{"id":3653,"date":"2023-11-22T15:50:16","date_gmt":"2023-11-22T15:50:16","guid":{"rendered":"https:\/\/blog.wyzowl.com\/?p=3653"},"modified":"2024-01-26T14:02:44","modified_gmt":"2024-01-26T14:02:44","slug":"snapchat-video-marketing","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/snapchat-video-marketing\/","title":{"rendered":"Why Snapchat Video Marketing Isn\u2019t Worth Your Time"},"content":{"rendered":"
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Last updated on 22nd November 2023<\/em><\/em><\/p>\n\n\n\n

When it comes to building a presence on social media, many marketers base their strategy on proven results and industry-wide statistics. That\u2019s no different whether we\u2019re writing a tweet or recording a Snapchat video.<\/span><\/p>\n\n\n\n

The appeal of social video marketing is attractive for brands<\/a>, especially considering that the average person watches over <\/span>17 hours of video content<\/a> every week. Plus, <\/span>70% of businesses<\/a> who don\u2019t currently use video say they intend to start in 2023 (meaning it\u2019s growing in popularity).<\/span><\/p>\n\n\n\n

That makes it a fantastic opportunity to position your business in front of target customers, right?<\/span><\/p>\n\n\n\n

However, it seems like brands are being selective when it comes to choosing which video marketing platforms to use. What may be even more shocking is that Snapchat, who\u2019s rise was at<\/span>tributed to their use of video content, isn\u2019t the platform of choice for many businesses. Instead, other social media giants are being favoured\u2026 Why is that?<\/span><\/p>\n\n\n\n

In this article, we\u2019ll explore some of the reasons Snapchat is being avoided by video marketers, while other platforms flourish.<\/span><\/p>\n\n\n\n

<\/span>The introduction of Snapchat video marketing<\/span><\/h2>\n\n\n\n

Snapchat, who are crowned as the holy grail platform for younger video consumers, was relatively new to the social advertising scene. They launched in 2011, which was considerably later than social advertising giants like Facebook and Twitter.<\/p>\n\n\n\n

They offer several video content types, including:<\/p>\n\n\n\n

Stories<\/strong><\/h3>\n\n\n\n

The most popular type of Snapchat video content is Stories. When an account has been created by a business, they can film a 10-second video to show on their Story, which is visible to their Snapchat friends. It\u2019s like any other social platform, where you can build your following and post content for your audience.<\/p>\n\n\n\n

Self-confessed social media queen Kylie Jenner is a huge fan of using Snapchat Stories. Here\u2019s how she used them to announce the launch of a new beauty collection:<\/p>\n\n\n\n

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