{"id":299628,"date":"2025-10-28T16:55:51","date_gmt":"2025-10-28T16:55:51","guid":{"rendered":"https:\/\/wyzowl.com\/?p=299628"},"modified":"2026-01-22T11:49:56","modified_gmt":"2026-01-22T11:49:56","slug":"saas-videos-that-convert","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/saas-videos-that-convert\/","title":{"rendered":"Create SaaS Videos That Convert (20+ Examples)"},"content":{"rendered":"
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Catching the attention of SaaS buyers can feel like an uphill battle. With complicated products, hard-to-see benefits, and a sea of competitors, it\u2019s tough for brands to connect with people or earn the trust that turns interest into real customers. <\/p>\n\n\n\n

That\u2019s why more SaaS teams are turning to video – it\u2019s a clear, visual way to explain what you do and spark real interest. As folks watch more video everywhere, the brands that stand out are the ones who communicate in a way that\u2019s visual and unforgettable.<\/p>\n\n\n\n

This guide is all about practical moves that make SaaS videos work right now. We\u2019ll untangle what grabs viewers, which video formats fit each stage of the buyer journey, and share over 20 standout examples to learn from or riff on. You\u2019ll also get real-world advice for making videos – from writing scripts to tweaking the visual style, and tailoring clips for each channel. Whether you\u2019re trying your first video or leveling up a growing marketing effort, you\u2019ll come away with tips to make your videos work harder for you.<\/p>\n\n\n\n

Curious what video can really do for your SaaS? Let\u2019s get straight to the good stuff, with practical advice and tips built from our decade plus experience making thousands of SaaS videos worldwide.<\/p>\n\n\n\n

<\/span>Why Video Production Matters for SaaS Companies<\/span><\/h2>\n\n\n\n

For SaaS teams, there\u2019s often a gap between what your product really does and what your audience understands. So as a marketer your job is to bridge that gap. <\/p>\n\n\n\n

Plain text, screenshots, and static pages just don\u2019t cut it when you\u2019re trying to show how software solves real problems.<\/p>\n\n\n\n

That\u2019s where video comes in. At Wyzowl, after working on thousands (more than 4,000 to be precise ?) of video projects, we know that video lifts engagement on landing pages, keeps people around longer, and gets more signups and and turns prospects into loyal users.<\/p>\n\n\n\n

A great video lets you tell your story visually and emotionally – breaking down features, nixing doubts, and creating a real connection. In fact, 93% of video marketers say video has helped to increase user understanding of their product or service (Video Marketing Statistics 2026<\/a>). It\u2019s like having a sales rep on duty 24\/7, answering questions and demonstrating value so your leads stay interested instead of leaving.<\/p>\n\n\n\n

In a sales process that often happens entirely online, video makes your team\u2019s job easier. It helps with repetitive demos, onboarding at scale, and even lets people see the value of your product before ever talking to someone. When done well, video brings in a spark – trust, excitement, or simply relief – that a landing page can\u2019t match.<\/p>\n\n\n\n

Putting a human touch into your videos is a must. When people see real faces, hear real voices, and get honest results, tough or technical products start to make sense. From friendly onboarding to personal support clips, video can keep your brand front and center and take the stress out of learning your tools – even in the trickiest markets.<\/p>\n\n\n\n

We’ve observed that SaaS companies who proactively invest in video production see stronger engagement, more educated prospects, and higher conversion rates. The numbers tell the story: 70% of SaaS buyers watch videos before making purchasing decisions (Gitnux<\/a>). With 91% of businesses using video marketing and 89% of them reporting a positive ROI (Citrusbug<\/a>), it\u2019s clear that SaaS is joining a broader movement toward video-first marketing.<\/p>\n\n\n\n

<\/span>Key Types of SaaS Videos and Their Objectives<\/span><\/h2>\n\n\n\n

Explainer Videos<\/h3>\n\n\n\n

Explainer videos get right to the heart of your product, boiling down complicated ideas into just a minute or two. They\u2019re all about making your story clear, solving real pain points, and helping folks see the lightbulb moment with both visuals and voice. The best ones take unfamiliar tech and make it easy and memorable. <\/p>\n\n\n\n

