{"id":291732,"date":"2023-12-01T15:42:31","date_gmt":"2023-12-01T15:42:31","guid":{"rendered":"https:\/\/wyzowl.com\/?p=291732"},"modified":"2026-01-14T13:12:43","modified_gmt":"2026-01-14T13:12:43","slug":"pinterest-video","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/pinterest-video\/","title":{"rendered":"Pinterest Video – The Complete Guide for 2026"},"content":{"rendered":"
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Facebook, Instagram, TikTok, X, Threads\u2026<\/p>\n\n\n\n

There are a lot <\/em>of social media networks out there these days. So you can be forgiven for letting Pinterest slip under your radar. <\/p>\n\n\n\n

But with 600 million active users<\/strong> (at time of writing<\/em><\/a>), maybe it\u2019s time you start giving Pinterest your attention – especially<\/em> if you\u2019re into video content because Pinterest users <\/a>watch almost one billion videos every day<\/strong>!\u00a0<\/p>\n\n\n\n

In this article we\u2019re going to cover everything you need to know about Pinterest Video. <\/p>\n\n\n\n

<\/span>What is Pinterest?<\/strong><\/span><\/h2>\n\n\n\n

Pinterest is self-described as a visual discovery engine<\/a>, made for finding ideas and inspiration. <\/p>\n\n\n\n

It\u2019s a social media network that primarily enables image sharing – and now also video sharing – in the form of pinboards. Whenever you see something you like, you \u2018pin\u2019 it to your board.<\/p>\n\n\n\n

The site was founded in 2010, so it\u2019s well established as far as social networks go. And, at the time of writing, it\u2019s worth more than $18 billion<\/a>.\u00a0<\/p>\n\n\n\n

<\/span>Is Pinterest still relevant?<\/strong><\/span><\/h2>\n\n\n\n

So, at over a decade old, is Pinterest really <\/em>still worth your time?<\/p>\n\n\n\n

Well, it\u2019s true that in terms of global active users<\/a> it\u2019s being beaten by more popular social networks like Facebook, Instagram, and TikTok. However Pinterest still outranks many other sites in terms of popularity, including Reddit and Twitter.<\/p>\n\n\n\n

Plus, Pinterest tends to have a more \u2018positive feel\u2019 than other social networks. Facebook has seen a drop off in users recently due to privacy concerns, and a lot of the people that stopped using the site said<\/a> they felt \u201cFacebook was having a negative rather than a positive effect on their psychological wellbeing<\/em>.\u201d Meanwhile, a 2020 report<\/a> found that 50% of UK users refer to Pinterest as an \u201conline oasis\u201d<\/strong>. <\/p>\n\n\n\n

With all that in mind, it\u2019s safe to say Pinterest is still relevant and may even become more<\/em> relevant in the future as the landscape of social media shifts. <\/p>\n\n\n\n

<\/span>Why use Pinterest? <\/strong><\/span><\/h2>\n\n\n\n

As we\u2019ve already established, Pinterest is still a popular and relevant platform. But one of the best things about Pinterest if you\u2019re a video marketer is that it\u2019s a visual-first platform. It\u2019s one more place to promote your video<\/a> so you can increase engagement and ROI. <\/p>\n\n\n\n

Not only that, Pinterest offers great visibility when it comes to video content. Videos autoplay in the Explore section while users are scrolling, and this movement can be really eye-catching and great for exposure.  <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

The mobile app offers even more visibility with a scrollable banner of videos at the top of the search results page: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

And even a watch tab (that seems to emulate the full screen autoplay style of Instagram Reels and YouTube Shorts) dedicated to video pins: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

What\u2019s more, Pinterest rewards video creators for this engagement. If a user saves your video to their board then this tells the algorithm that your content is relevant, giving it a boost and ensuring even more people see it!<\/p>\n\n\n\n

<\/span>How to post a video to Pinterest<\/strong><\/span><\/h2>\n\n\n\n

You can post videos to Pinterest in a couple of different ways. If you\u2019ve already posted your video to a hosting platform, like YouTube or Vimeo, then all you need to do is click \u201cshare\u201d and then hit the Pinterest logo: <\/p>\n\n\n\n

\"share<\/figure>\n\n\n\n

Or you can use the Pinterest Chrome extension to pin anything on the web. After installing the extension just go to the site that\u2019s hosting the video you want to share, and click the Pinterest icon: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

Another way to share a video on Pinterest is by creating an Idea Pin. From you profile, tap the plus button and then select Idea Pin: <\/p>\n\n\n\n

\"Idea<\/figure>\n\n\n\n

From there you can record a 60 second video: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

And then edit the video<\/a> to add text, stickers, and even a soundtrack. If you\u2019ve used Instagram Reels or TikTok, you\u2019ll notice it\u2019s very similar: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

So those are 3 ways you can share video content to Pinterest. However, if you want to improve your reach and gain insights into the success of your video content on the platform, then you\u2019re probably going to want to get a business account. <\/p>\n\n\n\n

<\/span>How to create a Pinterest business account<\/strong><\/span><\/h2>\n\n\n\n

Creating a Pinterest business account allows you to promote your videos and start building your brand presence on the platform. <\/p>\n\n\n\n

It\u2019s easy (and free) to sign up. All you need to do is visit the Pinterest Ads Manager<\/a> and click \u201ccreate business account\u201d: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

From there, you\u2019ll be entered into a sign up flow where you can add more information about your business: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

After signing up you have 3 options for what to do next: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

Click \u201ccreate ad\u201d if you want to post a promoted video to Pinterest. And from there it\u2019s pretty easy to upload your video: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

Don\u2019t forget to optimise your title, description, and thumbnail! Video adverts<\/a> appear on the Explore page with a small \u201cpromoted by\u201d tag below: <\/p>\n\n\n\n

\"Pinterest<\/figure>\n\n\n\n

We could go into more detail, but this video about Pinterest Premiere does an excellent job of telling you everything you need to know in just 60 seconds: <\/p>\n\n\n\n

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