{"id":296089,"date":"2023-12-13T15:53:55","date_gmt":"2023-12-13T15:53:55","guid":{"rendered":"https:\/\/wyzowl.com\/?p=296089"},"modified":"2026-01-19T11:05:15","modified_gmt":"2026-01-19T11:05:15","slug":"video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/video-marketing-strategy\/","title":{"rendered":"The Complete Video Marketing Strategy Guide for 2026"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">So, you\u2019re ready to make video work harder for your brand in 2026? Perfect, this guide has everything you need to plan, create, and launch a strategy that gets real results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And trust us, there\u2019s never been a better time to start&#8230;<\/p>\n\n\n<div class=\"lazyblock-statistic-Z25bgRu wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>93% of marketers continue to value video content as an important part of their marketing strategy<\/strong>.\u00a0\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">While this number is high, it shouldn\u2019t come as a surprise. Video marketing is a valuable tool for any business. <\/p>\n\n\n<div class=\"lazyblock-statistic-Z2liA1D wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>82% of marketers agree that video gives them a good return on investment<\/strong>.\u00a0\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">So, ready to find out more?!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s jump into this complete video marketing strategy guide for 2026.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_video_marketing\"><\/span><strong>What is video marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video marketing is the process of using video to market your brand, product, or service. You can use video at <a href=\"https:\/\/wyzowl.com\/user-journey-map\/\">any stage of the customer journey<\/a>. For example, to raise brand awareness among potential customers, to convince leads to convert, and even to <a href=\"https:\/\/wyzowl.com\/customer-onboarding-video-production\/\">educate your current customers<\/a> on how best to use your products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is extremely versatile and can be used across a variety of channels, from landing pages on your website, to social media, and email marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a marketing video we made recently for one of our clients, <a href=\"https:\/\/pearlcertification.com\/\">Pearl Certification<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pearl Certification\" src=\"https:\/\/player.vimeo.com\/video\/1043702567?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Video content allows you to tell your story through captivating visuals, helping to draw audiences in and amplify your reach as a business. This makes videos one of the greatest tools for achieving your marketing goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_state_of_video_marketing\"><\/span><strong>The state of video marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, let\u2019s look at the facts. First, the financials. The amount businesses spend on a video marketing campaign varies a lot:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"905\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png?resize=1080%2C905&#038;quality=80&#038;ssl=1\" alt=\"Video marketing budget\" class=\"wp-image-300396\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1-980x821.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1-480x402.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1222px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s look at the flipside of that: ROI. We\u2019ve already covered above that a large majority of marketers believe video gives them a good return on investment, but let\u2019s take a look at how that\u2019s measured:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"905\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png?resize=1080%2C905&#038;quality=80&#038;ssl=1\" alt=\"Video success measure\" class=\"wp-image-300401\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1-980x821.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1-480x402.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1222px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are many different ways to gauge video strategy success. Most businesses tend to look at video views and audience engagement as a key indicator of success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, let\u2019s take a look at consumers. Do they even <em>want<\/em> to see videos? The consensus is yes. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"905\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png?resize=1080%2C905&#038;quality=80&#038;ssl=1\" alt=\"Want more video from brands\" class=\"wp-image-300413\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1-980x821.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1-480x402.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1222px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Benefits_of_video_content\"><\/span><strong>7 Benefits of video content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-blank-yellow-Z2e9KkG wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  1. People prefer video (over other content)<br>2. Increase brand awareness<br>3. Increase conversions and sales<br>4. Boost SEO<br>5. Deepen customer understanding\u00a0<br>6. Build trust<br>7. Easiest content to share\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. People prefer video (over other content)<\/strong><\/h3>\n\n\n<div class=\"lazyblock-statistic-1APxtw wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>Most people (63%) would prefer to watch a short video when learning about a product or service<\/strong>. \n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">This compares to 12% who\u2019d rather read a text-based article, website, or post, 7% who\u2019d like to view an infographic, 4% who\u2019d rather download a manual, 4% who\u2019d rather attend a webinar or pitch, and 5% who\u2019d like a sales call or demo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Increase brand awareness<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With more and more people watching and sharing videos, video content has the potential to reach a huge audience &#8211; and this can <a href=\"https:\/\/wyzowl.com\/brand-awareness\/\">increase brand awareness<\/a>, visibility, and recognition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, because videos use audio and visuals, they can be more memorable &#8211; <em>remember <\/em><a href=\"https:\/\/www.youtube.com\/watch?v=IJNR2EpS0jw\"><em>Dumb Ways to Die<\/em><\/a><em>, anyone?