{"id":298546,"date":"2024-11-13T10:40:02","date_gmt":"2024-11-13T10:40:02","guid":{"rendered":"https:\/\/wyzowl.com\/?p=298546"},"modified":"2026-01-12T17:09:41","modified_gmt":"2026-01-12T17:09:41","slug":"social-media-video-specs","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/social-media-video-specs\/","title":{"rendered":"All Social Media Video Specs (2026)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">In this quick guide, we\u2019re going to give you all of the important information you need to post your videos across all of your social media channels.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-statistic-2pYy9a wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>Posting to social media is the third most popular use case for marketing videos, right after testimonials and explainer videos.\u00a0<\/strong>\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">This no-nonsense guide covers detailed video specs for Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, and Snapchat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let\u2019s jump right into it!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong>Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-statistic-1QggXI wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  Instagram is <strong>one of the best social media channels<\/strong> for video marketing, with 69% of marketers using it and 59% saying it\u2019s their \u2018most effective\u2019 channel.\u00a0\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a mobile-first platform so of course <a href=\"https:\/\/wyzowl.com\/vertical-video\/\">vertical videos<\/a> are going to work best here. Let\u2019s take a look at the different types of Instagram videos and their specifications\u2026&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram reels<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Reels are the main way of consuming video content on Instagram. You can upload a fully edited video to Instagram reels or you can use their in-platform editor to create a reel from scratch.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-YY8TT wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 720p minimum<br><strong>Aspect ratio:<\/strong> Between 1.91:1 and 9:16<br><strong>Maximum file size<\/strong>: 4GB max<br><strong>Recommended video formats:<\/strong> MP4 or MOV<br><strong>Video length:<\/strong> 3 seconds to 3 minutes (however, in-app recording is limited to 90 seconds or 3 minutes depending on rollout)<br><strong>Frame rate<\/strong>: 30 fps minimum\n<\/div><\/div>\n\n<div class=\"lazyblock-article-ZW5Yld wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/instagram-reels-ideas\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2024\/09\/X-Clever-Instagram-Reels-Ideas-For-Business-.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"X-Clever-Instagram-Reels-Ideas-For-Business-\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/instagram-reels-ideas\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">17 Clever Instagram Reels Ideas For Business<\/a><\/div>\n    <div style=\"color:#666666;\">Need video inspiration? Take a look at 17 clever instagram reel ideas that you can use to promote your business on social media.\u00a0<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Instagram stories<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram stories are short videos posted to a user\u2019s profile that are erased after 24 hours. However, there\u2019s the option to add them to a highlight reel if you want them to stay on your profile for longer.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z12KMyt wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution<\/strong>: 1080 \u00d7 1920<br><strong>Minimum width<\/strong>: 500 pixels<br><strong>Aspect ratio<\/strong>: 9:16<br><strong>Maximum file size<\/strong>: 4GB<br><strong>Recommended video formats<\/strong>: MP4, MOV or GIF<br><strong>Video length<\/strong>: 1 second to 60 seconds<br><strong>Frame rate<\/strong>: 30 fps\n<\/div><\/div>\n\n<div class=\"lazyblock-article-2sYTtK wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/instagram-story-ideas\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2021\/10\/Instagram-Story-Ideas.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"Instagram Story Ideas\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/instagram-story-ideas\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">21 Instagram Story Ideas for Quick Inspiration (+EXAMPLES)<\/a><\/div>\n    <div style=\"color:#666666;\">If you aren\u2019t using Instagram Stories properly, you could be missing out on interaction &#8211; and even sales. Use these examples for inspiration and don&#8217;t lose out!<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Carousel videos&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As the name suggests, carousel videos allow you to include multiple video clips in one post. Users simply swipe through to watch them.