{"id":297733,"date":"2024-06-26T16:53:56","date_gmt":"2024-06-26T15:53:56","guid":{"rendered":"https:\/\/wyzowl.com\/?p=297733"},"modified":"2026-01-12T10:46:44","modified_gmt":"2026-01-12T10:46:44","slug":"capcut-review","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/capcut-review\/","title":{"rendered":"CapCut Review: Pricing, Features, and More!"},"content":{"rendered":"
<\/div>\n

In this article we\u2019re going to review CapCut – taking into consideration pricing, features, and more – to see if it\u2019s a tool that you need for your business.<\/p>\n\n\n\n

Shout it from the rooftops: <\/p>\n\n\n\n

VIDEO IS ALL THAT MATTERS! <\/p>\n\n\n\n

Okay\u2026 a tad hyperbolic. But, truly, if you\u2019re not using video to market your brand<\/a> by now then it\u2019s time to start. Seriously.\u00a0<\/em><\/p>\n\n\n\n

According to our Video Marketing Statistics<\/a>, 85% of people have been convinced to buy a product or service by watching a video<\/strong>. And 80% of people have bought or downloaded an app after watching a video about it.\u00a0<\/strong><\/p>\n\n\n\n

If you\u2019re thinking it\u2019s too late to jump on the video bandwagon, it\u2019s not. 67% of marketers who don\u2019t use video say they plan to start using video in 2026<\/strong>. And you could be one of them.\u00a0<\/p>\n\n\n\n

So, now you know how important video marketing is<\/a>, let\u2019s jump into everything you need to know about the video editing tool CapCut.<\/p>\n\n\n

\n TL;DR\n<\/div>\n
\n CapCut is a free all-in-one video editing software that anyone can use to create and edit videos for personal or business use.\n<\/div><\/div>\n\n
\n
\n Pros:<\/span>\n 1.\u00a0It\u2019s free!\u00a0
2.\u00a0User-friendly interface
3.\u00a0Integrated music library\n <\/div>\n
\n Cons:<\/span>\n 1.\u00a0Watermark
2.\u00a0It\u2019s social media first\n <\/div>\n<\/div><\/div>\n\n
\n <\/i>Our rating\n<\/div>\n
\n
<\/div>\n
\"\"<\/div>\n<\/div><\/div>\n\n\n

<\/span>What is CapCut?<\/strong><\/span><\/h2>\n\n\n\n

CapCut<\/a> is a free all-in-one video editing software that was launched in 2020 and really exploded in popularity around 2022. Just take a look at this Google Trends graph:<\/p>\n\n\n\n

\"capcut<\/figure>\n\n\n\n

Usage of the app is at an all-time high. And, with the popularity of video – particularly short-form video<\/a> – it\u2019s no surprise. <\/p>\n\n\n\n

CapCut is available on both Android and iOS, and was actually developed by the same company behind TikTok<\/a> (ByteDance), which could explain CapCut\u2019s popularity. <\/p>\n\n\n\n

Of course, it\u2019s also popular because it\u2019s free. In addition, it\u2019s easy to use, and includes a range of features for beginners and experts alike. <\/p>\n\n\n\n

<\/span>Who is CapCut for?<\/strong><\/span><\/h2>\n\n\n\n

CapCut is for anyone who wants to create engaging videos<\/a> – from individuals and students all the way through to businesses and social media influencers<\/a>. <\/p>\n\n\n\n

When you first launch the app, you\u2019ll be asked some questions to help personalise your experience: <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n
\"CapCut<\/figure>\n\n\n\n
\"CapCut<\/figure>\n\n\n\n

For the purposes of this article, we selected Small Business Owner > Work on Video Projects > Marketing Video<\/p>\n\n\n\n

But it\u2019s great to know that your choices here will help to make your video editing experience<\/a> more related to your specific requirements. <\/p>\n\n\n\n

It\u2019s also worth noting that it seems like CapCut is very much a social media-first kind of app – meaning this is best for creating and editing videos for social media.<\/p>\n\n\n\n

<\/span>CapCut\u2019s features<\/strong><\/span><\/h2>\n\n\n\n

CapCut has lots of little features that can really enhance your video editing experience. If we were to go through all of them here this article would be waaaay <\/em>too long, so we thought we\u2019d highlight 3 of our favourite features! <\/p>\n\n\n\n

1. Ready-made templates<\/strong><\/h3>\n\n\n\n

The first thing the app presents you with, after the personalisation questions, are ready-made templates that fit your requirements. This is amazing for those who either don\u2019t have the video editing skills to make something from scratch or simply don\u2019t have the time! According to our Video Marketing Statistics 2024<\/a>, lack of time is the #1 barrier to video marketing adoption.<\/strong> <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

You can easily swipe across the top of the screen to switch industries and make the templates even more suited to your marketing needs. <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

When you find a template you like, it\u2019s so easy to select videos from your camera roll to then add into the template:<\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

You can then change other little extras like the text and soundtrack, et voil\u00e0, just like that you have a video ready to share with your audience! We were really impressed with just how smooth and easy this process was.<\/p>\n\n\n\n

2. Assets Libraries<\/strong><\/h3>\n\n\n\n

CapCut has tons and tons of free assets for users to choose from and slot straight into their video. Let\u2019s start with audio. You can search for all different kinds of sound effects<\/a> and soundtracks to find the perfect one to suit your video. <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

