{"id":290557,"date":"2023-10-31T18:23:00","date_gmt":"2023-10-31T18:23:00","guid":{"rendered":"https:\/\/wyzowl.com\/?p=290557"},"modified":"2026-01-21T10:28:54","modified_gmt":"2026-01-21T10:28:54","slug":"types-of-video","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/types-of-video\/","title":{"rendered":"12 Types of Video and How to Use Them"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">Are you tired of producing the same old boring video content? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to spice up your online video marketing strategy and captivate your audience&#8217;s attention? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look no further! In this article, we&#8217;ll introduce you to 12 video styles that are sure to leave a lasting impression on your viewers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From animation all the way through to live action, and everything in between, we&#8217;ve got you covered. Get ready to discover how each type of video can be used to effectively communicate your message, engage your audience, and ultimately boost your brand&#8217;s success. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So sit back, grab some popcorn, and let&#8217;s dive into the exciting world of video content creation!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Types_of_Video\"><\/span>12 Types of Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Animation\"><\/span><strong>1. Animation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you hear the word \u2018animation\u2019, your first thought might be a children\u2019s cartoon. But animation is so much broader than that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are just a few examples of the <a href=\"https:\/\/wyzowl.com\/explainer-video-examples\/\">different types of animated videos<\/a> out there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a 2D animation:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bitpegs\" src=\"https:\/\/player.vimeo.com\/video\/1043441848?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a 3D animation:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cadbury Dairy Milk - Aliens - Canada (40 secs)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZNRSHr3b4uA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And here\u2019s a more traditional \u2018frame-by-frame\u2019 animation:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aquafresh toothpaste (family - animated) 1980s\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/luVtgX4S3y4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To create an animation, you first need to create all of the graphics that will appear in your video. Most teams will lay these out in a <a href=\"https:\/\/wyzowl.com\/what-is-a-storyboard\/\">storyboard<\/a> that breaks the video down scene by scene.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of its major benefits, because <a href=\"https:\/\/wyzowl.com\/animated-video\/\">animation gives you complete creative control<\/a> over your video projects. There are no actors to manage. No sets to dress. In fact, the topic of your video doesn\u2019t even need to be <em>tangible<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Walt Disney once famously said, \u201c<em>Animation can create whatever the mind of man can conceive.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use animation<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to this ability to \u201ccreate whatever you can conceive\u201d, animation is the perfect video style for explaining difficult or complicated concepts in an easy and digestible way &#8211; meaning it goes beyond marketing and into the realm of <a href=\"https:\/\/wyzowl.com\/educational-video-production\/\">educational videos<\/a> and <a href=\"https:\/\/wyzowl.com\/training-video-production\/\">training videos<\/a>, as well.<br><br>So if you\u2019re having trouble explaining something about your product or service to your customers, then a simple animation could help clear things up and <a href=\"https:\/\/wyzowl.com\/customer-service-videos\/\">reduce the amount of customer service calls<\/a> you receive.&nbsp;<br><br>On a lighter note, animated videos are great for injecting a bit of fun into your marketing! Let\u2019s take our minds back to the first thing we said about animation &#8211; it gives connotations of children\u2019s cartoons.&nbsp;Thanks to that sense of fun, <a href=\"https:\/\/wyzowl.com\/promotional-video-production\/\">animation is a great choice for promotional videos<\/a>.<br><br>You can use this playfulness to your advantage to attract attention online and encourage people to share your videos to increase your exposure even more.&nbsp;<br><br>With animation, videos are completely under your control: you can use whatever colours, styles and characters you want, and that makes animation a great fit for <a href=\"https:\/\/wyzowl.com\/video-ad-production\/\">advertising videos<\/a>.<\/p>\n\n\n<div class=\"lazyblock-article-ZyGnTg wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2018\/05\/7-Things-You-Can-Do-With-An-Animated-Explainer-Video.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"7-Things-You-Can-Do-With-An-Animated-Explainer-Video\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">7 Things You Can Do With an Animated Explainer Video<\/a><\/div>\n    <div style=\"color:#666666;\">We discuss some unexpected ways you can use an animated explainer video &#8211; and the reasons why you should!