{"id":291440,"date":"2022-08-16T11:44:07","date_gmt":"2022-08-16T10:44:07","guid":{"rendered":"https:\/\/wyzowl.com\/?p=291440"},"modified":"2026-01-19T09:56:11","modified_gmt":"2026-01-19T09:56:11","slug":"how-to-video","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/how-to-video\/","title":{"rendered":"How to Make a How-To Video (Plus 19 Amazing Examples)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">In this article we\u2019re going to tell you everything you need to know about how-to videos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videos are the perfect vehicle for how-to content for many reasons. For starters, people <em>prefer<\/em> to learn by watching videos. According to our <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Video Marketing Statistics 2026<\/a>, <strong>most people (63%) would prefer to watch a short video to learn about a product or service<\/strong> (as opposed to reading, viewing an infographic or taking a sales call).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, speaking of calls, <strong>57% of marketers say that video has helped them reduce support calls.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, whether you want to make how-to content that reduces your customer queries, teaches people more about your brand, or you just want to make them for fun, read on to find out more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_how-to_video_A_definition\"><\/span><strong>What is a how-to video? (A definition)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A how-to video is a video that teaches viewers how to do something. The spectrum for how-to videos can be broad; everything from \u2018how to tie a knot\u2019 to \u2018how to do a backflip\u2019. How-to videos are usually to-the-point and informative in tone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we created for Service Credit Union:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Service Credit Union - How to Sign Up\" src=\"https:\/\/player.vimeo.com\/video\/1044334951?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_how-to_videos_are_so_popular\"><\/span><strong>Why how-to videos are so popular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Think about what you search for online. Even better, go to your search history and take a look. Chances are, you recently searched for <em>how <\/em>to do something.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And <em>that <\/em>should answer the question of why how-to videos are so popular &#8211; because we\u2019re all looking for how-to content, all the time!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anecdotal evidence aside, even Google is reporting this fact. According to <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/how-to-content\/\">Google<\/a>, <strong>how-to videos earn the most attention of ANY content category on YouTube<\/strong>, even more than music clips and gaming.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/self-learning-youtube-content-trends\/\"><strong>86% of people<\/strong><\/a><strong> say they regularly return to YouTube to learn something new<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how-to videos are so popular because people like to consume this type of content. Video, specifically, is more engaging than other how-to content because it\u2019s visually interesting and allows people to digest information in the shortest amount of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another interesting thing to know about how-to videos is that people don\u2019t just seek them out to learn. Consumers also seek out how-to content to make informed shopping decisions. According to <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/beauty-product-shopping-behavior\/\">another study by Google<\/a> (<em>they\u2019re really into this topic!<\/em>), <strong>45% of beauty shoppers have watched a how-to video for inspiration before purchasing a product<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_how-to_video_in_5_steps\"><\/span><strong>How to create a how-to video in 5 steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Decide_on_your_topic\"><\/span><strong>1. Decide on your topic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing you need to do is decide what your how-to video will be about. A great place to start is speaking to your customer service team and asking what their most common query is. If there\u2019s a common question that your customers keep asking then this will be a great topic for a how-to video (and can help to <a href=\"https:\/\/wyzowl.com\/customer-service-videos\/\">reduce the workload of your customer service team<\/a>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also make how-to videos for the brand awareness stage of your marketing efforts &#8211; for people who aren\u2019t yet customers. Perhaps there\u2019s a clear barrier to purchase at the moment, or you need to show potential customers how your product or service works to get them interested.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever direction you choose to go in, make sure you stick to it. How-to videos should be clear and direct. You don\u2019t want to try to do too much at once.