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z1HcTaM wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution<\/strong>: 1080 \u00d7 1080 (1:1) or\u00a01080\u00d71350 (4:5)<br><strong>Aspect ratio:<\/strong> 1:1<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats:<\/strong> MP4 &amp; MOV<br><strong>Video length:<\/strong> 3 &#8211; 60 seconds (per card)<br><strong>Frame rate<\/strong>: 23-60 fps<br><strong>Number of carousel cards:<\/strong> 2 &#8211; 20\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Video ads&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are a couple of different ways you can share ads to Instagram, and the specifications differ slightly to organic video posts.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Carousel video ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-FN2s wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 \u00d7 1080<br><strong>Aspect ratio: <\/strong>1:1<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats:<\/strong> MP4 &amp; MOV<br><strong>Video length:<\/strong> 2 minutes (max.)<br><strong>Frame rate:<\/strong> 23-60 fps<br><strong>Number of carousel cards:<\/strong> 2 &#8211; 20\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram stories ads&nbsp;<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-Z2hQRrC wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1080 \u00d7 1920<br><strong>Minimum width: <\/strong>500 pixels<br><strong>Aspect ratio:<\/strong> 9:16<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats: <\/strong>MP4, MOV or GIF<br><strong>Video length: <\/strong>1 second to 60 seconds<br><strong>Frame rate: <\/strong>30 fps\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TikTok\"><\/span><strong>TikTok<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok! Gen Z\u2019s social media platform of choice (<a href=\"https:\/\/www.gwi.com\/connecting-the-dots\/boomers-scrolling-and-shopping\"><em>and boomers\u2019 too!<\/em><\/a>). TikTok is straight-forward in the way content is shared and consumed, so the video specifications are pretty straight-forward too. Let\u2019s take a look at them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-feed videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These videos make up the bulk of all content on TikTok. They are posted to your profile and show up on the \u2018For You\u2019 page for users who may be interested in your type of content &#8211; either because they follow you or based on the hashtags used.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z1MvBYF wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 \u00d7 1920<br><strong>Aspect ratio:<\/strong> 9:16<br><strong>Maximum file size:<\/strong> 72MB (Android users) and 278.6MB (iOS users) but can be larger via web upload (1 GB)<br><strong>Recommended video formats: <\/strong>MP4 or MOV<br><strong>Video length:<\/strong> Up to 10 minutes<br><strong>Frame rate:<\/strong> 23 &#8211; 60fps\n<\/div><\/div>\n\n<div class=\"lazyblock-article-Z1DRUbr wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/what-is-tiktok\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/07\/tiktok.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/what-is-tiktok\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">What Is TikTok?  A Complete Guide for Marketers<\/a><\/div>\n    <div style=\"color:#666666;\">What is TikTok? How do I get started on it? Do I need to hire someone young to manage it? In this guide we\u2019ll answer all these questions.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok Stories<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Like Instagram, TikTok Stories are short videos posted to a user\u2019s profile that are erased after 24 hours. The video specifications are identical to in-feed videos, apart from the length.<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z1lfKQu wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 \u00d7 1920<br><strong>Aspect ratio:<\/strong> 9:16<br><strong>Maximum file size:<\/strong> 72MB (Android users) and 278.6MB (iOS users)<br><strong>Recommended video formats: <\/strong>MP4 or MOV<br><strong>Video length:<\/strong> Up to 15 seconds<br><strong>Frame rate:<\/strong> 23 &#8211; 60fps\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok ads appear in the main feed for users and look just like organic videos (aside from a small label that flags them as an ad in the bottom left-hand corner).&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-2pCbLV wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 540\u00d7960, 640\u00d7640 or 960\u00d7540<br><strong>Aspect ratio: <\/strong>9:16, 1:1 or 16:9<br><strong>Maximum file size: <\/strong>Up to 500MB<br><strong>Recommended video formats:<\/strong> MP4, MOV, MPEG, 3PG or AVI<br><strong>Video length: <\/strong>5 seconds to 60 seconds<em> (although TikTok recommends 15 seconds or less)<\/em><br><strong>Bitrate: <\/strong>516 kbps minimum<br><strong>Frame rate:<\/strong> 23 &#8211; 60fps\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: <\/strong>There are other types of TikTok videos that we have not covered here, such as Lives, Duets, and Stitch videos. The reason for that is these videos are best created on a case-by-case basis, especially for each format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><strong>YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And now we come to the top dog of all things video: YouTube. Despite being one of the older platforms on this list, YouTube is still a giant in the video marketing world.