[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ z_index=”200″ custom_margin=”||||false|false” custom_padding=”40px||50px||false|false” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font_size=”70px” text_orientation=”center” max_width=”800px” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#666666″ text_font_size=”20px” text_orientation=”center” max_width=”900px” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n
We gathered the video marketing statistics below by surveying 266 unique respondents in late 2025. Our sample included both marketing professionals and online consumers. We separated these groups with a preliminary question, to make sure that respondents were only asked questions relevant to them. This is the only video marketing report with 12 consecutive years of unique data.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#1b9aaa” z_index=”200″ custom_margin=”||||false|false” custom_padding=”20px||20px||true|false” border_width_bottom=”2px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”14px” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”10px|10px|10px|10px|true|false” border_radii=”on|10px|10px|10px|10px” border_width_all=”1px” border_color_all=”#dddddd” global_colors_info=”{}”]<\/p>\n
Citation Policy:<\/strong> Please feel free to use these statistics in any commercial or non-commercial capacity. If you use the statistics we require a link to Wyzowl.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” positioning=”fixed” vertical_offset=”250px” z_index=”1″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” position_origin_f=”center_left” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”|147px||auto|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_menu menu_id=”130″ active_link_color=”#FDB530″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFFFFF” max_width=”150px” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section1″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” top_divider_color=”#FFFFFF” top_divider_height=”20px” top_divider_flip=”vertical” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/1-1.png”<\/a>; alt=”Video use over time” title_text=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 91% of businesses<\/strong> use video as a marketing tool – back to joint all time highs after a slight dip in 2025. This shows that video continues to be a widely adopted way to market.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/2-1.png”<\/a>; alt=”Important part of strategy” title_text=”2″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 93% of video marketers<\/strong> see video as an important part of their overall strategy – a slight dip from last year but very much a dominant result!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/3-1.png”<\/a>; alt=”Reasons for using video” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n The 2 biggest reasons people don’t use videos is that they don’t feel it’s needed and it’s too expensive. Both with 24%<\/strong> each.<\/p>\n \u23f0 Lack of time also remains a big barrier to video marketing adoption. Nearly one fifth (19%) of marketers who don\u2019t use video say it\u2019s because they don\u2019t have enough time.<\/p>\n 10% of marketers<\/strong> who don\u2019t use video are unclear on the ROI of video marketing.<\/p>\n 10% of marketers<\/strong> who don\u2019t use video just don’t know where to start.<\/p>\n 5%<\/strong> feel unable to convince key decision-makers.<\/p>\n 5%<\/strong> don’t use video as they have had a negative past experience.<\/p>\n And a further 5% of marketers<\/strong> cite an ‘other’ reason.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/4-1.png”<\/a>; alt=”Plan to start using video” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n BUT\u2026<\/strong><\/p>\n ? 67% of marketers<\/strong> who don\u2019t use video say they plan to start using video in 2026. A 1% drop from last year but still very much in the same ballpark.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n The data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 91% of businesses and is considered integral to the marketing strategy of 93% of marketers.<\/p>\n Of course, barriers to adoption still exist for some marketers, with most citing its too expensive and that they don’t feel it’s needed – which is certainly a contridiction to the amount of people who rely on video.<\/p>\n However, 67% who did not use video marketing last year plan to join the party in 2026.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”<\/a>; alt=”Types of video created” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]? Live action video<\/a> is the most commonly created type of video.<\/p>\n 51% of video marketers<\/strong> have mostly created live action video.<\/p>\n This is followed by animated video<\/a> (23%)<\/strong> and screen-recorded<\/a> (19%)<\/strong>.<\/p>\n (Click the links to see more about how we create each type of video for our customers.)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”<\/a>; alt=”How videos are created” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n Overwhelmingly people create their video in house ? with 59%<\/strong> creating it themselves.<\/p>\n The rest exclusively use external vendors (10%)<\/strong> or opt for a mix of both (32%)<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n Videos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n 69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\n This is followed by explainer videos<\/a> (68%)<\/strong> (Click the links to see more about how we create each type of video for our customers.)