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have multiple topics you want to cover, that\u2019s great, but you\u2019d be better off making several shorter, more focused videos than one long video that covers everything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Choose_the_best_video_type\"><\/span><strong>2. Choose the best video type<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After deciding on your topic you need to choose the best video type for your how-to content. This might be an easy decision. For example, if you want to <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">show people how your software platform works<\/a> then a demo video is the clear choice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to speak directly to your audience then you might record yourself speaking to camera. You could also create a live action video that uses actors who represent your ideal audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another potential direction to go in is animation. <a href=\"https:\/\/wyzowl.com\/\">Animation is ideal<\/a> if you want a cost-effective way to show big ideas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The perfect example of a brand that does this well is <a href=\"https:\/\/www.youtube.com\/c\/inanutshell\">Kurzgesagt<\/a>. While they don\u2019t create how-to videos per se, their whole gig is creating educational content, and they use animation to do so in an entertaining way:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How The Immune System ACTUALLY Works \u2013 IMMUNE\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/lXfEK8G8CUI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_script\"><\/span><strong>3. Write a script<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So, you\u2019ve chosen a topic and you\u2019ve chosen a video style &#8211; now you can actually start creating your how-to video!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing you\u2019ll need to do is write a script. The scriptwriting process can take longer than you may initially realise because it\u2019s important to get all of the information down that you need to cover, and then edit that so you can deliver the information in a clear and concise way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d suggest starting by listing all of your key points and then expanding on those, as required. It\u2019s also a great idea to read your script aloud (<em>preferably to another person, if you can find a willing participant!<\/em>) a couple of times before you start recording.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve created an article that we think will really help you out here: <a href=\"https:\/\/wyzowl.com\/how-to-write-a-video-script\/\">How to Write a Video Script (Template Included)<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_or_shoot_your_video\"><\/span><strong>4. Make or shoot your video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Script perfected, it\u2019s time to move onto the practical side. Making your video will differ depending on the type of video you\u2019ve opted for. For example, <a href=\"https:\/\/wyzowl.com\/live-action-video-production\/\">if you want to make a live action video<\/a> then you\u2019ll need to get the right equipment: camera, lighting, microphone, and so on.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve decided to create an animated video then you\u2019ll need to transform your script into a <a href=\"https:\/\/wyzowl.com\/what-is-a-storyboard\/\">storyboard<\/a>, order a voiceover, and then hire an animator to bring it all to life.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, of course, <a href=\"https:\/\/wyzowl.com\/product-demo-video-production\/\">if you\u2019re making a demo video<\/a> then you\u2019ll need to screen-record your software (preferably using a demo account that includes dummy data that allows your product to shine).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still struggling to decide which format will be best for your how-to video, take a look at this article: <a href=\"https:\/\/wyzowl.com\/types-of-video\/\">12 Types of Video and How to Use Them<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Publish_your_video\"><\/span><strong>5. Publish your video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The last thing you need to do is post your video online. But, of course, your hard work shouldn\u2019t stop there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After putting so much effort into creating your video you need to make sure it gets seen by as many people as possible!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simple ways to do this are: sending your video out to your email list, promoting it on social media, and making sure you have an <a href=\"https:\/\/wyzowl.com\/youtube-thumbnail-size\/\">engaging thumbnail<\/a> and <a href=\"https:\/\/wyzowl.com\/video-seo\/\">SEO-optimised video description<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also use your <a href=\"https:\/\/wyzowl.com\/best-video-hosting-sites\/\">video hosting platform<\/a> to track the performance of your video. This will help you understand how to improve any future videos to ensure engagement is always as high as it possibly can be!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Amazing_how-to_videos\"><\/span><strong>19 Amazing how-to videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Matt_Byrom\"><\/span><strong>1. Matt Byrom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Find ANYONE\u2019S Email Address! Free &amp; Fast!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/sVxQyXnSPyk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Immediately, this video grabs attention with an intriguing title and thumbnail. And, most importantly, when you press play this video delivers, <em>fast<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a little over 3 minutes viewers are taken through 5 simple steps to find email addresses. What\u2019s more, each step has a well-branded title screen making the video easy to digest in short bursts or skip through.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another great detail about this how-to video is that Matt doesn\u2019t just tell you how to find email addresses, he <em>shows<\/em> you with screen-recorded sections that are easy to follow.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Likezoid\"><\/span><strong>2. Likezoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Likezoid - Getting Started\" src=\"https:\/\/player.vimeo.com\/video\/1043713835?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When we were tasked with creating this how-to video for Likezoid, we knew it needed to have a fun soundtrack, bright colours, and an upbeat voiceover to appeal to the brand\u2019s ideal audience: young social media users.