{"id":297705,"date":"2024-06-24T17:05:56","date_gmt":"2024-06-24T16:05:56","guid":{"rendered":"https:\/\/wyzowl.com\/?p=297705"},"modified":"2025-12-01T16:51:27","modified_gmt":"2025-12-01T16:51:27","slug":"benefits-of-video-marketing","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/benefits-of-video-marketing\/","title":{"rendered":"16 Benefits of Video Marketing in 2026"},"content":{"rendered":"
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If video isn\u2019t the main focus of your marketing strategy yet then\u2026<\/p>\n\n\n\n

WHAT ARE YOU DOING?! <\/p>\n\n\n\n

Sorry for yelling.  <\/em><\/p>\n\n\n\n

But we\u2019ve been collecting data on the state of video marketing<\/a> since 2015 and the evidence shows that video is becoming more and more of an integral part of any successful marketing strategy. <\/p>\n\n\n\n

The data shows that 91% of businesses are already using video as a marketing tool<\/strong>, so you should have major FOMO. <\/p>\n\n\n\n

And 93% of marketers are planning to maintain or increase their spending on video in 2025 and into 2026<\/strong>.\u00a0<\/p>\n\n\n\n

Why?<\/p>\n\n\n\n

Because of the glorious benefits, of course! <\/p>\n\n\n\n

If you\u2019re considering investing in video marketing this year, take a look at our ultimate list of video marketing benefits for 2026.\u00a0<\/p>\n\n\n\n

<\/span>1. Video gives people what they want<\/strong><\/span><\/h2>\n\n\n\n

There are many different types of marketing materials that you can create to attract new customers and convert leads<\/a>, but video is what people want to see. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n When asked how they\u2019d like to learn about a product or service, most people (44%) said they\u2019d most like to watch a short video. No other material – eBooks (16%), infographics (15%), text-based articles (13%), sales calls (6%) or webinars (5%) – even comes close.\u00a0\n
\n Source: <\/strong>Wyzowl Video Marketing Statistics 2024<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

Video is the preferred content medium for consumers because it offers a visually compelling way to share information. On top of that, videos can help people to easily understand your message and feel more connected to your brand. It\u2019s no wonder then that people want to see even more <\/em>videos from brands\u2026<\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 89% of consumers want to see more videos from brands in 2024.\u00a0\n
\n Source: <\/strong>Wyzowl Video Marketing Statistics 2024<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

<\/span>2. Video has a great ROI<\/strong><\/span><\/h2>\n\n\n\n

The one thing you want from your marketing efforts is a great ROI, right? Well, video can absolutely provide that. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 90% of marketers say video marketing has given them a good ROI.\n
\n Source: <\/strong>Wyzowl Video Marketing Statistics 2024<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

Not only does video have a great ROI<\/a>, it also makes it easy to measure your return on investment. You can quantify ROI through views, engagement, click throughs, bottom line sales and more. <\/p>\n\n\n\n

\"Video<\/figure>\n\n\n\n

Having all these analytics at your fingertips allows you to really dig into what\u2019s working and what\u2019s not, so you can expertly refine your marketing and make improvements with each new campaign. <\/p>\n\n\n\n

<\/span>3. Video increases brand awareness<\/strong><\/span><\/h2>\n\n\n\n

The fact that video is so popular means that when you start creating and posting videos, you can increase your visibility online. <\/p>\n\n\n\n

There are many success stories<\/a> of brands going from completely unknown to viral sensations, all thanks to an amazing video campaign. Dollar Shave Club is one you might\u2019ve heard of and PooPourri is another: <\/p>\n\n\n\n

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