<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Live action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\n Overwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\n Speaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\n Last year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\n We expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Last year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n Most marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\n Click to see further research about explainer video costs<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n The amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\n Another thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n In terms of how they quantify\/measure this\u2026<\/p>\n 67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n 63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n 52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n 40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n 36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n 32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n Most people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n 57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Across the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\n When it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n ? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\n This comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n It’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n A we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\n This is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\n interactive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n Just as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\n This is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\n TikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n There are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n<\/span>Section 1: Video marketing usage<\/span><\/h2>\n
Reasons for not using video marketing\u2026<\/h3>\n
Our analysis…<\/h3>\n
<\/span>Section 2: Types of video created<\/b><\/span><\/h2>\n
Testimonial videos<\/a> (57%)<\/strong>
Presentation videos (48%)
<\/strong>Video ads<\/a> (48%)
<\/strong>Teaser videos<\/a> (45%)<\/strong>
Product demos<\/a> (39%)<\/strong>
Sales videos<\/a> (37%)
<\/strong>Videographics<\/a> (27%)
<\/strong>Customer service videos<\/a> (24%)
<\/strong>Training videos<\/a> (23%)
<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>
App demo videos<\/a> (17%)<\/strong>
And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\nOur analysis…<\/h3>\n
<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n
Our analysis…<\/h3>\n
<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n
Our analysis…<\/h3>\n
<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n
Our analysis…<\/h3>\n
<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n
Our analysis…<\/h3>\n
<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n
The ? MOST WIDELY USED ? video marketing platforms<\/h3>\n
The ? LEAST WIDELY USED ? video marketing platforms<\/h3>\n
The ? MOST EFFECTIVE ? video marketing platforms<\/h3>\n
The \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\n
Our analysis…<\/h3>\n
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/1-1.png”<\/a>; alt=”Video use over time” title_text=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 91% of businesses<\/strong> use video as a marketing tool – back to joint all time highs after a slight dip in 2025. This shows that video continues to be a widely adopted way to market.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/2-1.png”<\/a>; alt=”Important part of strategy” title_text=”2″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 93% of video marketers<\/strong> see video as an important part of their overall strategy – a slight dip from last year but very much a dominant result!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/3-1.png”<\/a>; alt=”Reasons for using video” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nReasons for not using video marketing\u2026<\/h3>\nThe 2 biggest reasons people don’t use videos is that they don’t feel it’s needed and it’s too expensive. Both with 24%<\/strong> each.<\/p>\n\u23f0 Lack of time also remains a big barrier to video marketing adoption. Nearly one fifth (19%) of marketers who don\u2019t use video say it\u2019s because they don\u2019t have enough time.<\/p>\n10% of marketers<\/strong> who don\u2019t use video are unclear on the ROI of video marketing.<\/p>\n10% of marketers<\/strong> who don\u2019t use video just don’t know where to start.<\/p>\n5%<\/strong> feel unable to convince key decision-makers.<\/p>\n5%<\/strong> don’t use video as they have had a negative past experience.<\/p>\nAnd a further 5% of marketers<\/strong> cite an ‘other’ reason.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/4-1.png”<\/a>; alt=”Plan to start using video” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nBUT\u2026<\/strong><\/p>\n? 67% of marketers<\/strong> who don\u2019t use video say they plan to start using video in 2026. A 1% drop from last year but still very much in the same ballpark.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 91% of businesses and is considered integral to the marketing strategy of 93% of marketers.<\/p>\nOf course, barriers to adoption still exist for some marketers, with most citing its too expensive and that they don’t feel it’s needed – which is certainly a contridiction to the amount of people who rely on video.<\/p>\nHowever, 67% who did not use video marketing last year plan to join the party in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 2: Types of video created<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”<\/a>; alt=”Types of video created” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]? Live action video<\/a> is the most commonly created type of video.<\/p>\n51% of video marketers<\/strong> have mostly created live action video.<\/p>\nThis is followed by animated video<\/a> (23%)<\/strong> and screen-recorded<\/a> (19%)<\/strong>.<\/p>\n(Click the links to see more about how we create each type of video for our customers.)