{"id":285681,"date":"2023-11-22T12:06:36","date_gmt":"2023-11-22T12:06:36","guid":{"rendered":"https:\/\/wyzowl.com\/?p=285681"},"modified":"2024-02-22T11:41:57","modified_gmt":"2024-02-22T11:41:57","slug":"what-to-post-on-instagram","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/what-to-post-on-instagram\/","title":{"rendered":"What to Post on Instagram: 28 Ideas for B2B Brands"},"content":{"rendered":"
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Last updated on 22nd November 2023<\/em><\/p>\n\n\n\n

For all its many benefits and advocates, Instagram remains a mystery to many businesses.<\/p>\n\n\n\n

Particularly B2B. <\/p>\n\n\n\n

How can you reconcile the traditional norms of B2B marketing – straight-laced, professional, formal – with a platform that\u2019s monopolised by influencers, foodie-filters and wanderlust?<\/p>\n\n\n\n

How does that translate into businesses selling products, services and software to other businesses? <\/p>\n\n\n\n

In this post we\u2019ll lay out 28 ideas to inspire you – different types of content you can post to get more mileage out of your Instagram presence.<\/p>\n\n\n\n

<\/span>1. Data, data, data!<\/strong><\/span><\/h2>\n\n\n\n

We all know how important numbers are – and they can be a great advantage on Instagram, too.<\/p>\n\n\n\n

Not only does original data constitute interesting, original, shareable <\/em>content: it can help build the case and demonstrate how sorely your product or service is needed. (In short, it\u2019s a good way to sell <\/em>without actually selling.<\/em>)<\/p>\n\n\n\n

It\u2019s incredibly easy to build surveys and generate original data using SurveyMonkey<\/a> and then share your findings with the world.<\/p>\n\n\n\n

This is what we do each year through our State of Video Marketing <\/a>survey. Promoting the stats through images or basic animated graphics<\/a> helps spread the word in a creative, visually appealing way:<\/p>\n\n\n\n

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A post shared by Wyzowl (@wyzowl)<\/a><\/p><\/div><\/blockquote>