<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Stop_motion\"><\/span><strong>2. Stop motion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stop motion is actually just another form of animation. It still requires you to create all of the visual elements for your video, but stop motion must be created frame by frame and can\u2019t be captured digitally (<em>like most animations are these days<\/em>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most popular examples of stop motion animation is the Wallace &amp; Gromit series of short films:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wallace &amp; Gromit Best Bits ? | 15+ MIN Compilation #WallaceandGromit\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/41BX9zn_qZo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each element seen on screen has been created by a team behind the scenes. Every time anything moves on screen the camera has to be stopped, and the items and\/or characters re-positioned for the next scene.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a painstaking process and definitely a labour of love by those who choose to create stop motion videos.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use stop motion<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While we\u2019ve mentioned that stop motion is mostly known for films like Wallace and Gromit, it can absolutely be used to market your business, and has been used by many brands to great success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an amazing example from Honda:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Honda &quot;Paper&quot; by PES | Emmy Nominated Commercial\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/vpyeQeTDGFA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"lazyblock-our-insight-Z2fJep6 wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Stop motion video productions are eye catching and different. They get people talking. This makes them great for increasing brand awareness and boosting your presence online.\u00a0\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mixed_media\"><\/span><strong>3. Mixed media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mixed media videos are exactly what they sound like &#8211; videos that utilise more than one form of media. This could be an <a href=\"https:\/\/wyzowl.com\/animated-video\/\">animated video<\/a> with some stock photography thrown in, or a live action video with some screencasts in the mix (for example).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a trend we\u2019re noticing becoming increasingly popular with our clients. Here\u2019s a video we made for Paymentshield:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Paymentshield - Adviser Hub\" src=\"https:\/\/player.vimeo.com\/video\/1044330203?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is a great style to choose if you want a little bit of everything in your video. If you love animation but also want to show your software in your video, you can!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use mixed media<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With mixed media you can include actors for a personal touch, utilise animation to explain concepts and ideas, and showcase real screenshots of your software to help manage customer expectations. The possibilities are endless here.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s another great mixed media video that blends live action, animation, and screencasts in a natural and professional way:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Noom?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/uwBlO_cYXG4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can use mixed media as in the example above, to showcase your platform or software while adding a little bit more energy to your video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, if you opt for stock footage instead of hiring actors then this can be a more inexpensive way to make a great video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Screen_recorded_video\"><\/span><strong>4. Screen<\/strong> recorded video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A screencast (also known as a <a href=\"https:\/\/wyzowl.com\/demo-video\/\">screen recorded demo<\/a>) is a video that shows a direct recording of your website, software, or app.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we made for Archilogic:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Archilogic - Workplace Solutions\" src=\"https:\/\/player.vimeo.com\/video\/1044334227?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"lazyblock-our-insight-Z2JYjS wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  A screencast video is a great tool for showing off your product in action, so you can highlight all of the amazing benefits to potential customers and build realistic expectations.\u00a0\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Plus, because you\u2019re recording directly from your product, all you really need to add is a snappy soundtrack and a voiceover. This makes screencast videos one of the most cost-effective video types to make.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use screen<\/strong> recorded video<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Screencasts can be used in a number of ways, both pre and post-sale. Pre-sale, screencast videos can be great for demonstrations. This allows you to highlight all of the amazing benefits of your product in order to win over customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your product is an app, you can also post your video to the App Store to <a href=\"https:\/\/wyzowl.com\/increase-downloads-app-demo\/\">increase downloads<\/a>.&nbsp;And they can also help <a href=\"https:\/\/wyzowl.com\/customer-onboarding-video-production\/\">educate your users<\/a> &#8211; with tutorial videos to help introduce various features and tools within an app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post-sale, screencast videos make great tutorials and allow you to show customers exactly how to get the most out of your product.