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”<\/a>; alt=”How videos are created” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nOverwhelmingly people create their video in house ? with 59%<\/strong> creating it themselves.<\/p>\nThe rest exclusively use external vendors (10%)<\/strong> or opt for a mix of both (32%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nVideos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\nThis is followed by explainer videos<\/a> (68%)<\/strong>Testimonial videos<\/a> (57%)<\/strong>Presentation videos (48%)<\/strong>Video ads<\/a> (48%)<\/strong>Teaser videos<\/a> (45%)<\/strong>Product demos<\/a> (39%)<\/strong>Sales videos<\/a> (37%)<\/strong>Videographics<\/a> (27%)<\/strong>Customer service videos<\/a> (24%)<\/strong>Training videos<\/a> (23%)<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>App demo videos<\/a> (17%)<\/strong>And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\n(Click the links to see more about how we create each type of video for our customers.)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLive action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\nOverwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\nSpeaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/1-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/2-1.png”<\/a>; alt=”Important part of strategy” title_text=”2″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 93% of video marketers<\/strong> see video as an important part of their overall strategy – a slight dip from last year but very much a dominant result!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/3-1.png”<\/a>; alt=”Reasons for using video” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nReasons for not using video marketing\u2026<\/h3>\nThe 2 biggest reasons people don’t use videos is that they don’t feel it’s needed and it’s too expensive. Both with 24%<\/strong> each.<\/p>\n\u23f0 Lack of time also remains a big barrier to video marketing adoption. Nearly one fifth (19%) of marketers who don\u2019t use video say it\u2019s because they don\u2019t have enough time.<\/p>\n10% of marketers<\/strong> who don\u2019t use video are unclear on the ROI of video marketing.<\/p>\n10% of marketers<\/strong> who don\u2019t use video just don’t know where to start.<\/p>\n5%<\/strong> feel unable to convince key decision-makers.<\/p>\n5%<\/strong> don’t use video as they have had a negative past experience.<\/p>\nAnd a further 5% of marketers<\/strong> cite an ‘other’ reason.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/4-1.png”<\/a>; alt=”Plan to start using video” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nBUT\u2026<\/strong><\/p>\n? 67% of marketers<\/strong> who don\u2019t use video say they plan to start using video in 2026. A 1% drop from last year but still very much in the same ballpark.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 91% of businesses and is considered integral to the marketing strategy of 93% of marketers.<\/p>\nOf course, barriers to adoption still exist for some marketers, with most citing its too expensive and that they don’t feel it’s needed – which is certainly a contridiction to the amount of people who rely on video.<\/p>\nHowever, 67% who did not use video marketing last year plan to join the party in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 2: Types of video created<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”<\/a>; alt=”Types of video created” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]? Live action video<\/a> is the most commonly created type of video.<\/p>\n51% of video marketers<\/strong> have mostly created live action video.<\/p>\nThis is followed by animated video<\/a> (23%)<\/strong> and screen-recorded<\/a> (19%)<\/strong>.<\/p>\n(Click the links to see more about how we create each type of video for our customers.)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”<\/a>; alt=”How videos are created” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nOverwhelmingly people create their video in house ? with 59%<\/strong> creating it themselves.<\/p>\nThe rest exclusively use external vendors (10%)<\/strong> or opt for a mix of both (32%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nVideos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\nThis is followed by explainer videos<\/a> (68%)<\/strong>Testimonial videos<\/a> (57%)<\/strong>Presentation videos (48%)<\/strong>Video ads<\/a> (48%)<\/strong>Teaser videos<\/a> (45%)<\/strong>Product demos<\/a> (39%)<\/strong>Sales videos<\/a> (37%)<\/strong>Videographics<\/a> (27%)<\/strong>Customer service videos<\/a> (24%)<\/strong>Training videos<\/a> (23%)<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>App demo videos<\/a> (17%)<\/strong>And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\n(Click the links to see more about how we create each type of video for our customers.)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLive action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\nOverwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\nSpeaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/2-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/3-1.png”<\/a>; alt=”Reasons for using video” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nReasons for not using video marketing\u2026<\/h3>\nThe 2 biggest reasons people don’t use videos is that they don’t feel it’s needed and it’s too expensive. Both with 24%<\/strong> each.<\/p>\n\u23f0 Lack of time also remains a big barrier to video marketing adoption. Nearly one fifth (19%) of marketers who don\u2019t use video say it\u2019s because they don\u2019t have enough time.<\/p>\n10% of marketers<\/strong> who don\u2019t use video are unclear on the ROI of video marketing.<\/p>\n10% of marketers<\/strong> who don\u2019t use video just don’t know where to start.<\/p>\n5%<\/strong> feel unable to convince key decision-makers.<\/p>\n5%<\/strong> don’t use video as they have had a negative past experience.<\/p>\nAnd a further 5% of marketers<\/strong> cite an ‘other’ reason.