{"id":298675,"date":"2024-12-04T14:21:54","date_gmt":"2024-12-04T14:21:54","guid":{"rendered":"https:\/\/wyzowl.com\/?p=298675"},"modified":"2025-12-01T09:42:39","modified_gmt":"2025-12-01T09:42:39","slug":"best-startup-videos","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/best-startup-videos\/","title":{"rendered":"9 of the Best Startup Videos Ever! (2026)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">In this article we are going to take a look at 9 of the best startup videos ever! And, the best part is we&#8217;ve just updated this article for 2026, we&#8217;ve switched out 3 videos to make this list even more epic than before!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, your startup video is your introduction to the world. And it has to be incredible if you want to make the best first impression you possibly can!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, feast your eyes on some of the greatest startup videos online to gather some inspiration\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dollar_Shave_Club\"><\/span><strong>1. Dollar Shave Club<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dollar Shave Club is the startup video that all other startup videos are measured against. This is the gold standard and arguably hasn\u2019t been beaten since it was first posted in 2012.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video attracted <em>A LOT<\/em> of attention when it was first posted, clocking up a massive <strong>3 million views<\/strong> in the first few days alone. The video also generated <a href=\"https:\/\/www.optimonk.com\/dollar-shave-club-marketing\/\">12,000 new sign ups<\/a> for the brand <strong><em>overnight<\/em><\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the kind of success that most can only dream of! And arguably the reason for this <a href=\"https:\/\/wyzowl.com\/product-launch-videos\/\">product launch video\u2019s<\/a> huge success is because it was so different from anything else out there at the time &#8211; especially in the male grooming industry.<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-ZeT3YN wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: Don\u2019t be afraid to stand out.\u00a0\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Poo-Pourri\"><\/span><strong>2. Poo-Pourri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HILARIOUS REAL Commercial: Poo-Pourri with BETHANY WOODRUFF\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/oaQ1CdISw8o?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Poo-Pourri has a very similar success story to Dollar Shave Club. An unknown company bursts onto the scene with an outrageous startup video that gets everybody talking!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video uses humour &#8211; and <em>plenty<\/em> of toilet-related puns &#8211; to grab attention. The juxtaposition of the posh actress and her potty mouth just adds to the absurdity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video spread like wildfire, clocking up <strong>6 million views <\/strong>and almost <strong>300,000 <\/strong><a href=\"https:\/\/addisonmagazine.com\/2014\/04\/poo-pourri-wins-viral-video-award-at-advertising-conference\/\"><strong>shares<\/strong> on social media<\/a> in the first week. Poo-Pourri also won The Funniest Viral Video Award at the Advertising Age Digital Conference.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-ZHP59f wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: Humour goes a long way.\u00a0\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Slack\"><\/span><strong>3. Slack<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;So Yeah, We Tried Slack \u2026&quot;\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Slack\u2019s launch video became an instant favourite in the SaaS world &#8211; and for good reason. It showed real teams using Slack, talking openly about how it transformed their workflow, and doing it in a way that felt authentic rather than scripted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video generated huge buzz because it perfectly demonstrated Slack\u2019s magical \u201caha moment,\u201d not through features, but through relatable, everyday pain points that almost every team recognised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This wasn\u2019t your typical corporate software promo. It felt human, conversational and genuinely funny in places &#8211; and that made it stand out in a sea of dry B2B content. Slack didn\u2019t just explain their product; they showed what work could feel like. And that was a big part of why they grew so quickly.<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-lpU5d wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: be personal, brave and creative!\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Blendtec\"><\/span><strong>4. Blendtec<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Will It Blend? - Marbles\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3OmpnfL5PCw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video from 2006(!) was the very first in a long and well-loved series by Blendtec called \u2018<em>Will it Blend?<\/em>\u2019&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The premise is simple. They blend different objects &#8211; everything from marbles to an iPad &#8211; inside one of their Blendtec machines. It\u2019s captivating viewing and also shows off the power of their products!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These videos have racked up millions of views, and each one uses the same quirky presenter that can be seen in the first startup video.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z1sH5FP wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: show what your product is capable of (in a non-salesy way).\u00a0\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Exploding_Kittens\"><\/span><strong>5. Exploding Kittens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Exploding Kittens - A new card game on Kickstarter\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/OtREUajBwIQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This startup video began life as <a href=\"https:\/\/wyzowl.com\/crowdfunding-video-production\/\">a kickstarter campaign<\/a> and <em>exploded<\/em> in popularity from there. In fact, the business has now expanded into several games and puzzles &#8211; there\u2019s even a Netflix series!