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Animated_demo\"><\/span><strong>5. Animated demo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to screencast videos are animated demos. Animated demos help you to <a href=\"https:\/\/wyzowl.com\/software-demos\/\">show off software<\/a> in a dynamic and eye-catching way, so you can give viewers a representation of your platform or app without showing them the real thing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we created for Bublup:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Organize Online Research with Bublup\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/aquR4GVv0mI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An animated demo is a great way to jazz up your software with interesting transitions and visuals that highlight the features.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use animated demos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/fantastic-animated-demos\/\">Animated demos are perfect<\/a> for showcasing your platform or app while giving you the freedom to make updates and UI changes in the future that won\u2019t impact your marketing or out-date your videos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, animated demos are also a good use case for platforms or software that is confidential. For example, if you\u2019re <a href=\"https:\/\/wyzowl.com\/financial-services-video-production\/\">marketing a banking app<\/a> then you may prefer to opt for an animated, pared back representation of the software over populating a real account with dummy data.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-expert-tip-Z1suiwG wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Both animated demos and screencasts have their benefits, but typically animated demos are better for pre-sale marketing (to drum up attention) and screencasts are better post-sale (for showing new users exactly how to use your software).\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Live_action\"><\/span><strong>6. Live action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Live action video is a form of cinematography that uses videography instead of animation. That means real people, real sets, real props. It\u2019s one of the most common forms of marketing video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Live action video is a great way to personalise your brand. You can put a face to the name and this helps to build credibility, win trust, and show the world that behind your company there are real people with passion and expertise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, it can be quite challenging to choose just <em>who<\/em> exactly will be the face of your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re comfortable on camera and have the right equipment, you <em>yourself <\/em>can be the face of your brand online by speaking directly to camera, or creating interview videos. This is an inexpensive way to produce engaging video content that keeps your brand relevant. Here\u2019s an example from our very own MD here at Wyzowl:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lessons From Writing 3,000+ Video Scripts \u270f\ufe0f\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/sUdNFlnui3w?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use live action<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Live action video can be used in a number of ways. You can <a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">create an explainer video<\/a> to help new customers understand your product and show off your brand personality. A perfect example of a video that does this is the very well-known Dollar Shave Club ad:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can also <a href=\"https:\/\/wyzowl.com\/live-action-video-production\/\">use live action video to boost trust<\/a> in your brand, product, or service by <a href=\"https:\/\/wyzowl.com\/testimonial-video\/\">creating testimonials<\/a> that interview your past customers about their experience. Here\u2019s an example of one of our testimonials:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Configit\" src=\"https:\/\/player.vimeo.com\/video\/1043382576?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Live_stream\"><\/span><strong>7. Live stream<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Live streaming is still relatively new in comparison to some of the other types of video on this list. It\u2019s basically the process of <a href=\"https:\/\/wyzowl.com\/facebook-live-marketing\/\">streaming live to your audience<\/a> via a social networking platform like YouTube and Facebook.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more and more video content being uploaded online every second, live streaming offers an opportunity to stand out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can create hype among your audience and capture their attention in real time. Here\u2019s an example from Income School:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The 3 Biggest Opportunities for Bloggers in 2022\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HuuqcAeOZ8w?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The great thing about live streams is that you can save them to your channel or page after they\u2019ve ended, so if anyone misses them in real time then they can catch up later.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use live streams<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">On YouTube it\u2019s pretty <a href=\"https:\/\/wyzowl.com\/how-to-livestream-on-youtube\/\">easy to start a live stream<\/a>. All you have to do is login, click the camera\/plus icon at the top-right of the page, and select \u201cGo Live\u201d from the dropdown:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/05\/img_627a53734cdda.png?w=1080&#038;quality=80&#038;ssl=1\" alt=\"YouTube live stream\" style=\"width:223px;height:auto\"\/><\/figure>\n\n\n<div class=\"lazyblock-expert-tip-1KVejH wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  You\u2019ll want to create a rough plan of what you\u2019re going to talk about first. Live streaming is a great way to share exciting announcements with your audience and it\u2019s also an awesome way to interact with people too.