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/4-1.png”<\/a>; alt=”Plan to start using video” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nBUT\u2026<\/strong><\/p>\n? 67% of marketers<\/strong> who don\u2019t use video say they plan to start using video in 2026. A 1% drop from last year but still very much in the same ballpark.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 91% of businesses and is considered integral to the marketing strategy of 93% of marketers.<\/p>\nOf course, barriers to adoption still exist for some marketers, with most citing its too expensive and that they don’t feel it’s needed – which is certainly a contridiction to the amount of people who rely on video.<\/p>\nHowever, 67% who did not use video marketing last year plan to join the party in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 2: Types of video created<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”<\/a>; alt=”Types of video created” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]? Live action video<\/a> is the most commonly created type of video.<\/p>\n51% of video marketers<\/strong> have mostly created live action video.<\/p>\nThis is followed by animated video<\/a> (23%)<\/strong> and screen-recorded<\/a> (19%)<\/strong>.<\/p>\n(Click the links to see more about how we create each type of video for our customers.)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”<\/a>; alt=”How videos are created” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nOverwhelmingly people create their video in house ? with 59%<\/strong> creating it themselves.<\/p>\nThe rest exclusively use external vendors (10%)<\/strong> or opt for a mix of both (32%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nVideos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\nThis is followed by explainer videos<\/a> (68%)<\/strong>Testimonial videos<\/a> (57%)<\/strong>Presentation videos (48%)<\/strong>Video ads<\/a> (48%)<\/strong>Teaser videos<\/a> (45%)<\/strong>Product demos<\/a> (39%)<\/strong>Sales videos<\/a> (37%)<\/strong>Videographics<\/a> (27%)<\/strong>Customer service videos<\/a> (24%)<\/strong>Training videos<\/a> (23%)<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>App demo videos<\/a> (17%)<\/strong>And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\n(Click the links to see more about how we create each type of video for our customers.)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLive action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\nOverwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\nSpeaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/3-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/4-1.png”<\/a>; alt=”Plan to start using video” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nBUT\u2026<\/strong><\/p>\n? 67% of marketers<\/strong> who don\u2019t use video say they plan to start using video in 2026. A 1% drop from last year but still very much in the same ballpark.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe data is here and it’s clear: Video marketing is going nowhere! Video as a tool is used by 91% of businesses and is considered integral to the marketing strategy of 93% of marketers.<\/p>\nOf course, barriers to adoption still exist for some marketers, with most citing its too expensive and that they don’t feel it’s needed – which is certainly a contridiction to the amount of people who rely on video.<\/p>\nHowever, 67% who did not use video marketing last year plan to join the party in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section2″ _builder_version=”4.17.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 2: Types of video created<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”<\/a>; alt=”Types of video created” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]? Live action video<\/a> is the most commonly created type of video.<\/p>\n51% of video marketers<\/strong> have mostly created live action video.<\/p>\nThis is followed by animated video<\/a> (23%)<\/strong> and screen-recorded<\/a> (19%)<\/strong>.<\/p>\n(Click the links to see more about how we create each type of video for our customers.)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”<\/a>; alt=”How videos are created” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nOverwhelmingly people create their video in house ? with 59%<\/strong> creating it themselves.<\/p>\nThe rest exclusively use external vendors (10%)<\/strong> or opt for a mix of both (32%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nVideos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\nThis is followed by explainer videos<\/a> (68%)<\/strong>Testimonial videos<\/a> (57%)<\/strong>Presentation videos (48%)<\/strong>Video ads<\/a> (48%)<\/strong>Teaser videos<\/a> (45%)<\/strong>Product demos<\/a> (39%)<\/strong>Sales videos<\/a> (37%)<\/strong>Videographics<\/a> (27%)<\/strong>Customer service videos<\/a> (24%)<\/strong>Training videos<\/a> (23%)<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>App demo videos<\/a> (17%)<\/strong>And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\n(Click the links to see more about how we create each type of video for our customers.)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLive action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\nOverwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\nSpeaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/4-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”<\/a>; alt=”Types of video created” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]?](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/5-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”<\/a>; alt=”How videos are created” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nOverwhelmingly people create their video in house ? with 59%<\/strong> creating it themselves.