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-statistic-Z1qU46V wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  YouTube is the most widely used video marketing platform, trusted by <strong>82% of marketers<\/strong>. And it\u2019s the most successful too, with<strong> 69% of video marketers agreeing that YouTube is the most effective platform they use<\/strong>.\u00a0\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Standard<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When we say \u2018standard\u2019, we mean the typical landscape video you find on YouTube.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z2rALpQ wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1920 x 1080<br><strong>Aspect ratio: <\/strong>16:9<br><strong>Maximum file size: <\/strong>256GB<br><strong>Recommended video formats:<\/strong> MP4, MOV<br><strong>Video length:<\/strong> up to 12 hours (for verified accounts)<br><strong>Frame rate: <\/strong>24, 25, 30, 48, 50 and 60 fps\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube Shorts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/youtube-shorts\/\">YouTube Shorts<\/a> is YouTube\u2019s vertical video offering. As the name suggests, the videos are short! These videos are best-suited to mobile viewing but can also be viewed on desktop.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z2UPFD wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1920 x 1080<br><strong>Aspect ratio: <\/strong>16:9 only<br><strong>Maximum file size: <\/strong>2GB<br><strong>Recommended video formats:<\/strong> MP4, MOV<br><strong>Video length:<\/strong> Up to 60 seconds<br><strong>Frame rate: <\/strong>24, 25, 30, 48, 50 and 60 fps\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pretty much everyone on earth has watched a YouTube ad at one point! But did you know there are many different types? There are skippable ads, non-skippables, mid-rolls, bumper ads, and mastheads. Let\u2019s take a look at them in turn\u2026<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Skippable YouTube ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-1BYePG wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1920 x 1080<br><strong>Aspect ratio: <\/strong>16:9<br><strong>Maximum file size: <\/strong>up to 2GB<br><strong>Recommended video formats:<\/strong> MP4, MOV<br><strong>Video length:<\/strong> 12 seconds to 6 minutes\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Non-skippable YouTube ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-ZhWI9U wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1920 x 1080<br><strong>Aspect ratio: <\/strong>16:9<br><strong>Maximum file size: <\/strong>up to 2GB<br><strong>Recommended video formats:<\/strong> MP4, MOV<br><strong>Video length:<\/strong> 15 &#8211; 20 seconds\u00a0\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Mid-roll YouTube ads<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mid-roll ads are exactly the same as either skippable or non-skippable. The only difference is that they appear during a video, rather than before or after.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Bumper ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-Z19QrhA wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1920 x 1080<br><strong>Aspect ratio: <\/strong>16:9<br><strong>Maximum file size: <\/strong>up to 1GB<br><strong>Recommended video formats:<\/strong> MP4, MOV<br><strong>Video length:<\/strong> up to 6 seconds\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>YouTube masthead ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-Z1n8sw9 wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1280 x 720<br><strong>Aspect ratio: <\/strong>16:9<br><strong>Maximum file size: <\/strong>up to 2GB<br><strong>Recommended video formats:<\/strong> MP4, MOV<br><strong>Video length:<\/strong> up to 60 seconds\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong>Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-statistic-1N4GIN wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  Facebook is one of the most widely used platforms, used by <strong>68% of video marketers.<\/strong>\u00a0\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">There are several different types of videos you can post to Facebook, each with their own specs. So, let\u2019s get into that!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-feed videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These are videos that are posted directly on your business page and appear in the news feed of your fans and followers.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z1LgjNz wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1280 x 720 or 720 x 1280\u00a0<br><strong>Minimum width:<\/strong> 1200 pixels\u00a0<br><strong>Aspect ratio:<\/strong> 16:9 (landscape) or 9:16 (portrait)\u00a0<br><strong>Maximum file size:<\/strong> 10 GB, but larger file sizes may take longer to upload and process\u00a0<br><strong>Recommended video formats:<\/strong> MP4 or MOV\u00a0<br><strong>Video length: <\/strong>1 second to 240 minutes\u00a0<br><strong>Bitrate: <\/strong>256 kbps<br><strong>Frame rate: <\/strong>30 fps\u00a0\n<\/div><\/div>\n\n<div class=\"lazyblock-article-Zpssmd wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/what-counts-as-a-view-on-youtube-facebook-instagram\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2018\/10\/What-Counts-as-a-View-on-YouTube-Facebook-and-Instagram-.