\u00a0<br><br>Many live stream platforms have a live comments thread so viewers can send in their questions and observations, and you can answer them in real time.\u00a0So make sure to keep an eye on the chat!\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Interactive\"><\/span><strong>8. Interactive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Interactive videos put your viewers in control of their own viewing experience. Instead of just hitting play and watching a video passively, viewers are invited to interact! They can make decisions, answer questions, and even make purchases directly from your video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example from Lifesaver:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.life-saver.org.uk\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2023\/10\/image-4-1.png?resize=1024%2C552&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-295780\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/10\/image-4-1.png 1024w, https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/10\/image-4-1-980x528.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/10\/image-4-1-480x259.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Due to their interactivity, these types of videos automatically <a href=\"https:\/\/wyzowl.com\/increase-user-engagement\/\">increase user engagement<\/a> and time on page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to that, you can also use interactivity to gather important data based on the options your customers click on.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use interactive videos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/best-interactive-videos\/\">Interactive videos are fun<\/a> and a really easy way to wow your customers. But on the more practical side of things, you can <a href=\"https:\/\/wyzowl.com\/ways-to-use-interactive-video\/\">use interactive videos<\/a> to target more than one audience at a time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, let\u2019s say your company is a <a href=\"https:\/\/wyzowl.com\/real-estate-videos\/\">real estate<\/a> agency. With an interactive video you can take people interested in selling along one path and people interested in buying along another path.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you can target both audiences with one video<em> without <\/em>asking people to sit through a portion of content that isn\u2019t relevant to them!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about the benefits of interactive video check out our <a href=\"https:\/\/wyzowl.com\/interactive-video-production\/\">interactive video production company<\/a> page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_360\"><\/span><strong>9. 360<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">360 degree videos are just that &#8211; videos that allow you to see 360 degrees around. They work best with a virtual reality headset on (as all you need to do is turn your head) but they also work fine on any other device. Users can simply drag the screen in the direction they want to see.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Key Technology VERYX 360 Experience\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/DlY-jWtM1kk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"lazyblock-our-insight-Z2uMNxg wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  This futuristic-looking video gives viewers the ability to get inside a product and see it from every angle, which can be great for boosting trust and increasing sales.\u00a0\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use 360 videos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned above, 360 is a great use case for product videos. Seeing a product from every angle can give potential customers the peace of mind they need to make a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use 360 videos to show people around, which makes them a perfect type of video for the hospitality industry.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_VR\"><\/span><strong>10. VR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VR stands for virtual reality. And, like 360 videos, it\u2019s still a relatively new space for marketers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can make it a daunting type of video to use but it can also give you the opportunity to do something really exciting that differentiates you from your competition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example from Boursin (it works better if you\u2019re wearing a virtual reality headset):&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Boursin\u00ae Sensorium 360 Virtual Reality Experience #BoursinSensorium\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XRik3h5M-qU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">VR is getting more and more popular all the time, especially as devices become more affordable for the everyday person.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By starting to make VR videos now you can get a jump on the competition and really impress your customers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use VR<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual reality is an amazing tool for transporting viewers to another place. So it\u2019s important to think about that when it comes to making your VR content.