68% of video marketers have created explainer videos (Video Marketing Statistics 2026<\/a>). It’s no wonder considering that 96% of people have watched an explainer video to learn more about a product or service (Video Marketing Statistics 2026<\/a>). And since 93% of marketers say video has helped increase user understanding of their product (Video Marketing Statistics 2026<\/a>), it’s a no-brainer for SaaS companies looking to communicate value quickly.<\/p>\n\n\n\n

A good script is everything here – stick to one main point, skip the jargon, and use visuals to underline your message instead of crowding it. One common mistake? Packing in too many bells and whistles or going on too long. When developing a product video, script clarity and brevity is crucial: 37% of viewers were put off by videos not explaining a product or service clearly, and 21% by videos being too long (How Much Does An Explainer Video Cost?<\/a>). Keep it straightforward so anyone gets it. We suggest putting your explainer right on your homepage or landing page, so it welcomes everyone from the start.<\/p>\n\n\n\n

Product Demos<\/h3>\n\n\n\n

Demo videos show what your product actually looks like and how it works. Rather than talking about benefits, demos give people a hands-on look – watching a report run or seeing a workflow come together, often before they ever sign up. <\/p>\n\n\n\n

These should ease worries, build confidence, and help viewers picture themselves using your product successfully. It\u2019s not just a trend – 87% of B2B marketers now use video marketing as part of their strategy (Column Five Media<\/a>), highlighting how widespread adoption of video is in the SaaS industry.<\/p>\n\n\n\n

Keep your demos on point: highlight the most important features and workflows, and skip any rambling. Use calls-to-action and smooth transitions to keep things moving – if things drag, viewers will drift away. It helps to tell a shorter story, using interface highlights or animations, so every moment stays interesting. Demos shine in end-of-funnel campaigns or as a follow-up sales tool.<\/p>\n\n\n\n

Customer Testimonials<\/h3>\n\n\n\n

Testimonials are all about trust. When real customers share their stories – the ups, the surprises, and the wins – it makes a huge difference. People want to hear from others like them, not just from your team, especially if they\u2019re thinking about a big change. Video testimonials are a proven method: 57% of video marketers create them as part of their campaigns (Video Marketing Statistics 2026<\/a>).<\/p>\n\n\n\n

To keep it real, get your interviewees talking naturally instead of reading a script. Ask about the challenges they faced, what stood out once they started using your product, and any specific gains – even as simple as time saved or a percentage improved. Steer clear of forced or vague answers. Get stories from a mix of roles and industries, and keep things relaxed – that\u2019s where honesty shines through.<\/p>\n\n\n\n

Tutorials and Onboarding Videos<\/h3>\n\n\n\n

Tutorials and onboarders help new users get comfy, guiding them step by step from signup to their first real win. These are key for stopping early drop-offs and making sure people actually use your features quickly. While onboarding videos aren’t the most common, their impact is real: 23% of marketers use video specifically to onboard customers (Video Marketing Statistics 2026<\/a>). With 73% of consumers preferring to watch short videos when looking for products (Tella<\/a>), it’s clear that bite-sized, well-structured tutorials resonate most with today’s audience.<\/p>\n\n\n\n

It works best if you break content up by user role or main use case, so everyone gets help that matters. Don\u2019t try to pack too much into one video – short, focused videos for each topic work best. Most people (73%) believe videos between 30 seconds and 2 minutes are most effective (Video Marketing Statistics 2025<\/a>). Make sure cues are clear, the pace is friendly, and offer a nudge toward the next step. Try not to assume viewers already know the basics or skip over the simple stuff.<\/p>\n\n\n\n

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Our experience: <\/strong>Over the years, we’ve seen first-hand how different types of videos can move prospects through the SaaS sales funnel. Explainer videos excel at grabbing attention, demos answer detailed questions, testimonials build trust, and onboarding keeps customers engaged. Across hundreds of campaigns, it’s the mix of these formats – and the way they’re tailored to objectives – that delivers the best results for SaaS companies large and small.<\/p>\n<\/blockquote>\n\n\n\n

<\/span>20+ Inspiring Examples of SaaS Videos That Convert<\/span><\/h2>\n\n\n\n

Nothing teaches better than a real example. Here are 20+ SaaS videos we\u2019re big fans of – each with a quick tip you can borrow:<\/p>\n\n\n\n

Monday.com Explainer<\/strong> \u2013 Sharp animation and a clear story help break down complex workflows quickly. Tip: Use lively visuals to make tough-to-understand products more welcoming.<\/em><\/p>\n\n\n\n

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