{"id":294334,"date":"2023-04-27T16:02:32","date_gmt":"2023-04-27T15:02:32","guid":{"rendered":"https:\/\/wyzowl.com\/?p=294334"},"modified":"2026-01-20T09:36:42","modified_gmt":"2026-01-20T09:36:42","slug":"emotional-marketing","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/emotional-marketing\/","title":{"rendered":"24 Best Emotional Marketing Video Examples"},"content":{"rendered":"
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Every day, you\u2019re exposed to a countless number of ads. And you probably forget most of them. But there are some ads out there that you just never forget. <\/p>\n\n\n\n

If you bring to mind one of those ads now, it\u2019s highly likely that the brand used emotional marketing to give the content a lasting impression.  <\/p>\n\n\n\n

Emotional marketing works. According to Harvard Business School professor Gerald Zaltman\u2019s book, How Customers Think: Essential Insights into the Mind of the Market<\/a>, an overwhelming 95% of all purchase decision making takes place in the subconscious mind<\/strong>. <\/p>\n\n\n\n

And how can marketers reach such a place?<\/p>\n\n\n\n

You guessed it. Emotional marketing. <\/p>\n\n\n\n

So let\u2019s not waste another second and start reviewing 24 of the best emotional marketing videos to see what we can learn!\u00a0\u00a0<\/p>\n\n\n\n

<\/span>What is emotional marketing?<\/strong><\/span><\/h2>\n\n\n
\n Emotional marketing refers to marketing content that uses emotion to appeal to customers and prospects in a way that creates an emotional response that hopefully triggers a desired behaviour or action, for example an increase in customer loyalty or increase in sales.\u00a0\u00a0\u00a0\n<\/div><\/div>\n\n\n

Initially, when we think of \u2018emotional marketing\u2019 it can be easy to come to the conclusion that it\u2019s all soppy, tug-on-your-heartstrings stuff. And some of it is. But there\u2019s a whole range of human emotions that you can use to connect with your customers. <\/p>\n\n\n\n

Yes, you can make them cry. But you can also make them laugh. Make them feel inspired. Make them feel empowered. The list goes on. <\/p>\n\n\n\n

Video is the perfect use case for emotional marketing because viewers can get lost in your video content. And it\u2019s worth mentioning that people prefer video marketing too!<\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 84% of people say they want to see more online videos from brands<\/strong>.\n
\n Source: <\/strong>Video Marketing Statistics 2026<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

<\/span>24 best emotional marketing examples\u00a0<\/strong><\/span><\/h2>\n\n\n\n

<\/span>1. Toyota<\/strong><\/span><\/h3>\n\n\n\n
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