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also knew it needed to be short to capture the short attention span of such users, so we utilised split screens and eye-catching transitions to keep this video engaging and easy to follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_For_Us_Foodies\"><\/span><strong>3. For Us Foodies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Use Chopsticks - In About A Minute ?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/xFRzzSF_6gk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the time of writing, this video has over 12 million views and after watching it it\u2019s easy to see why.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bird\u2019s eye view angle makes it easy for viewers to follow along, as do the slow and clear instructions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The presenter also repeats certain instructions and tells viewers what <em>not<\/em> to do, so that in just around a minute people know exactly how to use chopsticks.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_CitySprint\"><\/span><strong>4. CitySprint<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CitySprint - Packaging\" src=\"https:\/\/player.vimeo.com\/video\/1043692601?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video starts by instantly setting up the problem that the viewer has and then takes them through simple steps to solve it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use of a 3-way split screen allows CitySprint to show three different scenarios (and appeal to different types of viewers) and the video quickly and efficiently takes us through the full story, showing the positive outcome at the end. Simple and effective!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Grammarly\"><\/span><strong>5. Grammarly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Edit Essays Faster | Grammarly\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/xmmfWcR65kI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This Grammarly video does a great job of not only showing viewers how to use their platform but also connecting with them in a relatable way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The actor is someone that ideal customers should recognise themselves in &#8211; a young student. And the dialogue is conversational and calls out relatable issues, like getting \u201caffect\u201d and \u201ceffect\u201d mixed up &#8211; we\u2019ve all been there!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to that, their call-to-action features prominently on screen throughout, reminding viewers to \u201ctry for free today\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_ghd\"><\/span><strong>6. ghd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Create Hollywood Waves | ghd Hairstyle How-To\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dWd9tWtOWug?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hair products are one of the best use cases for how-to videos because there are so many different ways to use them and it can be complicated for beginners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tutorial from ghd forgoes a voiceover and even limits text on screen instructions, instead opting for close up shots and an unimposing soundtrack so that viewers can watch the video and follow along carefully.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Charisma_on_Command\"><\/span><strong>7. Charisma on Command<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Secrets From Psychology That Make People Respect You\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/KmOAznOQX-g?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes a topic needs a little bit more time dedicated to it in order to explain it fully, which is why over 10 minutes for this video that teaches viewers how to be more confident seems reasonable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, it\u2019s more than reasonable, it\u2019s engaging. The video uses comparisons to the popular fictional character Don Draper to effectively get across points and better explain how to be confident in any situation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Britbox\"><\/span><strong>8. Britbox<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Britbox\" src=\"https:\/\/player.vimeo.com\/video\/1044330083?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We created this animated demo video for Britbox to help users who were struggling to redeem their gift subscription. The demographic for viewers was older people with limited technical know-how, as such the video takes its time to explain each step thoroughly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The great thing about <a href=\"https:\/\/wyzowl.com\/demo-video\/\">animated demos<\/a> like this is that we can recreate platforms so that they aren\u2019t an exact replica of the real thing &#8211; this increases the longevity of the videos as they don\u2019t become redundant after UI updates.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Lifehacker\"><\/span><strong>9. Lifehacker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Enjoy Running More | 5 Ways to Trick Your Brain\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0ncZ37Kt61I?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video cuts between stock footage and a friendly presenter to keep viewers engaged. The video also includes time stamps so that people can skip to the section of the video that most interests them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video alone is a nice quick and easy way to get tips on how to enjoy running more, but the comments section has even more tips!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s always worth checking out the comments section of how-to videos as you might find a useful nugget of information from someone who has watched the video previously.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cleanbrands\"><\/span><strong>10. Cleanbrands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cleanbrands - Installation &amp; Warranty\" src=\"https:\/\/player.vimeo.com\/video\/1043692624?