<\/em> &#8211; making it easier for people to recall your brand if they ever require services or products that match those mentioned in your videos.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dumb Ways to Die\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IJNR2EpS0jw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Increase conversions and sales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Videos allow you to really showcase your products and services, making it easier for people to hit the \u2018buy\u2019 button and convert into paying customers.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-statistic-Z1BxWRV wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>83% of marketers said that video marketing has helped them increase sales<\/strong>. \n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">And that tracks with consumers too&#8230;<\/p>\n\n\n<div class=\"lazyblock-statistic-Z2qkTIl wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>82% of people have been <em>convinced<\/em> to buy a product or service after watching a video.\u00a0<\/strong>\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Boost SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is great for SEO because it can increase the amount of time a person spends on your web page. <\/p>\n\n\n<div class=\"lazyblock-statistic-17wedU wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  An overwhelming <strong>84% of marketers agree that video has increased dwell time on their website<\/strong>.\u00a0\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">But it\u2019s not all about dwell time, search engines are actively looking for video content now and they tend to favour sites that have videos on them. After all, videos do a great job of giving people the information they need in the fastest way possible &#8211; and that\u2019s exactly what <a href=\"https:\/\/wyzowl.com\/youtube-seo\/\">search engines<\/a> want to do too.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Deepen customer understanding&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your business deals with complex or potential dry topics, video can be an excellent tool for breaking information down in an easy-to-understand but also entertaining way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only that, educational videos that demonstrate how your product or service works will allow customers to get the most out of them, helping to build confidence, trust, and loyalty in your brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Build trust<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of trust, video marketing is one of the best ways to build a connection with your audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can do this in a number of ways. For example, telling your brand story. This can be especially powerful if you feature in the video yourself, or you show other people who work at your business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to sharing the stories of the people within your organisation, sharing the stories of your customers is also <a href=\"https:\/\/wyzowl.com\/gain-customer-trust\/\">a great way to build trust<\/a>. This allows potential customers to find someone to identify with &#8211; someone like them &#8211; and gain information about your business from another source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Easiest content to share<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is so easy to share. If you see a video that makes you laugh, or <a href=\"https:\/\/wyzowl.com\/emotional-marketing\/\">tugs on your heartstrings<\/a>, or simply <a href=\"https:\/\/wyzowl.com\/best-product-demo-videos\/\">showcases a cool new product<\/a>, it\u2019s simple to share that across pretty much every method of communication you use. In some cases, it only takes a couple of taps!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other content, like blog articles, emails, and factsheets, aren\u2019t so easy to share. This is definitely something to consider if you want to increase the reach of your marketing efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Types_of_marketing_videos_with_examples\"><\/span><strong>5 Types of marketing videos (with examples)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-blank-yellow-2hdKrf wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  1. Explainer video<br>2. Demo video<br>3. Testimonial video<br>4. Social media video<br>5. Video ad\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Explainer video<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">Explainer videos<\/a> are perfect for explaining to potential customers what\u2019s so great and unique about your brand, product, or service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we made for <a href=\"https:\/\/www.pettech.com\/\">PetTech<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PetTech\" src=\"https:\/\/player.vimeo.com\/video\/1043385524?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The video goes through current problems that viewers might be facing, before introducing PetTech as the solution and diving into all of the benefits of the product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We call this a <strong>problem-solution-benefits<\/strong> storyline, and it\u2019s a pretty foolproof way of creating an explainer video for your video marketing needs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Demo video<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/product-demo-video-production\/\">Demo videos<\/a> allow you to demonstrate how your software, platform, or app works. This can help you gain more new customers, but also educate current customers so that they get the best out of your product or service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example we made for <a href=\"https:\/\/watch.britbox.co.uk\/\">BritBox<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Britbox\" src=\"https:\/\/player.vimeo.com\/video\/1044330083?