<\/p>\nThe rest exclusively use external vendors (10%)<\/strong> or opt for a mix of both (32%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nVideos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\nThis is followed by explainer videos<\/a> (68%)<\/strong>Testimonial videos<\/a> (57%)<\/strong>Presentation videos (48%)<\/strong>Video ads<\/a> (48%)<\/strong>Teaser videos<\/a> (45%)<\/strong>Product demos<\/a> (39%)<\/strong>Sales videos<\/a> (37%)<\/strong>Videographics<\/a> (27%)<\/strong>Customer service videos<\/a> (24%)<\/strong>Training videos<\/a> (23%)<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>App demo videos<\/a> (17%)<\/strong>And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\n(Click the links to see more about how we create each type of video for our customers.)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLive action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\nOverwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\nSpeaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/6-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”<\/a>; alt=”Use cases for video” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||solid” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nVideos are being used for a wide \u2013 and evenly spread \u2013 number of different purposes\u2026<\/span><\/p>\n69% of video marketers<\/strong> have created social media videos<\/a>, making this the most popular singular use case for video marketing in 2026.<\/p>\nThis is followed by explainer videos<\/a> (68%)<\/strong>Testimonial videos<\/a> (57%)<\/strong>Presentation videos (48%)<\/strong>Video ads<\/a> (48%)<\/strong>Teaser videos<\/a> (45%)<\/strong>Product demos<\/a> (39%)<\/strong>Sales videos<\/a> (37%)<\/strong>Videographics<\/a> (27%)<\/strong>Customer service videos<\/a> (24%)<\/strong>Training videos<\/a> (23%)<\/strong>Customer onboarding videos<\/a> (23%)<\/strong>App demo videos<\/a> (17%)<\/strong>And, employee onboarding videos<\/a> (16%)<\/strong><\/p>\n(Click the links to see more about how we create each type of video for our customers.)<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLive action and animation continue to battle it out for the most popular video format among marketers, with live action comfortably winning. However, this highlights animation as a unique opportunity for brands who want to stand out in their industry.<\/p>\nOverwhelmingly businesses are creating videos in house. With more ways to do this than ever this in no surprise but there is still 42% of businesses that rely on external video creators in some capacity.<\/p>\nSpeaking of which, social media videos comfortably top the charts as the most popular video type created. With explainer videos a close second. As explainer video fans ourselves, this comes as no surprise. Explainer videos are the perfect tool for helping marketers to explain products, services, topics and ideas. And social media video continues to explode in popularity!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section3″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#052f5f” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 3: The AI effect<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/7-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”<\/a>; alt=”AI effect” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 63% of video marketers<\/strong> say they\u2019ve used AI video tools<\/a> to help them create or edit marketing videos, while 37%<\/strong> have not.<\/p>\nLast year 51%<\/strong> of people had used AI to create video so this is quite the jump in a year.<\/p>\nWe expect to see this number continue to rise over the next few years as video creation with AI continues to mature.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nLast year only 51% of people had used AI to create videos and now we’re at 63%. We expect to see the number rise over the next few years as in house and agencies use AI in some capacity to aid with the creation of video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section4″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n<\/span>Section 4: Video marketing – The financials<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/8-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”<\/a>; alt=”Video marketing budget” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost marketers (46%)<\/strong> allocate a third of their budget (or less) to video content. And surprisingly, 17%<\/strong> are not tracking the data and are unsure how much they spend!<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/9-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”<\/a>; alt=”Video spend” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Most marketers (92%)<\/strong> plan on spending around the same or more on video marketing in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/10-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”<\/a>; alt=”Video ad spend” title_text=”11″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 41% of marketers<\/strong> have spent money on video ads this year. A decent jump from 36% last year.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/11-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”<\/a>; alt=”Video cost” title_text=”12″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? Responses on video marketing costs were mixed. 30%<\/strong> believe the costs associated with video marketing are getting cheaper, and a further 32%<\/strong> said they noticed no change. While 38%<\/strong> said costs are increasing.<\/p>\nClick to see further research about explainer video costs<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThe amount spent by marketers on video content varies quite widely, which isn’t surprising as every business will have different budgets. What is surprising is that 17% of marketers aren’t even tracking their spend! This can obviously make it difficult to understand if video is delivering a good ROI (more on that in the next section).