{"id":298698,"date":"2024-12-11T16:57:09","date_gmt":"2024-12-11T16:57:09","guid":{"rendered":"https:\/\/wyzowl.com\/?p=298698"},"modified":"2025-11-11T12:18:26","modified_gmt":"2025-11-11T12:18:26","slug":"background-music-for-videos","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/background-music-for-videos\/","title":{"rendered":"How to Use Background Music For Videos (Tips, Websites, Examples)"},"content":{"rendered":"
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In this article we\u2019re going to take a look at how to use background music in your videos. <\/p>\n\n\n\n

Although it\u2019s only in the background, music can make or break your video marketing campaigns. If people hate the music or feel it doesn\u2019t fit with the message or vibe of the video, they\u2019re going to click away. It\u2019s as simple as that. <\/p>\n\n\n\n

However, when people love the music in your video it can lead to great things! <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n Research shows a 63 point increase<\/strong> in the average \u2018feel-good\u2019 factor between viewers who enjoy the music in a video ad and those who don\u2019t.\n
\n Source: <\/strong>Kantar<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

It\u2019s not rocket science. <\/em>Even just using ourselves as test subjects, we can all recall ads that had music we loved and music we hated. <\/p>\n\n\n\n

But, for marketers, the worst possible outcome isn\u2019t being hated. It\u2019s being forgotten. There\u2019s a lot of ads we\u2019ve all seen that we don\u2019t remember because, well, nothing was memorable. <\/p>\n\n\n\n

So, let\u2019s take a look at background music for videos to see how you can give your campaign the best chance of being loved and remembered!<\/p>\n\n\n\n

<\/span>Does my video need background music? <\/strong><\/span><\/h2>\n\n\n\n

Sigh.<\/em> <\/p>\n\n\n\n

Of course it does. <\/p>\n\n\n\n

And if you\u2019re thinking \u201cWhat\u2019s the point? Most people watch videos with the sound off anyway\u201d<\/em> then you\u2019re not wrong. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n 75% of people watch mobile videos on mute.\u00a0<\/strong>\n
\n Source: <\/strong>Digiday<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

But – and it\u2019s a big BUT – if those viewers choose<\/em> to turn the sound on then you want them to be impressed. <\/p>\n\n\n

\n <\/i>Statistic\n<\/div>\n
\n Based on our own research, 78% of audiences believe video ads need to make sense both with and without sound<\/strong>.\u00a0\n
\n Source: <\/strong>Wyzowl Video Ad Statistics<\/a>\n <\/div>\n<\/div><\/div>\n\n\n

We have a motto for this: You need to delight with the sound off, and dazzle with the sound on! <\/em><\/strong><\/p>\n\n\n\n

And we\u2019re putting our money where our mouth is. Here, take a look at this video we made for an awesome client of ours called Reverl<\/a>: <\/p>\n\n\n\n

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