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This short video demonstrates a specific function within the platform &#8211; redeeming a gift card. And we created an animated version of the site instead of using real screenshots to give the video more longevity. This is a great idea if your software updates regularly and you don\u2019t want your video content to quickly become out-of-date.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another benefit of videos like this one is that it can help to reduce support queries by giving your customers an easy way to solve simple problems themselves.<\/p>\n\n\n<div class=\"lazyblock-statistic-1iSq0x wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>57% of marketers say video marketing has helped them reduce support queries<\/strong>.\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Testimonial video<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/wyzowl.com\/best-testimonial-video-examples\/\">testimonial video<\/a> is a video that features an existing customer talking about their experience with your brand, product, or service.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a great way to increase conversions with new leads and also to deepen your relationship with existing customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of one of our customer testimonial videos from Configit:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Configit\" src=\"https:\/\/player.vimeo.com\/video\/1043382576?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Testimonials are a crucial component of any strong video content strategy, especially when you consider that <a href=\"https:\/\/wyzowl.com\/testimonials-statistics\/\"><strong>9 out of 10 people<\/strong><\/a><strong> trust what a customer says about a business <em>more<\/em> than what the business says about itself.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Social media video<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media videos are videos made exclusively to share on social media. They\u2019re typically short and shot in either a <a href=\"https:\/\/wyzowl.com\/vertical-video\/\">vertical<\/a> or square format, in accordance with the requirements of most social media platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a social cut we made for <a href=\"https:\/\/myins.co.uk\/\">MyIns<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MyIns - 4\" src=\"https:\/\/player.vimeo.com\/video\/1044296545?dnt=1&amp;app_id=122963\" width=\"563\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video ticks all of the boxes required for social media. It\u2019s super short, engaging, and designed for mobile viewing.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Find out how we can help you with <a href=\"https:\/\/wyzowl.com\/social-media-videos\/\">video production for social media<\/a>!<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Video ad&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video ads are videos that are created for advertising purposes. In other words, these videos are usually targeted to potential customers that fit your audience demographic. <a href=\"https:\/\/wyzowl.com\/best-video-ads\/\">Video ads<\/a> tend to be short and snappy. This is because viewers typically don\u2019t tend to opt in to watch them, so they need to grab attention fast.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a video ad we made for GroupSocial:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GroupSocial\" src=\"https:\/\/player.vimeo.com\/video\/1043713780?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video is less than 60 seconds long and jumps straight in within the first 6 seconds to tell viewers that this is the fastest growing, most trusted influencer network in the world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first few seconds of any <a href=\"https:\/\/wyzowl.com\/video-ads-wow-your-audience\/\">video ad<\/a> are the most crucial because after this time viewers generally have the option to skip.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Stages_of_video_production\"><\/span><strong>5 Stages of video production<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-blank-yellow-1G2E1T wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  1. Briefing<br>2. Scripting<br>3. Pre-production planning<br>4. Production<br>5. Finishing touches\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Briefing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The first step of any video marketing campaign is to gather <a href=\"https:\/\/wyzowl.com\/your-companys-story-30-seconds\/\">all of your most important information<\/a> together in a brief document.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brief should cover things like:&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-5S4cT wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  &#8211; The goal or aim of your video content<br>&#8211; The audience for the video<br>&#8211; Where the video will be used<br>&#8211; The key messages you want to convey<br>&#8211; And any notes on visual style\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">You could include more information in your brief, but these key components should give you enough clear direction and put you in a good place to begin the next stage of production.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Scripting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is to take all of the raw information from your brief and reshape it into an engaging script.