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This short and sweet how-to video for Cleanbrands starts with a clear message explaining to viewers that there will be 5 easy steps to follow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video then shows characters going through these steps, making it simple for viewers to follow along at home.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, because this is an animated video, Cleanbrands are able to show a lot of different scenarios, such as spillages and pet dander, <em>without <\/em>actually ruining any of their mattresses!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Chewy\"><\/span><strong>11. Chewy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Teach Your Dog to Roll Over | Chewy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IdIQiuWK78M?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRoll over\u201d is a classic dog trick, but it\u2019s hard to believe you can learn how to teach it in just 2 minutes! Still, that\u2019s exactly what this video from Chewy does.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This how-to video is set up almost like a professional TV show. There\u2019s a well-dressed set, a presenter who introduces themselves, and some comedy to grab attention straight away.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When getting into the actual how-to portion of the video, Chewy does an awesome job by actually showing a real dog following along to the steps outlined. This makes it easy to follow and encouraging for viewers who want to give this trick a try!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_IKEA\"><\/span><strong>12. IKEA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ENHET Frame Assembly\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Ic-YmvIi9oE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This IKEA video is very similar to the ghd video above in that there\u2019s no talking, just a simple soundtrack and one person slowly and deliberately going through the motions of assembling a frame.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These creative choices really emphasise to viewers just how quick and easy it is to assemble this frame.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Harrow_Council\"><\/span><strong>13. Harrow Council<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Harrow Council - Food Waste in Flats (30 Second Cut)\" src=\"https:\/\/player.vimeo.com\/video\/1043696796?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s yet another how-to video without a voiceover. It makes sense when you consider that <strong>83% of people now watch videos with the sound off<\/strong>, with that increasing to <a href=\"https:\/\/www.nexttv.com\/news\/mobile-videos-often-watched-without-audio-study-finds\">92% when it comes to mobile viewers<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The on-screen instructions do a perfect job of explaining how to use food waste bins, and this text is accompanied by icons that make it even easier to understand what can and can\u2019t be put in these bins.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Ali_Abdaal\"><\/span><strong>14. Ali Abdaal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Start a YouTube Channel - Beginner\u2019s Guide to YouTube\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/XpopyNZKYKw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While short and snappy videos work well for most use cases, sometimes you want a video that goes more in depth &#8211; like this one from Ali Abdaal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting a YouTube channel is a big commitment and this video really gives each step the attention it deserves, going through absolutely everything you\u2019ll need from topics for your first video to how to eventually think about monetising your channel.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video also has useful timestamps that make it instantly seem less daunting for those people who don\u2019t feel as though they have time to sit through a 30 minute video.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_YogBela\"><\/span><strong>15. YogBela<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to do Crow Pose in 3 steps | For Beginners | Yogbela\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/F4S96QNCPHk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Crow pose is one of those yoga poses that beginner yogis aspire towards, so this video by YogBela is instantly attractive with the title promising to teach viewers how to master the pose in 3 steps.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The wide shot is perfect for showing viewers exactly what to do and the written on-screen instructions also emphasise each step to be taken.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another nice touch about this video is that the presenter goes through the motions a couple of times so viewers can really be sure of how to do the pose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Jamie_Oliver\"><\/span><strong>16. Jamie Oliver<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Make Perfect Pizza | Gennaro Contaldo\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/1-SJGQ2HLp8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Recipes and food-related content are the perfect candidates for how-to videos. And, while \u2018how to make perfect pizza\u2019 is no doubt a popular topic, it\u2019s the enthusiastic and eccentric presenter that makes this video amazing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video really is a masterclass in how showing your brand\u2019s personality can really elevate your content. The presenter\u2019s enthusiasm for pizza is infectious and each step is explained in a clear way that\u2019s easy to follow.