video\/1043703751?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This colourful, engaging video features illustrated versions of the company directors and a whole cast of characters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <a href=\"https:\/\/wyzowl.com\/live-action-video-production\/\">a practical point of view, an animated video can be much more cost-effective than a live action video<\/a>. You don\u2019t have to pay actors, hire venues, or worry about expensive equipment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_types_of_real_estate_videos\"><\/span><strong>Different types of real estate videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong><strong>Property listing video\/virtual tour<\/strong><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We\u2019ve got all the starry eyes for 89 McGill Street.\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/6gdqfNkqnok?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Many real estate agencies consider virtual listings to be the future of the industry. They\u2019re easy to shoot, great for the environment and can allow you to reach more potential buyers, faster.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may sound cynical but they really put the agent in control of the narrative around a property. The video above is a superb example of this &#8211; not just a tour, but a guided tour, with personality and a real story about the surrounding area as well as the property itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throw in the fact that we&#8217;re seeing growth in tech like 360 degree video tours and the use of drones to create spectacular, stunning videos&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5 Essential Drone Shots for Real Estate Drone Videos\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dnW3qjsoJ4w?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Guided 360 Virtual Real Estate Video Tour | Real Estate Marketing on Social Media\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HvLWniBQA2o?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Testimonials<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Video Testimonial | April Dean Real Estate Agent\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/KUIJZ3rWQNY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Testimonials are a great way to <a href=\"https:\/\/wyzowl.com\/testimonial-video-production\/\">build credibility with your target audience<\/a>, something that\u2019s very important in the real estate industry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they don\u2019t need to be too flashy! The testimonial video above is simple and straight-forward, allowing different customers to talk about their experiences in a natural way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our <a href=\"https:\/\/wyzowl.com\/testimonials-statistics\/\">video testimonials survey<\/a>, we found that <strong>79% of people have watched a testimonial video<\/strong> and <strong>37% believe they\u2019re more authentic than a business\u2019 own pitch<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Social media<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rently - Vacation Rentals\" src=\"https:\/\/player.vimeo.com\/video\/1043703935?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When trying to attract customers online, it\u2019s important to consider where people spend most of their time on the internet: <strong>social media<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Short and fun <a href=\"https:\/\/wyzowl.com\/social-media-videos\/\">videos perform well on social media<\/a> because they\u2019re engaging and shareable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Educational video content<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that most people (63%) would <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">prefer to learn by watching a short video<\/a>? This compares to 12% who would rather read a text-based article, website, or post, and just 5% who would prefer a sales call.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate &#8211; whether buying, selling, or renting &#8211; can be a tricky business for newcomers. Educational content can help your customers to make better decisions, and can also increase their trust in you. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take these &#8216;jargon busting&#8217; videos from Zoopla for example&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <iframe loading=\"lazy\" title=\"Property jargon buster from Zoopla: Interest-only mortgage\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hG66O5IOMeo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Property jargon buster from Zoopla: Covenant\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/r2M53nFI65Q?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Property jargon buster from Zoopla: Under offer\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/eC3A6bDYPkI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Explainer video<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RentID - Landlord\" src=\"https:\/\/player.vimeo.com\/video\/1043703906?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate can have a lot of different rules, depending on where you live, what you specialise in, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For customers, this can be confusing. An <a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">explainer video is a great way<\/a> to alleviate this confusion in a fun and engaging way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We created this video for <a href=\"https:\/\/rentid.co.uk\/\">RentID<\/a>, a digital assistant app, to help them explain their services to landlords.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/pricing\/\">If you would like us to create a video like this for you, click here.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Real estate <strong>agent video<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stephanie McCarthy | Agent Profile Video\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/1l_sUwhcKbk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Danny Baron | Real Estate Agent Profile | Cincinnati, Ohio | Realtor\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/O888YPcTijg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why should a customer choose you?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the question that an agent profile video can answer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These examples are great in so many ways. Not only are they professionally shot, they humanise the real estate agents and show their level of care for customers and their happiness &#8211; triggering an emotional response in viewers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are tons of real estate agents out there and competition is fierce, an agent profile video like these examples can help people make the decision to work with you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Benefits_of_real_estate_video_marketing\"><\/span><strong>5 Benefits of real estate video marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. People <\/strong><strong><em>want<\/em><\/strong><strong> to see more videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to our <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">state of video marketing 2026 survey<\/a>, <strong>84% of people want to see more videos from brands.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When compared with a wall of text, videos are much easier for your ideal customers to engage with &#8211; and they\u2019re more memorable, too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, real estate is an industry that relies heavily on images and visuals &#8211; so the more videos you use, the better!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Build stronger connections<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A video allows your personality to shine through. You can show prospective clients who you are and what you\u2019re all about.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is especially important when it comes to introductions. A video is so much more personal than an email, and &#8211; with incredible cameras in our pockets these days &#8211; probably doesn\u2019t take that much more effort to make.