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important for your script to be concise, entertaining, and aligned with the tone of voice and messaging that you typically use in your company\u2019s marketing materials.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you think you don\u2019t need a script, <strong>write one anyway<\/strong>. This document will act as a blueprint for your video. It will help you determine the length (which is extremely important in the video marketing world) and understand what visuals you need to create.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s really important that you <a href=\"https:\/\/wyzowl.com\/how-to-write-a-video-script\/\">don\u2019t underestimate the scripting stage<\/a> of the process because a mistake on paper can be quickly and easily edited, but if you get into production and need to fix that same mistake, it could cost you<em> a lot <\/em>of time and money.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Pre-production planning&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yep, <em>more <\/em>planning. Trust us, this will all be totally worth it when it comes to actually <a href=\"https:\/\/wyzowl.com\/animated-video\/\">animating your video<\/a>, or shooting it if you\u2019re <a href=\"https:\/\/wyzowl.com\/live-action-video-production\/\">creating a live action video<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two processes are very different so we should probably split those up here.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Animation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an animated video, the pre-production process involves <a href=\"https:\/\/wyzowl.com\/what-is-a-storyboard\/\">creating a storyboard<\/a> of each scene in your video and, along with this, designing all of the elements and characters that you want to use in your video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also get a voiceover recorded, and possibly start reviewing music that you think would be a good fit for your video content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Live action<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a live action video, pre-production planning involves things like scouting locations, acquiring necessary permits, hiring actors, and creating a shot list and production schedule.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might also want to create a contingency plan for your shoot days that covers what you would do if an actor didn\u2019t show up or if the weather caused a shooting issue, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Production&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where the magic happens! The production stage involves the actual filming of your video. Remember to think about everything inside the frame when shooting your footage and also try to capture additional shots and audio, just in case you need it at a later date.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With live action videos, you could also encapsulate post-production here. This is where you review and edit the raw footage to create your final product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an animated video, the production stage is much simpler. You take the graphics created by the designers in pre-production and animate those along with voiceover and a catchy soundtrack!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Finishing touches&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of soundtracks, the little things really do matter when it comes to your video content. Simple touches like sound effects, interesting background elements, and even making sure your animated characters blink, are all going to elevate your video and make it seem more slick and professional.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_successful_video_marketing_strategy\"><\/span><strong>How to create a successful video marketing strategy&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-blank-yellow-Z2v3Ffx wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  1. Define your goals<br>2. Define your target audience<br>3. Plan your video(s)<br>4. Create!\u00a0<br>5. Distribute your video\u00a0<br>6. Analyse your video metrics\u00a0\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Define your goals<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All successful video marketing strategies begin by defining goals and asking yourself what you want to achieve.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, the goals you have will determine the <a href=\"https:\/\/wyzowl.com\/types-of-video\/\">types of videos<\/a> you want to create. For example, if you want to increase brand awareness then you should probably focus your video marketing strategy around video ads and social media videos. However, if you\u2019re more interested in increasing brand trust and credibility then you\u2019d be better off <a href=\"https:\/\/wyzowl.com\/testimonial-video-production\/\">creating customer testimonial videos<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear goals will help you to define a clear video marketing strategy, and your goals will also come into play later when you want to measure the success of your video marketing campaigns.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Define your target audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After you\u2019ve defined your goals, you need to <a href=\"https:\/\/wyzowl.com\/attract-with-video-book\/\">define your target audience<\/a>. You probably have a good idea of your ideal customer already, but if you want your video strategy to be successful it\u2019s important to <em>really<\/em> know them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to understand their needs, preferences, pain points, interests, and motivations. You even need to understand how they speak, so that you can use similar language in your video content to make your marketing efforts relatable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To gain this information you can conduct surveys using social media or more robust tools like SurveyMonkey. Or you could host focus groups with members of your target audience to gather feedback and insights that can help you build your video content strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Plan your video(s)&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you create your video content, it\u2019s important to create a clear and robust plan. This will allow you to make sure everything remains on track when you\u2019re focusing on video creation, so you can keep costs and delays to a minimum.