{"id":298427,"date":"2024-10-09T11:24:39","date_gmt":"2024-10-09T10:24:39","guid":{"rendered":"https:\/\/wyzowl.com\/?p=298427"},"modified":"2024-10-09T11:25:57","modified_gmt":"2024-10-09T10:25:57","slug":"how-to-make-reels","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/how-to-make-reels\/","title":{"rendered":"How to Make Reels on Instagram Quickly & Easily"},"content":{"rendered":"
<\/div>\n

In this article we\u2019re going to show you how to make reels on Instagram quickly and easily! <\/p>\n\n\n\n

Having a video presence on social media is absolutely crucial for the success of your business, especially if you\u2019re in the B2C space. <\/p>\n\n\n\n

Think about it: <\/strong><\/p>\n\n\n

\n Online is where most consumers spend their time these days, browsing and buying. To not have a strong presence online today would be like choosing not to have a storefront back in the nineties.\u00a0\n<\/div><\/div>\n\n\n

How can people buy from you if they can\u2019t find you?! <\/em><\/p>\n\n\n\n

And this isn\u2019t just conjecture. There\u2019s proof to back this up. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 58% of US shoppers have purchased a product after seeing it on a social media platform like Instagram.\u00a0<\/strong>\n
\n Source: <\/strong>Predis.ai<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

So, now that you have your \u2018why\u2019, let\u2019s figure out the \u2018how\u2019. Here\u2019s how to create Reels on Instagram quickly and easily. <\/p>\n\n\n\n

<\/span>What is an Instagram Reel?<\/strong><\/span><\/h2>\n\n\n\n

An Instagram Reel is a short form video<\/a> that can be created, edited, and shared directly within the app. <\/p>\n\n\n\n

The great thing about Reels is that everything you need to create an amazing video is right there in one place. You can upload or record your footage, and then Instagram allows you to add music, special effects, text, and other creative elements. You can also cut clips down, add transitions, and more – it\u2019s a super powerful tool for making engaging videos. <\/p>\n\n\n\n

<\/span>Should I use Reels to market my business?<\/strong><\/span><\/h2>\n\n\n\n

A resounding YES<\/strong>. But allow us to explain why. First, let\u2019s look at the facts\u2026<\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n A staggering 2.35 billion people interact with Reels every month<\/strong>. And Reels get 22% more<\/em> interaction<\/strong> than standard video postings.\u00a0\n
\n Source: <\/strong>DemandSage<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

Tons of people watch and engage with Reels every day, and they enjoy doing so. For businesses, this is a great way to increase brand awareness and build connections with potential customers. <\/p>\n\n\n\n

However, it\u2019s important to understand the tone of Instagram – and social media<\/a> in general. You don\u2019t want to be overly salesy. You want your Reels to blend in with the rest of the content on the platform. Here\u2019s an example from ROOBBA, a home furnishing company:\u00a0<\/p>\n\n\n\n

\"\"
Click to watch on Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

This relaxed video simply shows a family enjoying a peaceful Sunday at home, exactly the type of content your family and friends might share on social media. The slight difference is that this Reel puts a spotlight on some of ROOBBA\u2019s products, increasing brand awareness and sparking interest in potential customers. <\/p>\n\n\n

\n <\/i>Our Insight\n<\/div>\n
\n When creating Instagram Reels it\u2019s important to find this balance between content that looks at home on a social media platform and content that highlights the benefits of your company.\u00a0\n<\/div><\/div>\n\n\n

<\/span>How do you make a Reel on Instagram?<\/strong><\/span><\/h2>\n\n\n\n

If you\u2019ve never posted to Instagram before then we can understand that it can be a little daunting – especially to create a Reel because there\u2019s a lot of editing options available. Allow us to break it down for you. <\/p>\n\n\n\n

To make a Reel on Instagram you first need to click the plus button from your home screen: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Then scroll over to Reel along the bottom of the screen:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Select the clips you want to use in your video: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Instagram will suggest some background music, or you can select your own: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

From there you can add text, stickers, filters, and more. Click \u2018edit video\u2019 to see the full editing suite: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here, you can move your clips around, cut them down, and just generally make sure that your video flows perfectly: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

You can also add transitions: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A voiceover: <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And text (or auto-generated captions):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When you\u2019re happy with your video you can add a caption and some hashtags (to help people find your Reel). <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Then simply hit share! <\/p>\n\n\n\n