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"What Counts as a View on YouTube, Facebook, and Instagram\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/what-counts-as-a-view-on-youtube-facebook-instagram\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">What Counts as a View? (YouTube, Facebook, Instagram, TikTok)<\/a><\/div>\n    <div style=\"color:#666666;\">When looking at your video view metrics, be careful; what counts as a view on YouTube isn\u2019t the same as what counts as one on Facebook, Instagram or TikTok.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook stories<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just like Instagram stories, Facebook stories are temporary, vertical videos that disappear after 24 hours.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z1aVCLg wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1080 x 1920<br><strong>Minimum width:<\/strong> 500 pixels<br><strong>Aspect ratio:<\/strong> 9:16 to 1.91:1<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats: <\/strong>MP4 or MOV<br><strong>Video length:<\/strong> 1 second to 15 seconds (per slide), up to 120 seconds<br><strong>Frame rate:<\/strong> 30 fps\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Video ads&nbsp;<\/strong><\/h3>\n\n\n<div class=\"lazyblock-statistic-Z16XYpo wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>55% of marketers believe that Facebook is the most effective video marketing platform.\u00a0<\/strong>\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Video Marketing Statistics 2026<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">The reason so many marketers are fond of Facebook could be down to the variety in video ads available on the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are in-stream video ads, carousel ads, collections, instant experiences, Facebook stories ads (and more that are better suited for images rather than video). Let\u2019s take a look at these in more detail:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>In-stream video ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-Z2onn8G wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 x 1080<br><strong>Aspect ratio:<\/strong> 1:1 (for desktop or mobile) or 4:5 (for mobile only)<br><strong>Maximum file size: <\/strong>4GB<br><strong>Recommended video formats: <\/strong>MP4, MOV or GIF<br><strong>Video length: <\/strong>5 &#8211; 120 seconds (15 seconds optimally)\u00a0<br><strong>Frame rate:<\/strong> 30fps\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>&nbsp;Carousel ads<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-ZVS7b8 wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 x 1080\u00a0<br><strong>Aspect ratio:<\/strong> 1:1 or 4:5<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats:<\/strong> MP4, MOV or GIF<br><strong>Video length:<\/strong> 1 seconds to 240 minutes<br><strong>Frame rate:<\/strong> 30fps<br><strong>Number of carousel cards:<\/strong> 2 &#8211; 10\u00a0\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Facebook stories ads&nbsp;<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-ZX0l9f wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1080 x 1080<br><strong>Aspect ratio:<\/strong> 9:16<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats: <\/strong>MP4, MPV and GIF<br><strong>Video length:<\/strong> 1 second to 2 minutes<br><strong>Frame rate: <\/strong>30fps\n<\/div><\/div>\n\n<div class=\"lazyblock-article-1fjL8h wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/facebook-video-ads\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2020\/09\/3-How-to-create-a-successful-Facebook-video-ads-campaign.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/facebook-video-ads\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">How to Create a Successful Facebook Video Ads Campaign<\/a><\/div>\n    <div style=\"color:#666666;\">In this article we take a deep dive into Facebook videos to find out what you need to do to create a successful Facebook video ads campaign for your brand.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Collections<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-ZGh064 wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 x 1080\u00a0<br><strong>Aspect ratio:<\/strong> 1:1<br><strong>Maximum file size: <\/strong>4GB<br><strong>Recommended video formats: MP4, MOV or GIF<\/strong><br><strong>Video length:<\/strong> 1 seconds to 240 minutes<br><strong>Frame rate: <\/strong>30fps\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Instant experiences<\/strong><\/h4>\n\n\n<div class=\"lazyblock-blank-yellow-ZouvUi wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Minimum width: <\/strong>720 pixels<br><strong>Maximum file size:<\/strong> 4GB<br><strong>Recommended video formats: <\/strong>MP4, MOV<br><strong>Video length: <\/strong>Up to 2 minutes<br><strong>Frame rate:<\/strong> 30fps\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: <\/strong>There are other types of Facebook videos that we have not covered here, such as Lives, Marketplace, and 360 videos. The reason for that is these videos are best created on a case-by-case basis, especially for each format.