{"id":294754,"date":"2023-06-23T17:00:45","date_gmt":"2023-06-23T16:00:45","guid":{"rendered":"https:\/\/wyzowl.com\/?p=294754"},"modified":"2024-05-28T16:58:11","modified_gmt":"2024-05-28T15:58:11","slug":"short-form-video","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/short-form-video\/","title":{"rendered":"How to Make Short Form Videos That People LOVE"},"content":{"rendered":"
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Last updated on 28th May 2024<\/em><\/em><\/p>\n\n\n\n

In this article we\u2019re going to take a look at short form video, including the best platforms for sharing short form video content and some examples and ideas to help you with your video marketing strategy.<\/p>\n\n\n\n

Short form video content is extremely popular right now. This is proven by the rapid growth of apps like TikTok<\/a>, which was the first ever non-Facebook app to reach 3 billion downloads<\/strong> (it reached 4 billion<\/strong> in Q4 of 2022), and the changing nature of sites like YouTube, which used to prefer long-form content but now frequently pushes a short form video format out to users through YouTube Shorts.<\/p>\n\n\n\n

With that in mind, let\u2019s take a look at short form video content in more detail and consider ways that short form video can help you market your brand in 2024. <\/p>\n\n\n\n

<\/span>What is short form video content?<\/strong><\/span><\/h2>\n\n\n\n

Short form video content refers to any type of video that is under 60 seconds. Short form videos are usually a lot shorter than this and also tend to be recorded in a portrait rather than landscape aspect ratio, to better match the platforms on which they are popular (social media apps). <\/p>\n\n\n\n

There are many ways you can leverage short form video for your business. You could show one feature of your software, introduce a member of staff, show users how to sign up to your platform, give a mini tutorial of your product, share behind-the-scenes at your company\u2026the list goes on. <\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/CsEGjgjAml7<\/a>\n<\/div><\/figure>\n\n\n\n

The most popular short form videos tend to be funny, relatable, and relevant. This is what\u2019s going to gain attention, shares, and likes on fast-moving social media apps, like TikTok and Instagram.  <\/p>\n\n\n\n

<\/span>5 Benefits of short form video<\/strong><\/span><\/h2>\n\n\n\n

1. Short form video is more cost effective<\/strong><\/h3>\n\n\n\n

One of the biggest benefits of making a short form video is that they cost less than longer videos! This is because there\u2019s less resources required to make them, and you can get just as much mileage out of short form video content than you can from long form video content. <\/p>\n\n\n\n

In fact, in most cases, you can probably make short form videos yourself just using your phone and some simple editing software<\/a> (apps like TikTok and Instagram even give you the ability to edit videos directly within the platform). <\/p>\n\n\n\n

2. Easy to repurpose<\/strong><\/h3>\n\n\n\n

Short form videos are really easy to repurpose, allowing you to use them across multiple apps. <\/p>\n\n\n\n

Because they\u2019re so short, it\u2019s also easy to repurpose your videos as paid ads. A lot of platforms have length restrictions when it comes to ads, but when making short form videos you don\u2019t have to worry about this! <\/p>\n\n\n\n

3. People love them<\/strong><\/h3>\n\n\n\n

This one is kind of a no brainer. People enjoy short form videos. In fact, they don\u2019t just enjoy them, they prefer <\/em>them. Short form video content is even beating out TV with some audiences. According to a report by Ofcom<\/a>, 16-24 year olds spend an average of 53 minutes a day watching TV, but 57 minutes a day on TikTok<\/strong>. <\/p>\n\n\n\n

And this is just<\/em> TikTok, not to mention other short form videos on apps like Instagram and YouTube. <\/p>\n\n\n\n

In addition, a global survey by YouGov America<\/a> found that 69% of people are using a second digital device (i.e. a phone) while watching TV<\/strong>. <\/p>\n\n\n\n

Long story short, TV is out and TikTok is in. <\/p>\n\n\n\n

4. Great for social media<\/strong><\/h3>\n\n\n\n

So far we\u2019ve kind of mentioned short form videos and social media as one and the same, and that\u2019s what they\u2019re becoming. All of the content on TikTok is video, and video now takes up 30% of the time people spend on Instagram<\/a>. <\/p>\n\n\n\n

People are looking for short form videos on social media<\/a>, so by giving them what they want you can increase your visibility and popularity on these platforms.<\/p>\n\n\n\n

5. Better for declining attention spans<\/strong><\/h3>\n\n\n\n

The average human attention span is ever-shrinking<\/a>. Instead of pouring all of your time and effort into a longer video that may not get watched all the way through, it makes more sense to work on multiple shorter videos that are focused on one specific point or feature. <\/p>\n\n\n\n

This is a great way to combat shrinking attention spans and it can make your videos more memorable for viewers.<\/p>\n\n\n\n

<\/span>Best platforms for short form video content<\/strong><\/span><\/h2>\n\n\n\n

TikTok<\/strong><\/h3>\n\n\n\n

TikTok is the current king of short form video platforms<\/a>. It\u2019s a social media app where users can upload, create, and share videos from 3 seconds to 10 minutes in length. <\/p>\n\n\n\n

The app shared the news that they reached 1 billion active global users<\/a> at the end of 2021, and as of January 2023, TikTok was the 6th most popular social media platform in the world<\/a>. <\/p>\n\n\n\n

Here\u2019s the most viewed video on TikTok (with an incredible 2.2 billion views!): <\/p>\n\n\n\n

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@zachking<\/a>

They rejected my application to Hogwarts but I still found a way to be a wizard. ?#illusion<\/a> #magic<\/a> #harrypotter<\/a><\/p> \u266c Zach Kings Magic Broomstick – Zach King<\/a> <\/section> <\/blockquote>