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video is fun, imaginative, and really helps viewers to connect with the founders and their passion for the product.&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-mLOTu wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: Put yourself (or at least your personality) into your video.\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Oculus_Rift\"><\/span><strong>6. Oculus Rift<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Oculus Rift: Step into the Game\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/DhcOMOWRMnA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Oculus Rift Kickstarter video is often credited with kickstarting (literally) the modern VR boom. It showed raw prototypes, passionate early demos, and a founder story full of genuine excitement for the future of virtual reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video didn\u2019t rely on slick polish &#8211; and that was the charm. It felt scrappy, ambitious and visionary, capturing the imagination of gamers, developers, and tech enthusiasts almost immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It went on to fuel one of the most successful tech crowdfunding campaigns ever, raising millions and drawing mainstream attention. Oculus\u2019 early video made VR feel real and achievable &#8211; not science fiction &#8211; and that sense of possibility was a huge part of its impact.<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-UAUhi wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: don&#8217;t worry about production quality when showing behind the scenes.\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Headspace\"><\/span><strong>7. Headspace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Headspace | Meditation Tips | Understanding Dark Thoughts\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/L7u5N2MfTNU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Headspace\u2019s early launch video is a perfect example of how simple storytelling can unlock massive growth. Using clean, charming animation and a calm, friendly voiceover, the video explained meditation in a way that felt approachable to absolutely anyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It stood out because it didn\u2019t guilt, lecture, or overwhelm viewers. Instead, it gently invited them into the world of mindfulness, making it feel easy, modern, and even fun. That was a breath of fresh air in the wellness space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video helped position Headspace as the go-to meditation app, reaching millions of viewers and becoming one of the most recognisable animated brand videos ever created. Its warm, minimalist style became a defining part of Headspace\u2019s identity &#8211; and a major factor in its early success.<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-OIciY wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: help your audience solve a problem and you&#8217;ll capture attention.\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Patreon\"><\/span><strong>8. Patreon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Patreon and How Does it Work?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/rwvUjAv6pxg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Patreon has grown massively as a business since they first released this \u2018<em>what is it and how does it work<\/em>\u2019 video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video begins with a strong and clear statement about why Patreon exists. This is a great way to talk to your ideal audience directly and immediately, so you can hook them for the duration of your video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video proves that you don\u2019t always have to be flashy or outrageous with your startup video. Sometimes, the best approach is simply to be direct and explain your value.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Patreon has grown substantially since this video first came out. The platform hosts more than <strong>8 million monthly <\/strong><a href=\"https:\/\/backlinko.com\/patreon-users#patreon-stats\"><strong>active patrons<\/strong><\/a> and has <strong>raised funding totalling over $412 million<\/strong>.<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-Z2eiE7g wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: Get to the point and be clear in your value.\u00a0\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Notarize\"><\/span><strong>9. Notarize<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Notarize!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5GeR8XTWR3M?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s quite fitting to end on this <a href=\"https:\/\/wyzowl.com\/startup-video-production\/\">startup video<\/a> from Notarize because it seems to amalgamate a lot of the different elements we\u2019ve seen in the rest of the videos on this list. It\u2019s funny, it shows the personality of the business, and it&#8217;s clear in approach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audiences like to be spoken to in this direct and relatable way. And this sitcom-style video is a great way to keep viewers paying attention &#8211; what we mean by that is, it doesn\u2019t necessarily look or feel like an ad!&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-UDG1C wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  Moral of the story: Be relatable, not salesy!\u00a0\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, there you have it! 9 of the best startup videos ever! Could your video be number 10 on our list?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s so much to takeaway from these videos. But the top 3 seem to be:&nbsp;<\/p>\n\n\n<div class=\"lazyblock-blank-yellow-1VdMuz wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  &#8211; Make it funny<br>&#8211; Make it snappy<br>&#8211; Make it different\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">If you aim to tick off all 3 with your startup video then you\u2019ll be on the right track! And, if you need some professional help, we\u2019re always here to lend a helping hand. <a href=\"https:\/\/wyzowl.com\/startup-video-production\/\">Just get in touch<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your startup video is your brand&#8217;s introduction to the world. So it has to be incredible! Check out these startup videos for inspiration\u2026<\/p>\n","protected":false},"author":5,"featured_media":298683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>In this article we are going to take a look at 9 of the best startup videos ever!