<\/p>\nAnother thing video marketers couldn’t agree on was whether the cost of creating a video is increasing or decreasing. What most people did agree on, however, was that they will continue to spend around the same (or more) on video content in 2026.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section5″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 5: ROI – What does success look like?<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/12-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”<\/a>; alt=”Video marketing ROI” title_text=”13″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 82% of marketers<\/strong> say video marketing has given them a good ROI – that\u2019s a fair drop from last years all time high of 93% but it’s still a very dominant result that shows video consistently gives people a strong return on their investment.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/13-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”<\/a>; alt=”Video success measure” title_text=”14″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nIn terms of how they quantify\/measure this\u2026<\/p>\n67% of video marketers<\/strong> quantify ROI through video views.<\/p>\n63% of video marketers<\/strong> quantify ROI through video engagement such as likes, shares and reposts.<\/p>\n52% of video marketers<\/strong> quantify ROI through leads\/clicks.<\/p>\n40% of video marketers<\/strong> quantify ROI through customer engagement and retention.<\/p>\n36% of video marketers<\/strong> quantify ROI through brand awareness\/PR.<\/p>\n32% of video marketers<\/strong> quantify ROI through bottom line sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/14-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”<\/a>; alt=”Video length” title_text=”15″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nMost people (71%)<\/strong> believe videos between 30 seconds and 2 minutes are most effective.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/15-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”<\/a>; alt=”User understanding from video” title_text=”16″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped to increase user understanding of their product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/16-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”<\/a>; alt=”Brand awareness from video” title_text=”17″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n93% of video marketers<\/strong> say video has helped them increase brand awareness. Down from 96 last year and 90% in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/17-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”<\/a>; alt=”Increased traffic from video” title_text=”18″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped them increase web traffic.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/18-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”<\/a>; alt=”Increased leads from video” title_text=”19″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n85% of video marketers<\/strong> say video has helped them generate leads.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/19-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”<\/a>; alt=”Increased sales from video” title_text=”20″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n83% of video marketers<\/strong> say video has directly increased sales.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/20-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”<\/a>; alt=”Increased dwell time from video” title_text=”21″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n82% of video marketers<\/strong> say video has helped keep visitors on their website longer (aka dwell time).<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/21-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”<\/a>; alt=”Reduced support queries” title_text=”22″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n57% of video marketers<\/strong> say video has helped them reduce support queries<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nAcross the board, video marketing appears to be delivering an excellent ROI for businesses. Video content is helping marketers reduce support queries, increase brand awareness and user understanding, increase web traffic and dwell time, generate leads, and increase sales. <\/p>\nWhen it comes to measuring ROI, video marketers take a look at different metrics – which is great for getting the whole picture. Most agreed that they use video views and engagement markers, such as likes, shares, and reposts. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section6″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”#1b9aaa” custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” global_colors_info=”{}”]<\/p>\n<\/span>Section 6: The customer view\u2026<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/22-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”<\/a>; alt=”Watched an explainer video” title_text=”23″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\u200d?\ufe0f 96% of people<\/strong> have watched an explainer video<\/a> to learn more about a product or service.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/23-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”<\/a>; alt=”Convinced to buy with video” title_text=”24″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n?\ufe0f 85% of people<\/strong> have been convinced to buy a product or service by watching a video.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/24-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”<\/a>; alt=”Convinced to download with video” title_text=”25″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” link_font=”||||on||||” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 80% of people<\/strong> have bought or downloaded an app after watching an app demo video<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/25-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”<\/a>; alt=”Want more video from brands” title_text=”26″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 84% of consumers<\/strong> want to see more videos from brands in 2026 – a figure that has been very consistent to within 8% for the last 8 years.