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><strong>LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s take a look at the only B2B platform on this list. According to our <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Video Marketing Statistics 2026<\/a>,<strong>50% of video marketers find LinkedIn effective<\/strong>, more so than TikTok (29%) and Snapchat (8%).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily for B2B marketers, LinkedIn is pretty simple when it comes to video specs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-feed videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These types of videos show up on the homepage for users. Who sees your video will depend on a number of factors including if they follow you and\/or if the post includes hashtags or content that\u2019s relevant to them.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z2eRoW7 wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>256 \u00d7 144 to 4096 \u00d7 2304<br><strong>Aspect ratio: <\/strong>1:2.4 &#8211; 2.4:1<br><strong>Maximum file size: <\/strong>5GB<br><strong>Recommended video formats: <\/strong>MP4, MPEG, MOV<br><strong>Video length: <\/strong>3 seconds to 10 minutes<br><strong>Bitrate: <\/strong>Up to 30mbps<br><strong>Frame rate:<\/strong> 10 &#8211; 60fps\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn Ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These video ads appear for users in the same places as in-feed videos, and the specifications are similar. However, there are some differences to be aware of.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-2nt7cM wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>360 x 360 to 1920 x 1920 (depending on orientation)<br><strong>Aspect ratio:<\/strong> 9:16, 1:1, 4:5 or 16:9<br><strong>Maximum file size:<\/strong> 500MB<br><strong>Recommended video formats: <\/strong>MP4<br><strong>Video length: <\/strong>3 seconds to 30 minutes (although 15 &#8211; 30 seconds is recommended)<br><strong>Frame rate: <\/strong>30fps\n<\/div><\/div>\n\n<div class=\"lazyblock-article-Z1l6bIq wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/linkedin-video\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2018\/02\/How-Brands-Can-Make-the-Most-of-LinkedIn-Video-in-2021.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"How Brands Can Make the Most of LinkedIn Video\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/linkedin-video\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">How Brands Can Make the Most Of LinkedIn Video in 2024<\/a><\/div>\n    <div style=\"color:#666666;\">Thinking of using LinkedIn Video this year? You\u2019re not alone &#8211; 76% of video marketers currently use it.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"XTwitter\"><\/span><strong>X\/Twitter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">X (<a href=\"https:\/\/wyzowl.com\/twitter-video-ads\/\"><em>formerly Twitter<\/em><\/a>) is very similar to LinkedIn in their video offering. You can post organic videos or paid ads, and that\u2019s it. Simple!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-feed videos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although X is not video-first like other social media sites mentioned, videos do see a lot of engagement on the platform.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-statistic-15vxIh wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>Users are 50% more likely to interact with brands that post videos, and video posts get 10x more engagement than text-only posts.\u00a0<\/strong>\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/productlondondesign.com\/impact-twitter-videos-engagement\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Product London<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">In-feed videos can be uploaded in portrait, landscape, or square format.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-n9MAN wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 720 x 1280 (portrait), 1280 x 720 (landscape), 720 x 720 (square)<br><strong>Aspect ratio: <\/strong>16:9 (portrait\/landscape), 1:1 (square)<br><strong>Maximum file size: <\/strong>512MB<br><strong>Recommended video formats: <\/strong>MP4, MOV<br><strong>Video length:<\/strong> 0.5 seconds &#8211; 140 seconds<br><strong>Frame rate: <\/strong>30 &#8211; 60fps\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Twitter ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To keep things simple, Twitter ads have the exact same specifications as organic videos. You don\u2019t need to change a thing!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span><strong>Pinterest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/pinterest-video\/\">Pinterest<\/a> might not be the first platform you think of as a video marketer, but it\u2019s still loved and used by plenty!&nbsp;<\/p>\n\n\n<div class=\"lazyblock-statistic-1LlVkn wp-block-lazyblock-statistic\"><div style=\"color:rgba(5,47,95,1); font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-chart-mixed\" style=\"margin-right:5px\"><\/i>Statistic\n<\/div>\n<div style=\"background:rgba(5,47,95,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1);\">\n  <strong>Pinterest has over 522 million monthly active users.