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In most cases, your startup video is your introduction to the world. And it has to be incredible if you want to make the best first impression you possibly can!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, feast your eyes on some of the greatest startup videos online to gather some inspiration\u2026<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>1. Dollar Shave Club<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/ZUG9qYTJMsI?si=jfi1T1UNUL74oHFg\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/ZUG9qYTJMsI?si=jfi1T1UNUL74oHFg\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Dollar Shave Club is the startup video that all other startup videos are measured against. This is the gold standard and arguably hasn\u2019t been beaten since it was first posted in 2012.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The video attracted <em>A LOT<\/em> of attention when it was first posted, clocking up a massive <strong>3 million views<\/strong> in the first few days alone. The video also generated <a href=\"https:\/\/www.optimonk.com\/dollar-shave-club-marketing\/\">12,000 new sign ups<\/a> for the brand <strong><em>overnight<\/em><\/strong>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\u2019s the kind of success that most can only dream of! And arguably the reason for this <a href=\"https:\/\/wyzowl.com\/product-launch-videos\/\">product launch video\u2019s<\/a> huge success is because it was so different from anything else out there at the time - especially in the male grooming industry.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003eDon\u2019t be afraid to stand out.\u00a0\",\"blockId\":\"ZeT3YN\",\"blockUniqueClass\":\"lazyblock-blank-yellow-ZeT3YN\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>2. Poo-Pourri<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/oaQ1CdISw8o?si=paZWn3T7CJqzCC7k\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/oaQ1CdISw8o?si=paZWn3T7CJqzCC7k\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Poo-Pourri has a very similar success story to Dollar Shave Club. An unknown company bursts onto the scene with an outrageous startup video that gets everybody talking!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The video uses humour - and <em>plenty<\/em> of toilet-related puns - to grab attention. The juxtaposition of the posh actress and her potty mouth just adds to the absurdity.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This video spread like wildfire, clocking up <strong>6 million views <\/strong>and almost <strong>300,000 <\/strong><a href=\"https:\/\/addisonmagazine.com\/2014\/04\/poo-pourri-wins-viral-video-award-at-advertising-conference\/\"><strong>shares<\/strong> on social media<\/a> in the first week. Poo-Pourri also won The Funniest Viral Video Award at the Advertising Age Digital Conference.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003eHumour goes a long way.\u00a0\",\"blockId\":\"ZHP59f\",\"blockUniqueClass\":\"lazyblock-blank-yellow-ZHP59f\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>3. Communyco&nbsp;<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/wyzowl.wistia.com\/medias\/hpiaidjcso\",\"type\":\"wp-embed\",\"providerNameSlug\":\"wistia-inc\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/wyzowl.wistia.com\/medias\/hpiaidjcso\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Full disclosure: this is a video that we made for one of our lovely clients, Communyco. We were delighted when they came to us for an <a href=\"https:\/\/wyzowl.com\/animated-video\/\">animated video<\/a> that was a bit different.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They wanted the characters in their video to stand out in the saturated world of video marketing, so we created tons of colourful creatures, each with their own shapes and personalities.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you want to break the mould, animation is the perfect option. Animation helps you to bring any vision you have to life - the only limit is your imagination! It\u2019s also a lot more cost effective than <a href=\"https:\/\/wyzowl.com\/animation-vs-live-action\/\">live action video<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003euse animation if you want to create with no limits!\u00a0\",\"blockId\":\"lpU5d\",\"blockUniqueClass\":\"lazyblock-blank-yellow-lpU5d\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>4. Blendtec<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=3OmpnfL5PCw\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=3OmpnfL5PCw\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>This video from 2006(!) was the very first in a long and well-loved series by Blendtec called \u2018<em>Will it Blend?<\/em>\u2019&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The premise is simple. They blend different objects - everything from marbles to an iPad - inside one of their Blendtec machines. It\u2019s captivating viewing and also shows off the power of their products!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>These videos have racked up millions of views, and each one uses the same quirky presenter that can be seen in the first startup video.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003eshow what your product is capable of (in a non-salesy way).\u00a0\",\"blockId\":\"Z1sH5FP\",\"blockUniqueClass\":\"lazyblock-blank-yellow-Z1sH5FP\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>5. Exploding Kittens<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/OtREUajBwIQ?si=_-e9jUTx2NSu1KiS\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/OtREUajBwIQ?si=_-e9jUTx2NSu1KiS\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>This startup video began life as <a href=\"https:\/\/wyzowl.com\/crowdfunding-video-production\/\">a kickstarter campaign<\/a> and <em>exploded<\/em> in popularity from there. In fact, the business has now expanded into several games and puzzles - there\u2019s even a Netflix series!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This video is fun, imaginative, and really helps viewers to connect with the founders and their passion for the product.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003ePut yourself (or at least your personality) into your video.