{"id":285789,"date":"2023-11-24T16:08:38","date_gmt":"2023-11-24T16:08:38","guid":{"rendered":"https:\/\/wyzowl.com\/?p=285789"},"modified":"2024-02-23T14:18:24","modified_gmt":"2024-02-23T14:18:24","slug":"youtube-content-id","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/youtube-content-id\/","title":{"rendered":"YouTube Content ID: What is it and How Does it Work?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Last updated on 24th November 2023<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content ID is YouTube\u2019s digital fingerprinting system for identifying and managing copyrighted content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developed by parent company Google back in 2007, reportedly to the tune of $100 million and counting, Content ID automatically compares uploaded videos to a database of video and audio files registered by rights holders.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what does this mean for content creators and what are your rights? Read on for our definitive guide to YouTube Content ID.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_YouTube_Content_ID\"><\/span><strong>What is YouTube Content ID?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"YouTube Content ID\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/9g2U12SsRns?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Content ID is Google\u2019s multi-million dollar automated system for protecting content owners from copyright infringements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Believe it or not, Content ID has been around since as far back as 2007. Initially known as \u201cVideo Identification\u201d, Content ID came about in no small part due to several high profile legal cases against YouTube (and others) at the time. Notably a $1 billion lawsuit by Viacom, which was eventually settled in 2014.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Youtube and parent company Google were therefore understandably motivated to develop an automated system that would cross-check the copyright credentials of every single video posted to their platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No small feat! But, guess what? Spoiler alert: they did it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, Content ID lets copyright owners who meet specific criteria take action when content in a YouTube video matches their own. A process known as a \u201cContent ID claim\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Content_ID_Claim\"><\/span><strong>What is a Content ID Claim?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the unfortunate event that you mistakenly (or otherwise) upload a video containing copyrighted content, chances are you\u2019ll quickly receive a Content ID claim.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These automated claims are triggered when an uploaded video matches another \u2013&nbsp;or even part of another \u2013&nbsp;video in YouTube\u2019s Content ID system.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The copyright owner then has two choices: either to block the uploaded video or monetise it for their own gains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a Content ID claim against one of your videos, rest assured you\u2019ll hear about it. First and foremost in an email from YouTube.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you\u2019d like more details about the claims on your videos, simply sign in to YouTube Studio and select \u201cContent\u201d from the left-hand menu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f13a3004b67.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"YouTube Studio\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If a video has a claim on it, it will be labelled \u201cCopyright claim\u201d in the Restrictions column. Hover over it, click \u201cSEE DETAILS\u201d and expand the description for more details.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Will_I_get_in_trouble_if_my_video_has_a_Content_ID_claim\"><\/span><strong>Will I get in trouble if my video has a Content ID claim?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What can you do about Content ID claims? - Copyright on YouTube\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bBXFiaGJlZg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s own advice is \u201cprobably not\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because content owners have several ways to exercise their rights without things getting too serious.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the most part, many content creators will simply allow their content to be used in exchange for monetising the associated video with ads \u2013&nbsp;either before or during (for content longer than eight minutes) playback.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otherwise, they can choose to restrict your video from appearing on certain platforms or block it altogether (either in certain countries and regions or worldwide) so that it can\u2019t be viewed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a content creator, if you\u2019re the recipient of a Content ID claim there are several options available to you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can either do nothing and leave things as they are. You can share revenue with the rights holder if you\u2019re part of the YouTube Partner Programme.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, if you think the claim is wrong, has been misidentified or you hold all the rights to the content in your video, you can dispute it and the copyright holder will have 30 days to respond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_dispute_a_Content_ID_claim\"><\/span><strong>How to dispute a Content ID claim&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Content ID Dispute Process - Copyright on YouTube\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/v65RpZ88bUk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">First things first, before you go down the route of disputing a Content ID claim it\u2019s important to familiarise yourself with the intricacies of fair use and the public domain.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might also want to take legal advice to make sure you\u2019ve covered all bases and have the strongest case possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth mentioning that \u201crepeated or malicious\u201d abuse of the dispute process can result in YouTube imposing penalties against your video or channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still want to dispute the Content ID claim? Okay, here\u2019s how you do it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sign in to YouTube Studio and select \u201cContent\u201d from the left-hand menu. Click on the filter icon and select \u201cCopyright claims\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/01\/img_61f13a30750cb.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"YouTube Studio copyright claims\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, in the \u201cRestrictions column\u201d, hover over \u201cCopyright claim\u201d for your chosen video and click \u201cSEE DETAILS\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll now be taken to a Copyright summary and status page for more information about what&#8217;s been claimed in your video and who claimed it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, under \u201cSELECT ACTION\u201d click \u201cDispute\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rest is up to you\u2026 Good luck!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_perils_of_Content_ID_claims\"><\/span><strong>The perils of Content ID claims<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because the copyright owner holds the upper hand when it comes to a Content ID claim.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Challenging a match can be a long, drawn out process. The rights holder can either choose to release the claim, which will remove whichever automatic penalty was imposed on your video, or uphold the claim. If it\u2019s upheld, you then have the chance to appeal their decision. If they still disagree, they can then issue a takedown order.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the copyright owner submits a copyright takedown request to remove your video, you&#8217;ll get a copyright strike on your YouTube account.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first time you get a copyright strike, you&#8217;ll need to attend Copyright School (we kid you not!) to learn more about copyright and how YouTube enforces it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copyright strikes can affect your ability to monetise and the consequences of getting three copyright strikes are dire. Your account and any associated channels will be terminated and all your videos removed. You\u2019ll also be barred from creating new channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So tread carefully!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oscar Wilde once said, \u201cimitation is the sincerest form of flattery\u201d. Well, not when it infringes copyright rules!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a content creator and have ever found your content reused elsewhere without your permission, you\u2019ll know just how annoying it can be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which is why YouTube created Content ID in the first place; to put more power in the hands of copyright owners to control <em>how<\/em> and <em>where<\/em> their carefully crafted content is used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a content creator, the dawn of Content ID means you have to be more careful than ever about what third-party footage and music you use in your videos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If in doubt, your safest bet is to <a href=\"https:\/\/wyzowl.com\/youtube-video-production\/\">produce your own YouTube videos<\/a> and use royalty-free music tracks. It\u2019s far easier to post an original video composition than to feature someone else\u2019s work and then try to dispute a Content ID claim.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation, not imitation, is the name of the game!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve enjoyed this blog and would like more tips about how to craft the perfect YouTube video (that won\u2019t land you with a Content ID claim!), check out our blogs about <a href=\"https:\/\/wyzowl.com\/how-to-make-a-youtube-video\/\">How To Make A YouTube Video<\/a> and <a href=\"https:\/\/wyzowl.com\/youtube-video-ideas\/\">21 YouTube Video Ideas for Businesses<\/a>. Also, don&#8217;t forget to optimise your channel &#8211; ensure your <a href=\"https:\/\/wyzowl.com\/youtube-banner-size\/\">YouTube banner dimensions<\/a> are correct!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a content creator, Content ID means you have to be more careful than ever about what you use in your YouTube videos. Here&#8217;s everything you should know.<\/p>\n","protected":false},"author":4,"featured_media":285790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98,101],"tags":[66],"class_list":["post-285789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","category-attract-popular","tag-uc-social-media-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/09\/YouTube-Content-ID.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=285789"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/285789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/285790"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=285789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=285789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=285789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}