<\/span>Quick Instagram Reel ideas for businesses<\/strong><\/span><\/h2>\n\n\n\n

Okay, it\u2019s time for us to reel off (pun intended!<\/em>) some different types of videos that you can quickly and easily share on Instagram Reels to promote your business. Here are 5 ideas to get you started\u2026<\/p>\n\n\n\n

1. Showcase your products<\/strong><\/h3>\n\n\n\n

Instagram Reels is like your online shop window, so make sure people can see what you have to offer! <\/p>\n\n\n\n

Product videos<\/a> often do better on Instagram (and social media in general) when they\u2019re not overly salesy, so try to find unique and subtle ways to feature your products in videos. Here\u2019s an example from Origin Global: <\/p>\n\n\n\n

\"\"
Click to watch on Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

This Reel isn\u2019t necessarily about the products from a practical point of view (for example, how much they cost or what they\u2019re made of), it\u2019s all from the POV of how these products make consumers feel. <\/p>\n\n\n\n

POV videos like this one are actually really trendy on Instagram right now, so try to think of a couple of different POVs you could use when showcasing your products! <\/p>\n\n\n\n

2. Fun tutorials<\/strong><\/h3>\n\n\n\n

Your Instagram Reels can almost act as a little \u2018try before you buy<\/em>\u2019 for any potential customers. A fun tutorial<\/a> will allow you to show people exactly how to best use your product or service so that their expectations are managed and you have happy, loyal customers. <\/p>\n\n\n\n

Here\u2019s a simple example:\u00a0<\/p>\n\n\n\n

\"\"
Click to watch on Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

This video shows viewers exactly how to use this product in a step-by-step fashion. No voiceover or text on screen is needed, just a catchy soundtrack. <\/p>\n\n\n

\n <\/i>Expert Tip\n<\/div>\n
\n Be sure to pair your Instagram Reels with current trending audio on the platform to increase your reach.\u00a0\u00a0\n<\/div><\/div>\n\n\n

3. Behind-the-scenes<\/strong><\/h3>\n\n\n\n

Behind-the-scenes content is the perfect candidate for Instagram Reels. For starters, it\u2019s quick and easy to make. Additionally, it gives your audience a little peek behind the curtain and this can help to humanise your brand and show off your personality. <\/p>\n\n\n\n

Here\u2019s an example:\u00a0<\/p>\n\n\n\n

\"\"
Click to watch on Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

This simple order packing video highlights some of the brand\u2019s key products and also shows viewers that there\u2019s a person behind-the-scenes doing this, not a robot in a factory. This can help to generate brand loyalty among your customers. <\/p>\n\n\n\n

4. Hop on trends<\/strong><\/h3>\n\n\n\n

Hopping on trends is a great way to give your Reel the best chance of spreading like wildfire on Instagram. New trends come around all the time and it\u2019s important to take note of them and see how you can apply them to your business. <\/p>\n\n\n\n

Here\u2019s an example from VEED:\u00a0<\/p>\n\n\n\n

\"\"
Click to watch on Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

This video plays off a hilarious trend that\u2019s everywhere on Instagram right now which is translating marketing content for a Gen Z audience. <\/p>\n\n\n

\n <\/i>Our Insight\n<\/div>\n
\n Although it probably seems like the best idea to jump on every single trend, you really need to stick to those that you can directly apply to your business. Otherwise you\u2019re putting time and effort into video content that isn\u2019t going to translate into sales.\u00a0\n<\/div><\/div>\n\n\n

5. UGC<\/strong><\/h3>\n\n\n\n

UGC stands for user-generated content<\/a>. It\u2019s such a powerful tool for Instagram Reels and there are many reasons why. <\/p>\n\n\n

\n 1. Someone else is creating the content, freeing up your time!\u00a0
2. Content generated by users (instead of brands) feels more genuine to viewers\u00a0
3. You\u2019re tapping into your users\u2019 audience, increasing your reach\u00a0\n<\/div><\/div>\n\n\n

You can encourage your existing loyal customers to create UGC by creating competitions or simply asking them! <\/p>\n\n\n

\n <\/i>Expert Tip\n<\/div>\n
\n Don\u2019t forget to ask them to tag you so that you can find the Reel and share it on your profile too!\u00a0\n<\/div><\/div>\n\n\n

UGC also extends to influencer marketing, which is very popular on Instagram and across social media in general. <\/p>\n\n\n\n