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To plan your video, figure out the story you want to tell, who you want to target and how you want to get your point across. Once you know all of these things you can begin to work on a script.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developing a compelling script is so important as it allows you to make sure you\u2019ve hit all of the points you need to, and it will give you clear direction when it comes to creating your video(s), which is the next step!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Create your video in line with your requirements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The video creation portion of your video marketing strategy can be so exciting but it\u2019s important to ensure that you stay focused and on track. This means sticking to your original budget and timeline as much as possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important to make sure you have everything you need to make your video content look amazing. This means using the best equipment you can afford, in terms of cameras, lighting, and audio tools.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also work with professionals, like voiceover artists and editors &#8211; you\u2019d be surprised how big of a difference it can make when you source the right equipment and team.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Distribute your video<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After working so long and hard on your video, you need to give it the best chance of being seen by as many people as possible. For this, you need <a href=\"https:\/\/wyzowl.com\/video-distribution\/\">a solid distribution plan<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best tactic here is: the more, the better. Post your video in as many places as possible: emails, your website, all of your social channels, blog posts, YouTube, Vimeo. You should also look into using paid video ads to get your video in front of specific people that match the attributes of your target audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, it\u2019s crucial that you optimise your videos for search engines. You can do this by incorporating relevant keywords in the title and description, and by also tagging your video with appropriate keywords. <\/p>\n\n\n<div class=\"lazyblock-article-ZVNr2p wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/video-seo\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2019\/03\/Video-SEO-The-Ultimate-Guide.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"Video-SEO-Ultimate-Guide\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/video-seo\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">Video SEO: The Ultimate Guide<\/a><\/div>\n    <div style=\"color:#666666;\">Our up-to-date video SEO guide is packed with actionable tips to help marketers drive traffic, boost conversions, and outperform the competition.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Analyse your video metrics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In order to know if your video marketing strategy is working, you need to analyse your video metrics. These metrics include things like views, watch time, shares, click-through rates, and conversions. Anything that can be a key indicator of success for your video content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In doing this, you can start to identify trends in audience behaviour that should give you some solid insights into how you can adjust your video strategy to achieve better results in the future.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your videos perform better than you could\u2019ve ever hoped, there\u2019s always something to learn by <a href=\"https:\/\/wyzowl.com\/youtube-analytics\/\">analysing the metrics<\/a>!&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Zu0uAy wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>This 6 step strategy can &#8211; and should &#8211; be repeated for every video that you make. And, you\u2019ll notice that the more videos you create, the smoother this process becomes.<\/strong>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_does_a_marketing_video_cost\"><\/span><strong>How much does a marketing video cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The short answer to this is that it varies. You can make <a href=\"https:\/\/wyzowl.com\/explainer-videos-worth-the-cost\/\">a marketing video<\/a> for very little if you simply flip your iPhone towards your face and start recording. And while this may sound super basic and unprofessional, it\u2019s not that uncommon.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphone cameras are incredibly powerful and you can choose from tons of <a href=\"https:\/\/wyzowl.com\/best-video-editing-apps\/\">great (free) editing apps<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s an example of a really simple video created by Krispy Kreme:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CuRXnoaIJHF\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"957\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2023\/12\/insta-CuRXnoaIJHF.png?resize=1080%2C957&#038;quality=80&#038;ssl=1\" alt=\"\" class=\"wp-image-300748\" srcset=\"https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/12\/insta-CuRXnoaIJHF-980x868.png 980w, https:\/\/wyzowl.com\/wp-content\/uploads\/2023\/12\/insta-CuRXnoaIJHF-480x425.