\",\"blockId\":\"mLOTu\",\"blockUniqueClass\":\"lazyblock-blank-yellow-mLOTu\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>6. PetTech<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/wyzowl.wistia.com\/medias\/j2d2hrx8ly\",\"type\":\"wp-embed\",\"providerNameSlug\":\"wistia-inc\"} -->\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/wyzowl.wistia.com\/medias\/j2d2hrx8ly\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>This is another video we made for a great startup called PetTech! PetTech create products that help keep your pet comfortable and safe, and give you maximum peace of mind.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This animated video shows viewers everything that the company\u2019s smart crate can do, without ever showing the actual <a href=\"https:\/\/wyzowl.com\/product-demo-video-production\/\">product on screen<\/a>. This is because the prototype wasn\u2019t ready yet.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Animation is a great option to help you generate interest while things are still coming together in the background. And, also, it\u2019s a lot easier to work with an animated dog than a real one - just saying!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story:u003c\/strongu003e if you don\u2019t have a prototype yet, let animation fill in the gaps!\",\"blockId\":\"UAUhi\",\"blockUniqueClass\":\"lazyblock-blank-yellow-UAUhi\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>7. Zocdoc<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=yXtuDta5VPM\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=yXtuDta5VPM\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>This bright, colourful animated video from Zocdoc spends over half of its runtime covering the existing pain points in the industry. Only the final 15 seconds are dedicated to Zocdoc.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is an interesting and powerful approach for startups. It highlights why your business is so important and so needed. It allows you to point out what\u2019s wrong and then explain how you\u2019re disrupting the industry in a positive way.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003epoint out how you\u2019re different from other solutions and companies.\",\"blockId\":\"OIciY\",\"blockUniqueClass\":\"lazyblock-blank-yellow-OIciY\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>8. Patreon<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=rwvUjAv6pxg\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=rwvUjAv6pxg\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Patreon has grown massively as a business since they first released this \u2018<em>what is it and how does it work<\/em>\u2019 video.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The video begins with a strong and clear statement about why Patreon exists. This is a great way to talk to your ideal audience directly and immediately, so you can hook them for the duration of your video.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This video proves that you don\u2019t always have to be flashy or outrageous with your startup video. Sometimes, the best approach is simply to be direct and explain your value.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Patreon has grown substantially since this video first came out. The platform hosts more than <strong>8 million monthly <\/strong><a href=\"https:\/\/backlinko.com\/patreon-users#patreon-stats\"><strong>active patrons<\/strong><\/a> and has <strong>raised funding totalling over $412 million<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story:u003c\/strongu003e Get to the point and be clear in your value.\u00a0\",\"blockId\":\"Z2eiE7g\",\"blockUniqueClass\":\"lazyblock-blank-yellow-Z2eiE7g\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>9. Notarize<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:embed {\"url\":\"https:\/\/youtu.be\/5GeR8XTWR3M?si=o9mCtIFTUHAjkAYV\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/5GeR8XTWR3M?si=o9mCtIFTUHAjkAYV\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s quite fitting to end on this <a href=\"https:\/\/wyzowl.com\/startup-video-production\/\">startup video<\/a> from Notarize because it seems to amalgamate a lot of the different elements we\u2019ve seen in the rest of the videos on this list. It\u2019s funny, it shows the personality of the business, and it's clear in approach.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Audiences like to be spoken to in this direct and relatable way. And this sitcom-style video is a great way to keep viewers paying attention - what we mean by that is, it doesn\u2019t necessarily look or feel like an ad!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003eMoral of the story: u003c\/strongu003eBe relatable, not salesy!\u00a0\",\"blockId\":\"UDG1C\",\"blockUniqueClass\":\"lazyblock-blank-yellow-UDG1C\"} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>So, there you have it! 9 of the best startup videos ever! Could your video be number 10 on our list?&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There\u2019s so much to takeaway from these videos. But the top 3 seem to be:\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/blank-yellow {\"blank-yellow\":\"u003cstrongu003e- Make it funnyu003cbru003e- Make it snappy\u00a0u003cbru003e- Make it differentu003c\/strongu003e\",\"blockId\":\"1VdMuz\",\"blockUniqueClass\":\"lazyblock-blank-yellow-1VdMuz\"} \/-->\n\n<!-- wp:paragraph -->\n<p>If you aim to tick off all 3 with your startup video then you\u2019ll be on the right track! And, if you need some professional help, we\u2019re always here to lend a helping hand. <a href=\"https:\/\/wyzowl.com\/startup-video-production\/\">Just get in touch<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[98],"tags":[61],"class_list":["post-298675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attract","tag-uc-explainer-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2024\/12\/X-of-the-Best-Startup-Videos-Ever-2024-.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=298675"}],"version-history":[{"count":17,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298675\/revisions"}],"predecessor-version":[{"id":300255,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/298675\/revisions\/300255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/298683"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=298675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=298675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=298675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}