Influencers are people with large followings on social media, and influencer marketing is successful because their followers feel a true connection and affinity with them, which generates trust<\/a>.\u00a0<\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 69% of respondents are likely to trust a friend, family member or influencer recommendation over information coming directly from a brand.<\/strong>\n
\n Source: <\/strong>Matter<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

Here\u2019s an example from Cadbury: <\/p>\n\n\n\n

\"\"
Click to watch on Instagram<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

If you have the budget, it\u2019s a great idea to utilise both customer UGC and influencer generated content. <\/p>\n\n\n

\n <\/i>Recommended Article\n<\/div>\n
\n
\n
\"X-Clever-Instagram-Reels-Ideas-For-Business-\"<\/a><\/div>\n <\/div>\n
\n
17 Clever Instagram Reels Ideas For Business<\/a><\/div>\n
Need video inspiration? Take a look at 17 clever instagram reel ideas that you can use to promote your business on social media.\u00a0<\/div>\n <\/div>\n<\/div><\/div>\n\n\n

<\/span>How to quickly increase Instagram Reels output<\/strong><\/span><\/h2>\n\n\n\n

1. Batch them <\/strong><\/h3>\n\n\n\n

Consistency is a huge factor in social media success<\/a>. It not only sends signals to your audience that you\u2019re available to engage with, it also sends signals to the Instagram algorithm that you\u2019re someone who uses the app regularly. <\/p>\n\n\n\n

But posting every day, or even multiple times a day, can be draining and time-consuming, especially if unforeseen tasks pop up (as they are bound to do!<\/em>) and your social media work has to take a backseat. <\/p>\n\n\n\n

The best way to make sure you don\u2019t miss a posting day is to batch your Instagram Reels and save them as drafts.<\/p>\n\n\n\n

Set a day to make a lot of Reels and then replenish this before you run out!<\/p>\n\n\n

\n <\/i>Recommended Article\n<\/div>\n
\n
\n
\"What-to-post-on-Instagram\"<\/a><\/div>\n <\/div>\n
\n
What to Post on Instagram: 28 Ideas for B2B Brands<\/a><\/div>\n
This post, filled with examples, shows you different types of content you can post to get more mileage out of your Instagram presence.<\/div>\n <\/div>\n<\/div><\/div>\n\n\n

2. Repurpose content<\/strong><\/h3>\n\n\n\n

If you insist on making every Instagram Reel from scratch, you\u2019re going to make your life a lot harder than it needs to be! <\/p>\n\n\n\n

Social media content is fast-moving so, while it needs to be professional-looking<\/a> and engaging, it doesn\u2019t have to be a work of art. <\/p>\n\n\n\n

You can absolutely repurpose your existing videos, like explainer videos<\/a>, product demos<\/a>, and anything else you have to hand. <\/p>\n\n\n\n

But you can also repurpose the clips from your Reels. For example, clips from a product demo could be cut together to make a product highlights reel. <\/p>\n\n\n\n

3. Outsource<\/strong> <\/h3>\n\n\n\n

If you don\u2019t have any time spare to make Instagram Reels, don\u2019t panic. After all, it\u2019s a big investment and if you\u2019re already busy at work you probably don\u2019t want to spend additional time making social media videos. <\/p>\n\n\n\n

If this sounds like you, outsourcing is probably the best option. You can outsource your social media videos to an external agency, like Wyzowl<\/a>. This also gives you the added peace of mind that your videos will be of a high quality and made especially for the platform you\u2019re posting them on.<\/p>\n\n\n\n

<\/span>Final thoughts<\/strong><\/span><\/h2>\n\n\n\n

If your business already has a presence on social media<\/a>, then use it! And if you don\u2019t, you really need to get one. <\/p>\n\n\n\n

Most consumers will take a look at a brand\u2019s social profiles before making a purchase, even if it\u2019s just to check that they are legitimate, so posting Reels will help you to maintain an online presence, resulting in more sales in the long run. <\/p>\n\n\n\n

Need some inspiration? We\u2019ve got you covered: 10 Brands That Are Rocking Instagram Video<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Having a video presence on social media is crucial for the success of your business, so let’s take a look at how to make reels on Instagram quickly and easily!\u00a0<\/p>\n","protected":false},"author":5,"featured_media":298450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98],"tags":[66],"class_list":["post-298427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","tag-uc-social-media-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2024\/10\/how-to-make-reels.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=298427"}],"version-history":[{"count":0,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/298450"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=298427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=298427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=298427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}