\u00a0<\/strong>\n  <div style=\"margin-top:5px; font-size:14px;\">\n    <strong>Source: <\/strong><a href=\"https:\/\/business.pinterest.com\/en-gb\/audience\/\" style=\"text-decoration: underline; color:rgba(255,255,255,1);\">Pinterest<\/a>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">So you might as well get your video content in front of them! And you can do that in a couple of ways\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Standard video pins<\/strong><\/h3>\n\n\n<div class=\"lazyblock-blank-yellow-pmUzh wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>600 x 600 (minimum) to 1080 x 1920 (maximum)<br><strong>Aspect ratio: <\/strong>1:1, 2:3, 4:5, 9:16<br><strong>Maximum file size: <\/strong>2GB<br><strong>Recommended video formats: <\/strong>MP4, MOV, M4V<br><strong>Video length:<\/strong> 4 seconds to 15 minutes\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Pinterest Video Ads&nbsp;<\/strong><\/h3>\n\n\n<div class=\"lazyblock-blank-yellow-Z2ocue1 wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution: <\/strong>1080 x 1920<br><strong>Aspect ratio:<\/strong> 1:1 (square) or 4:5 (vertical)<br><strong>Maximum file size:<\/strong> 2GB<br><strong>Recommended video formats: <\/strong>MP4, MOV, M4V<br><strong>Video length: <\/strong>4 seconds to 15 minutes (15 seconds or less is recommended)\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Note: <\/strong>There are other types of Pinterest videos that we have not covered here, such as live-streaming and shop-enabled videos. The reason for that is these videos are best created on a case-by-case basis, especially for each format.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snapchat\"><\/span><strong>Snapchat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat isn\u2019t the first platform you usually think of for marketing your business! And, while it\u2019s true that Snapchat is one of the <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">least used platforms<\/a> by marketers, with only 16% saying they use it in 2026!\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In any case, here are the video stats you need to know if you\u2019re planning on posting to Snapchat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video stories<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is how users communicate on Snapchat. They post videos to their Story (much like other platforms on this list) and other users can view, comment, and react. You can also post stories as a business. But remember, these videos are removed after 24 hours on the site.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z2ar4p0 wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  <strong>Resolution:<\/strong> 1080 \u00d7 1920<br><strong>Aspect ratio:<\/strong> 9:16<br><strong>Maximum file size:<\/strong> 1GB<br><strong>Recommended video formats: <\/strong>MP4, MOV<br><strong>Video length: <\/strong>3 seconds to 180 seconds\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Story ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When browsing Snapchat, sometimes video ads will pop up between organic videos. As a business, this is the perfect way to grow your reach on the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The specifications are identical to those for organic videos on Snapchat.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Posting your video on social media is kind of a no-brainer. It helps you to increase your reach, boost brand awareness, and connect with people directly on their favourite platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more about video marketing on social media, check out this article: <a href=\"https:\/\/wyzowl.com\/video-social-media\/\">Video Marketing on Social Media in 2026 (DELETE this app!)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, if you\u2019re a Wyzowl client and still have questions about social media specs then please don\u2019t hesitate to get in touch with your account manager!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This no-nonsense guide covers detailed video specs for Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, and Snapchat.<\/p>\n","protected":false},"author":5,"featured_media":298547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[100],"tags":[66],"class_list":["post-298546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-support","tag-uc-social-media-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2024\/11\/No-Nonsense-Social-Media-Video-Specs.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=298546"}],"version-history":[{"count":2,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298546\/revisions"}],"predecessor-version":[{"id":300602,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298546\/revisions\/300602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/298547"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=298546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=298546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=298546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}