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Increase leads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to a study by <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/video-in-email\/\">Campaign Monitor<\/a>, <strong>including videos in your emails boosts click-through rates by 65%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If that wasn\u2019t enough, <a href=\"http:\/\/propertiesonline.com\/Reports\/BrokerReport.pdf\"><strong>73% of homeowners<\/strong><\/a><strong> say they are more likely to list with a real estate agent who uses video<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a real estate agent, getting leads is half the battle. Both of these stats prove that using video marketing can help make your life a whole lot easier!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Differentiate yourself<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned above, not many real estate agents are currently taking advantage of video marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early adoption could give you a competitive advantage that sets you apart as a leader in your field, which would help you to attract more customers &#8211; both on the buying and selling side.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Increased convenience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video tours of homes can save both you and your buyers time and money. By allowing people to view homes whenever and wherever they want, you omit the hassle of scheduling bookings &#8211; something that can be frustrating and difficult for your busier customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Lisa Alexander of <a href=\"https:\/\/www.rocketmortgage.com\/learn\/evolution-of-home-showings-during-covid-19\">Del-Co Realty<\/a>, <strong><em>\u201cIn today\u2019s digital era, it\u2019s much easier to connect with clients. We used to keep our virtual tours for our luxury homes, but we\u2019ve found it adds to the home buying experience for our clients. We feel as though this will become the new normal.\u201d<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_make_your_own_real_estate_video\"><\/span><strong>How to make your own real estate video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Create a plan<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve never made a professional video before it can seem like a daunting task. So the first thing you need to do is create a plan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decide what type of video you want to make, for example an agent profile video or a virtual house tour, and then map out the steps required to achieve this.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no right or wrong way to create a plan &#8211; it all depends on what works best for you. Your plan can be as simple as a list of shots that you need to take, or it can be more detailed &#8211; such as a written script that includes a storyline.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more videos you create, the easier it will be to understand what you need from your plan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But when you\u2019re just starting out, the more planning you get done, the easier it will be to create your video.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Use the correct tools<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, make a list of all of the tools you will need. For example, a good camera, lighting, possibly a microphone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll also need to consider the tools required for post-production, such as editing software and <a href=\"https:\/\/wyzowl.com\/best-royalty-free-music-sites\/\">a royalty-free website<\/a> to find your music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Don\u2019t forget about the finer details<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When shooting your video, you don\u2019t want to keep retaking shots. To prevent this, make sure you consider the finer details <em>before<\/em> you hit record.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have a look through the viewfinder and study your frame. Make sure everything is in its place and looks perfect.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re going to be in the video, take a look at yourself, too! Consider what you\u2019re wearing and how you want to present yourself to the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Consult a professional<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We know that this is a lot to unpack. The real estate agents on <em>Selling Sunset<\/em> probably have whole departments dedicated to their outfits, another department focused on the lighting, and another concentrated solely on set design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you have to do it all by yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, actually you don\u2019t.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You already have enough on your plate, and becoming a part-time videographer might just be a step too far.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\">Consider hiring a professional<\/a> to take care of the video-marketing arm of your business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Quick_tips_for_the_best_real_estate_video_marketing_strategy\"><\/span><strong>5 Quick tips for the best real estate video marketing strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Make sure your videos are polished<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This means perfect shots, slick editing, and a great soundtrack. Think about everything that appears inside the frame and dress up your video the same way you\u2019d dress up an open house.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Promote your videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t expect people to stumble across your videos on their own. Promote them in as many different places as you can, such as your social media pages and your email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Hook people from the start<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine that every single viewer is going to turn the video off after 5 seconds. If you only had 5 seconds, what would you say to grab their attention?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Include a call to action<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your video is no good if it doesn\u2019t tell viewers what to do next. Be sure to end with a clear direction and details on how people can get in touch with you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Pay attention to the metadata<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata is the information that tells search engines (like Google) about your video, so that they know who to show it to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metadata refers to things like your video\u2019s title and the description, so be sure to use keywords in these places.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a great guide that can help: <a href=\"https:\/\/wyzowl.com\/video-seo\/\">Video SEO: The ultimate guide.&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real_estate_agents_feeling_inspired\"><\/span><strong>Real estate agents: feeling inspired?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to the <a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2020-generational-trends-report-03-05-2020.pdf\">Home Buyers and Sellers Generational Report<\/a>, <strong>millennials currently make up the largest share of home buyers, at 38%<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to switch up your marketing strategy in order to appeal to each new generation of buyers &#8211; and currently it looks like video is on top!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to find out more about <a href=\"https:\/\/wyzowl.com\/real-estate-video-production\/\">how to get started with real estate video<\/a>, we\u2019re always happy to help! Creating videos might just be the best decision your real estate agency ever makes!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making the smart decision to invest in video marketing now could give you the edge you need to beat out the competition and sell more properties in 2024.<\/p>\n","protected":false},"author":4,"featured_media":285060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[56],"class_list":["post-285059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/04\/real-estate-video-marketing.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=285059"}],"version-history":[{"count":3,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285059\/revisions"}],"predecessor-version":[{"id":300753,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285059\/revisions\/300753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/285060"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=285059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=285059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=285059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}