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Gillian_Perkins\"><\/span><strong>17. Gillian Perkins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Write a Business Plan - Entrepreneurship 101\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZEMbKzy7FD8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video is quite similar to Ali Abdaal\u2019s in that it takes quite a huge topic and tackles it systematically and thoroughly, without worrying about how long the video is going to be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, although this video is on the long side it doesn\u2019t really feel that way because there\u2019s a lot of cuts between stock footage, <a href=\"https:\/\/wyzowl.com\/b-roll\/\">b-roll<\/a>, and direct-to-camera shots.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video also begins with an interesting narrative that also highlights the presenter\u2019s qualifications for making this video.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Log_Me_In\"><\/span><strong>18. Log Me In<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Log Me In - Slack - App install\" src=\"https:\/\/player.vimeo.com\/video\/1044330136?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How-to videos are perfect for showing potential and existing customers how to use software products. And, in addition to being super useful for customers, they also have the potential to reduce the amount of queries customer service reps have to deal with &#8211; because they give customers a way to solve problems themselves.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Log Me In video is a classic example. And, when we created this animated demo for Log Me In, we made sure to create pared back representations of their software screens to increase the longevity of their video.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_TechInsider\"><\/span><strong>19. TechInsider<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Tame A Horse In Minecraft\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/prRqZys6oRs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video is classic how-to content. It takes a simple question and answers it in the most effective way possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The voiceover is slow and direct, and the on-screen action walks viewers through exactly what they need to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an added bonus, this video (<em>like some others on our list<\/em>) also includes time stamps so viewers can skip to the section they\u2019re most interested in if they\u2019re really pressed for time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Top_how-to_video_tips\"><\/span><strong>3 Top how-to video tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Last but certainly not least, let\u2019s take a look at 3 top tips for making the best how-to videos!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Make sure it\u2019s visually interesting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a bit of a no brainer &#8211; for<em> any <\/em>video content! But when you\u2019re teaching people how to do something it can be very easy to get bogged down in the instructions, so don\u2019t forget that you need to make your video visually interesting too.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ways to do this, as seen in the examples above, are to cut between different types of shots like B-roll, stock footage, screen-recorded sections, and animated sequences.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Shorter is better<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Human attention spans are shrinking all the time, with some <a href=\"https:\/\/wyzowl.com\/human-attention-span\">research now suggesting<\/a> that humans have shorter attention spans than goldfish!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason for this is that people are busy and there are <em>lots<\/em> of distractions online. So don\u2019t beat around the bush and make sure your video is as short as it can be. This is especially important for how-to videos as usually viewers are ready to do the thing they\u2019ve searched for and they just want to get on with it as quickly as possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Use text for on-screen instructions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most people are watching videos with the sound off, so you really need to make sure you include on-screen instructions if you want to appeal to the masses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your viewers are watching with the sound on, on-screen text will help to emphasise the most important parts of your message and make it easier for people to learn how to do whatever it is you\u2019re teaching them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, that\u2019s pretty much everything you need to know to make your own how-to video! The possibilities are practically endless with this type of video content, the most important thing to remember is to make sure your video adds value and looks professional.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out this article for more information: <a href=\"https:\/\/wyzowl.com\/video-tips\/\">17 Top Tips for Creating Professional-Looking Videos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to create a useful and engaging how-to video in 5 simple steps, and check out these amazing examples for inspiration.<\/p>\n","protected":false},"author":5,"featured_media":291441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99],"tags":[56],"class_list":["post-291440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2022\/08\/How-to-video.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/291440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=291440"}],"version-history":[{"count":4,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/291440\/revisions"}],"predecessor-version":[{"id":300733,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/291440\/revisions\/300733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/291441"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=291440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=291440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=291440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}