If you have a specific style you\u2019re going for, you can even search by artist or song to find tracks that match. <\/a><\/p>\n\n\n\n

The app also has an impressive stock video library<\/a>. So if you don\u2019t have the time or resources to create your own footage, then you don\u2019t have to! <\/p>\n\n\n\n

3. AI tools<\/strong><\/h3>\n\n\n\n

CapCut boasts some really impressive AI tools, such as \u2018AI model\u2019 that allows you to select an AI model to try on your products. You can also use the app to create AI posters, and AI scripts that can be automatically transformed into videos in seconds! <\/p>\n\n\n\n

All you need to do is enter some information about your product, brand, or service. It\u2019s almost like you\u2019re filling in a quick brief: <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

Then, click \u2018Generate script\u2019 and you\u2019ll instantly be shown a couple of different scripts for your video. You can swipe through and select your favourite: <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

Then just click \u2018Generate video\u2019 and CapCut will generate a video in seconds<\/em>! <\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

Sure, the voiceover is a little robotic and it\u2019s not the most engaging video out there. But you\u2019re free to make tweaks and changes until you\u2019re happy. <\/p>\n\n\n\n

<\/span>CapCut\u2019s Pros & Cons<\/strong><\/span><\/h2>\n\n\n\n

Pro 1 – It\u2019s free! <\/strong><\/p>\n\n\n\n

How rare is it these days that an app this good<\/em> is completely free?! Yes, there are some assets that are for Pro users only but you can honestly get by just fine without them.<\/p>\n\n\n\n

Pro 2 – User-friendly interface<\/strong><\/p>\n\n\n\n

CapCut is super-easy for anyone to just pick up and use. But it also has an impressive library of features and editing tools, so it\u2019s perfect for beginners and experienced video editors. <\/p>\n\n\n\n

Pro 3 – Integrated music library<\/strong><\/p>\n\n\n\n

With its own built-in music library, CapCut makes it so simple to add soundtracks to your videos. This is a great benefit because without it you\u2019d probably have to use another app to source music, making your video editing process less intuitive and smooth. <\/p>\n\n\n\n

Con 1 – Watermark<\/strong><\/p>\n\n\n\n

If having a watermark on your video would really bother you then CapCut isn\u2019t the video editing app for you! Only videos that are shared on their partner site TikTok are watermark free. <\/p>\n\n\n\n

Con 2 – It\u2019s social media first<\/strong><\/p>\n\n\n\n

While there is a desktop version of the software, CapCut is primarily a mobile app used for creating fun, short, vertical videos for social media<\/a>. <\/p>\n\n\n\n

<\/span>CapCut Pricing<\/strong><\/span><\/h2>\n\n\n\n

CapCut is completely free. However, for a more enhanced experience you can sign up to CapCut Pro<\/strong> which is $9.99 per month.\u00a0<\/p>\n\n\n\n

For this cost, you\u2019ll get access to more premium assets, like sound effects, music tracks, animations, filters, and more. <\/p>\n\n\n\n

<\/span>CapCut\u2019s Customer Support<\/strong><\/span><\/h2>\n\n\n\n

Did CapCut fall at the final hurdle here? <\/p>\n\n\n\n

\u2026sort of. <\/em><\/p>\n\n\n\n

Don\u2019t get us wrong, the customer support is okay\u2026but it\u2019s not great like some other video editing apps<\/a> we\u2019ve reviewed. <\/p>\n\n\n\n

If you\u2019re struggling on CapCut, you can click the \u2018help\u2019 button in the top right-hand corner of the screen. There you will see some basic FAQs and a pencil icon.<\/p>\n\n\n\n

\"CapCut<\/figure>\n\n\n\n

If the FAQs don\u2019t answer your question then you can click the pencil icon to send a description of your issue to customer support<\/a>. <\/p>\n\n\n\n

Like we said, this isn\u2019t terrible by any stretch. But with all of the AI features the app already has, a live chatbot might\u2019ve been a nice touch. However, we have to remember this is a free app we\u2019re talking about here! <\/p>\n\n\n\n

<\/span>CapCut: Final score <\/strong><\/span><\/h2>\n\n\n
\n <\/i>Our rating\n<\/div>\n
\n
CapCut is great fun for anyone interested in video editing, whether it\u2019s to create marketing videos of your brand or fun clips to share with your friends and family.\u00a0<\/div>\n
\"\"<\/div>\n<\/div><\/div>\n\n\n

We\u2019ve also reviewed a couple of other video editing apps so please check out those articles if you still want to shop around! <\/p>\n\n\n\n

Wondershare Filmora Review: Pricing, Features, and More!<\/a><\/p>\n\n\n\n

HitFilm Pro Review: Pricing, Features, and More!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CapCut is a popular all-in-one video editing software that’s received high praise. Our review aims to find out if that praise is justified.<\/p>\n","protected":false},"author":5,"featured_media":297743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98],"tags":[56],"class_list":["post-297733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","tag-type-animated-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2024\/06\/CapCut-Review.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/297733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=297733"}],"version-history":[{"count":3,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/297733\/revisions"}],"predecessor-version":[{"id":300565,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/297733\/revisions\/300565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/297743"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=297733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=297733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=297733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}