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1156px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Social media videos like this definitely have a place in any well-rounded video marketing strategy as they&#8217;re quick and easy to make, meaning you can post them regularly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, for the most part, successful video marketing strategies should include professional-grade videos made by industry experts. Here\u2019s another example from the same brand:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Krispy Skremes 2022\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HvwPg7qgvaQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The price for <a href=\"https:\/\/wyzowl.com\/video-ad-production\/\">professional marketing video ads<\/a> like this can range from around $600 to $250,000!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know this because we collected data from almost 250 explainer video companies to find out what the average price of a marketing video was. The answer: $8,457 (on average).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on this, <a href=\"https:\/\/wyzowl.com\/explainer-video-cost\/\">check out our study<\/a>. We also go into detail on things like turnaround times and caveats.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_marketing_distribution\"><\/span><strong>Video marketing distribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Distribution is so vital for your video marketing strategy that it\u2019s worth looking at it in more detail. So, let\u2019s take a look at the different places where you can distribute your videos\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Video sharing platforms<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By this we mean sites like <a href=\"https:\/\/wyzowl.com\/youtube-analytics\/\">YouTube<\/a> and Vimeo. These sites get an enormous amount of traffic every single day, so it definitely can\u2019t hurt to have a presence there. Plus, you can use these platforms as video hosts if you want to embed your video elsewhere, such as on your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Social media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want people to see your videos, then you have to go where people watch videos. After sites like YouTube, that\u2019s social media. Whether it\u2019s <a href=\"https:\/\/wyzowl.com\/how-to-post-a-video-on-instagram\/\">Instagram<\/a>, <a href=\"https:\/\/wyzowl.com\/what-is-tiktok\/\">TikTok<\/a>, <a href=\"https:\/\/wyzowl.com\/facebook-video-ads-best-practices\/\">Facebook<\/a>, or even X (formerly Twitter), social media platforms are ideal for distributing your marketing videos (providing you meet the posting requirements of each platform).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Email&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\">Statista<\/a>, <strong>347 billion emails are sent and received each day<\/strong>. This is 14 billion <em>more <\/em>than last year and it\u2019s projected to climb even further next year. So, <a href=\"https:\/\/wyzowl.com\/video-email-marketing\/\">email marketing<\/a> is still very much relevant and definitely has a place in any successful video marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Blog<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Blogs and video content work hand in hand. For one, embedding videos in a blog post can boost SEO and increase dwell time on your site. Plus, sharing your videos with the readers of your blog is a great way to enhance engagement, boost brand exposure, and potentially drive new conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People will often head to a blog post for information, and videos can be a valuable tool for conveying information in a quick, engaging, and memorable way.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Events<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Videos are also <a href=\"https:\/\/wyzowl.com\/event-marketing\/\">excellent for events<\/a>, whether it\u2019s a trade show, award ceremony or conference. Having a video on show can really generate buzz around your brand and grab the attention of people passing by.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_promote_your_video\"><\/span><strong>How to promote your video<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Distribution is one thing, but you also need to make sure you <a href=\"https:\/\/wyzowl.com\/video-marketing-promotion\/\">promote your video<\/a> as much as possible. This will ensure you get as many viewers as humanly possible, and that\u2019s important to any video strategy. The more viewers you get, the more chances you have of reaching your goals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that said, here are 3 ways you can promote your video:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. SEO optimisation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to make sure your video is optimised for search engines because search engines can\u2019t <em>see <\/em>videos. They use written data &#8211; like keywords &#8211; to determine what results to show people. That\u2019s why it\u2019s so important to get high traffic, low competition, long-tail keywords in your video title and description.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Use hashtags<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hashtags are vital for social media promotion. One of the best ways for someone to find your video on social media organically is if you tag it with relevant hashtags. This could require some research, so take a look on social media and find out what hashtags appeal to your target audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Paid ads&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid ads are a surefire way to get your videos in front of the right people. You get to define the specifics of the audience you want to target, including age, gender, interests, and basically anything else you can think of! Of course, the caveat here is that you typically pay for each view.