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-expert-tip-Z2a8csI wp-block-lazyblock-expert-tip\"><div style=\"color:rgba(239,71,111,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-stars\" style=\"margin-right:5px\"><\/i>Expert Tip\n<\/div>\n<div style=\"background:rgba(239,71,111,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  VR is great for things like virtual tours, <a href=\"https:\/\/wyzowl.com\/travel-video-production\/\">travel videos<\/a>, and also in-depth how-to videos. It\u2019s all about thinking of how virtual reality can best apply to your business.\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Whiteboard\"><\/span><strong>11. Whiteboard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whiteboard videos typically show the hand of an off-screen illustrator as they physically draw graphics that match a voiceover. The best way to understand it is to watch one:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Whiteboard Animation \/ Insurance Video\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/1HcWhJy7mBU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This simple execution of using a whiteboard, some markers, a voiceover and <a href=\"https:\/\/wyzowl.com\/best-video-editing-apps\/\">video editing tools<\/a>, makes whiteboard videos a low-cost option for brands that don\u2019t have a huge marketing budget.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, while this style of video was wildly popular a few years ago, that popularity is tapering off more recently.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use whiteboard videos<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The process of graphics appearing in real-time alongside a voiceover makes whiteboard videos useful for explaining concepts and ideas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, while these videos can make great learning tools, we wouldn\u2019t really recommend them for any other use cases.<\/p>\n\n\n<div class=\"lazyblock-our-insight-ZR8uyr wp-block-lazyblock-our-insight\"><div style=\"color:rgba(25,154,170,1); font-size:16px; font-weight:bold; padding-left:20px;\">\n  <i class=\"fa-solid fa-lightbulb\" style=\"margin-right:5px\"><\/i>Our Insight\n<\/div>\n<div style=\"background:rgba(25,154,170,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Whiteboard videos were really popular in the early 2010s, but our view is that they&#8217;re a little pass\u00e9 now &#8211; it&#8217;s a video type that hasn&#8217;t really aged all that well. If you need to explain something and have a really small budget, whiteboard videos are better than nothing. But we recommend other types of animation to really make an impact on your audience. \n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Videographic\"><\/span><strong>12. Videographic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/wyzowl.com\/videographic-production\/\">videographic<\/a> is a video that visualises data, facts, and figures in a dynamic and interesting way. They\u2019re usually sans-voiceover, instead using <a href=\"https:\/\/wyzowl.com\/kinetic-typography\/\">kinetic text<\/a> and a catchy soundtrack to tell the story &#8211; in fact, this style is often used to create music videos based on lyrics. Here\u2019s a videographic we made to announce our rebrand:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wyzowl Brand Update Video\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/e_SRqW6k7PI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Videographics blend facts and figures with interesting graphics and animation to create an engaging and memorable experience for viewers.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to use videographics<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Data can be pretty boring in report form and with <a href=\"https:\/\/wyzowl.com\/sovm-results-2022\/\">63% of people preferring to learn by watching a short video<\/a> (as opposed to only 12% who would rather read text), videographics are kind of a no-brainer if you have data to share.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of sharing, videographics are great for social media. This is because they\u2019re typically short, voiceover-less, and make it easy to digest information.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are so many different types of video out there. It all depends on what you like and what you want to achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re interested in getting started with your own video, check our our video production services &#8211; there are plenty of great <a href=\"https:\/\/wyzowl.com\">examples on our website<\/a>. We create videos for all kinds of use cases, from <a href=\"https:\/\/wyzowl.com\/corporate-video-production\/\">corporate animated videos<\/a> to <a href=\"https:\/\/wyzowl.com\/social-media-videos\/\">social media ads<\/a>, so we\u2019re sure you\u2019ll find one to fit your needs!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here, we identify 12 different types of video and demonstrate (with examples) how you can use them to market your brand, product, or service.<\/p>\n","protected":false},"author":5,"featured_media":290558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98],"tags":[56],"class_list":["post-290557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/05\/types-of-video.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/290557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=290557"}],"version-history":[{"count":3,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/290557\/revisions"}],"predecessor-version":[{"id":300802,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/290557\/revisions\/300802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/290558"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=290557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=290557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=290557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}