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/26-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”<\/a>; alt=”Video quality” title_text=”27″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? 89% of consumers<\/strong> say video quality impacts their trust in a brand. Down from 91% last year but up from 87%<\/strong> in our 2024 report.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/27-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”<\/a>; alt=”Learning medium” title_text=”28″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n? When asked how they\u2019d like to learn about a product or service, 63%<\/strong> say they\u2019d most like to watch a short video.<\/p>\nThis comfortably beats off other materials such as text-based articles (12%)<\/strong>, ebooks or manuals (4%)<\/strong>, infographics (7%)<\/strong>, sales calls (5%)<\/strong> or webinars (4%)<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nIt’s clear, people like to watch videos to learn, and more people are buying products and services after watching. Video quality is also important to the large majority of consumers – which is perfectly understandable. They’re exposed to a lot of video content so they’re going to be able to quickly tell the difference between something that’s poorly put together and something made with professional care.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”section7″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#e84770″ custom_margin=”0px||0px||false|false” custom_padding=”75px||75px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_padding=”0px||0px|200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n<\/span>Section 7: Video marketing channels<\/b><\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/28-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”<\/a>; alt=”Video platforms” title_text=”29″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST WIDELY USED ? video marketing platforms<\/h3>\nA we would expect, YouTube is the king of video with 82%<\/strong> of businesses uploading their video to YouTube.<\/p>\nThis is followed by LinkedIn with 70% of video marketers<\/strong> using it. Other widely used platforms include Instagram (69%)<\/strong>, Facebook (66%)<\/strong>, and webinars (56%)<\/strong>. Shortly followed by TikTok at 40%<\/strong>.<\/p>\nThe ? LEAST WIDELY USED ? video marketing platforms<\/h3>\ninteractive video (31%)<\/strong>, X (29%)<\/strong>, VR (19%)<\/strong>, 360 video (18%) <\/strong>and Snapchat (16%)<\/strong> come in as comfortably the least widely used video marketing platforms.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” module_id=”stat-2-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||160px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/29-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”<\/a>; alt=”Most effective video platforms” title_text=”30″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_css_main_element=”display:flex;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” custom_margin=”||15px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”]<\/p>\nThe ? MOST EFFECTIVE ? video marketing platforms<\/h3>\nJust as YouTube is the king of video, the effectiveness shows why with 69%<\/strong> of people saying it’s effectve for them.<\/p>\nThis is closely followed by Instagram with 56%<\/strong>, Facebook (55%)<\/strong>, LinkedIn (50%)<\/strong>, and webinars (42%)<\/strong>.<\/p>\nThe \u2620\ufe0f LEAST EFFECTIVE \u2620\ufe0f video marketing platforms<\/h3>\nTikTok with just 29%<\/strong>, Interactive video (20%)<\/strong>, X (16%)<\/strong>, 360 video (10%<\/strong>)<\/strong>,\u00a0VR (9%)<\/strong>, and Snapchat (8%)<\/strong> are reported as the least effective platforms for video marketing.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” module_id=”stat-1-5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”1300px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|||200px|false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” background_color=”rgba(255,255,255,0.2)” custom_padding=”40px|50px|40px|50px|true|true” border_radii=”on|10px|10px|10px|10px” border_width_all=”4px” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\nOur analysis…<\/h3>\nThere are some clear winners and losers in this category. Video marketers favour YouTube, Instagram, Facebook, LinkedIn, and webinars. These are the platforms that bring them the most success and, unsurprisingly, the platforms they plan to continue using the most in 2026. Some platforms aren’t used and don’t provide success for people, most notably Snapchat and X. This is a clear opportunity for these platforms which have large audiences and user bases but are strongly lagging behind their competitors with video usage and success metrics.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” z_index=”999″ custom_margin=”0px||30px||false|false” custom_padding=”30px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” background_color=”#3b82f6″ overflow-x=”visible” overflow-y=”visible” custom_margin=”50px||||false|false” custom_padding=”50px||30px||false|false” border_radii=”off|12px|12px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/12\/30-1.png”\"){kind=link}
![https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”<\/a>; alt=”Squiggle” title_text=”squiggle-7″ _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” vertical_offset=”-120px” horizontal_offset=”90px” width=”100%” max_width=”200px” scroll_rotating_enable=”on” scroll_rotating=”0|50|50|100|6\u00b0|0|-3\u00b0” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”40px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n](\"https:\/\/wyzowl.com\/wp-content\/uploads\/2025\/04\/squiggle-7.png”\"){kind=link}