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_video_strategy_success\"><\/span><strong>Measuring video strategy success<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Possibly one of the most important parts of any great video marketing strategy is determining the success of your videos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video marketing success can be measured in many different ways, and it all depends on what your goals are. Here are some of the most common metrics to look out for:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Video views<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is pretty easy to understand and assess, with most <a href=\"https:\/\/wyzowl.com\/best-video-hosting-sites\/\">video hosting sites<\/a> showing the view count directly below the video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/what-counts-as-a-view-on-youtube-facebook-instagram\/\">Video views<\/a> are a good marker for success if you\u2019re looking to increase brand awareness.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Video shares<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is another simple metric. The number of times your video has been shared is an important thing to keep an eye on if you\u2019re hoping to increase audience engagement and your brand\u2019s reach.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Watch time<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Watch time refers to how far through your video a viewer made it before they clicked away. Scrutinising watch time will help to inform your video marketing decisions in the future. You\u2019ll be able to learn what video length your audience prefers and also spot if anything in particular makes them switch off.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Clicks<\/strong><\/h3>\n\n\n<div class=\"lazyblock-statistic-29NFze wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>52% of video marketers say that leads and clicks are metrics by which they measure the ROI of their video content<\/strong>. \n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Clicks can refer to how many people watched your video to the end and followed the instruction of the call to action (for example, booking a demo or visiting your website to find out more). This is the perfect metric to track if you want to increase conversions and sales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, that was A LOT of information. Hopefully you feel more equipped to take on the weird and wonderful world of video marketing now.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A great next step would be checking out the competition. Watch some videos. See what the top brands are doing. Find out what your competitors are putting out there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve actually curated a huge list of some of the best explainer videos out there to help you get some inspiration. Check it out:<\/p>\n\n\n<div class=\"lazyblock-article-ZQOhie wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/explainer-video-examples\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2024\/05\/20-Awesome-Explainer-Video-Examples.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"Explainer Video Examples\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/explainer-video-examples\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">50+ Awesome Explainer Video Examples<\/a><\/div>\n    <div style=\"color:#666666;\">We take a look at 50+ of the best explainer video examples and analyse why they were so successful.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">You should also check out the 957 best business videos of all time. We categorised these into convenient lists so you can see the type of video thats of interest to you:<\/p>\n\n\n<div class=\"lazyblock-article-Z23rfFE wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/best-business-videos\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/10\/03-957-Best-Business-Videos-Of-All-Time.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"957 Best Business Videos Of All Time\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/best-business-videos\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">957 Best Business Videos Of All Time (Categorised)<\/a><\/div>\n    <div style=\"color:#666666;\">In this article we&#8217;ve gathered 957 of the very best business videos that we&#8217;ve curated over months and years.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">And, we&#8217;ve also created a mammoth list of the best explainer video companies for you to work with:<\/p>\n\n\n<div class=\"lazyblock-article-ZByCKP wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/best-explainer-video-companies\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/10\/02-101-Best-Explainer-Video-Companies-to-Work-With-in-2026.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"101 Best Explainer Video Companies to Work With in 2026\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/best-explainer-video-companies\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">101+ Best Explainer Video Companies 2026<\/a><\/div>\n    <div style=\"color:#666666;\">We put together this refreshed guide to share our picks for the 101+ best explainer video companies to work with in 2026 &#8211; and what makes each one stand out.<\/div>\n  <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking to enter the video marketing world, or level up your video strategy game in 2024, then this is THE guide for you.<\/p>\n","protected":false},"author":5,"featured_media":296090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98],"tags":[56],"class_list":["post-296089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2023\/12\/Video-Marketing-Strategy.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/296089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=296089"}],"version-history":[{"count":10,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/296089\/revisions"}],"predecessor-version":[{"id":300749,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/296089\/revisions\/300749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/296090"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=296089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=296089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=296089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}