{"id":3826,"date":"2022-10-05T12:21:18","date_gmt":"2022-10-05T11:21:18","guid":{"rendered":"https:\/\/blog.wyzowl.com\/?p=3826"},"modified":"2026-01-15T08:43:25","modified_gmt":"2026-01-15T08:43:25","slug":"best-software-explainer-videos","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/best-software-explainer-videos\/","title":{"rendered":"17 of the Best Software Explainer Videos"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">Software can be a complicated and, dare we say it, occasionally dry subject to promote. Which is why a well executed <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">software explainer video<\/a> can work wonders to bring a product to life. We\u2019ve trawled the internet to find you 17 of the best software explainer videos out there, to give you a flavour of what\u2019s possible.<\/span><\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\"><span class=\"s1\">Through our research we found that the best software explainer videos have the same three key features: clear messaging, a great script and a memorable delivery. <\/span><\/p>\n\n\n\n<p class=\"p3 wp-block-paragraph\"><span class=\"s1\">And, over the course of this blog, we\u2019re going to present the 17 best software explainer video examples we could find, and give you a breakdown of exactly what makes these videos so effective.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"ez-toc-section\" id=\"1_MailChimp\"><\/span><span class=\"s1\">1. MailChimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MailChimp \/\/ Introducing Facebook Ads\" src=\"https:\/\/player.vimeo.com\/video\/201173331?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">When you combine the marketing might of Facebook and MailChimp, you know there\u2019s going to be some next-level audience engagement in store. Frankly, if these guys can\u2019t sell their products, then who can?! <\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">Well, guess what? They can and they do. <\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">Employing a candy-coloured, synth-pop animated video style with their instantly recognisable male chimp (ahem!) character, the star of the show here is definitely the animation. MailChimp are experts at demonstrating how using their intuitive software can make managing your Facebook ads a doddle.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"ez-toc-section\" id=\"2_Chatbooks\"><\/span><span class=\"s1\">2. Chatbooks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Easy Photo Books with Chatbooks\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/mF2eKaOc3wo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">We all love our selfies, but how many of us have the time to put these images into an actual album? Well, Chatbooks\u2019 novel idea is to take away the hassle. <\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">Using a quirky, live action explainer video, Chatbooks captures the essence of a busy mother\u2019s struggle to maintain a balanced lifestyle but still produce fabulous photos of her life. Many of us can empathise with her experience, which makes the tongue in cheek comedy in this short video both compelling and easy to watch. This is a slick, sassy video that really connects with its audience on a human level.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"3_Moz\"><\/span><span class=\"s1\">3. Moz<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moz Explainer Video\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/7AHEmTnfU84?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Moz is a software service company selling inbound marketing and analytics software subscriptions. This super short, animated software explainer video is a great example of how to match eye-catching graphics with an \u2018on message\u2019 script. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The concept of not wanting to be picked last is one that will resonate with all of our inner children. Each message is punctuated with a clear image driving the offer home. What Moz have cleverly done here is to appeal to our gregarious human nature, encouraging us to join the community and thrive.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"4_HubSpot\"><\/span><span class=\"s1\">4. HubSpot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is HubSpot? (2014)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hP34oHx68g0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Next up are inbound marketing gurus, HubSpot. These guys are renowned for their A1 standard live action videos. This particular explainer video uses a combination of live action and graphics, which can be a great way to break up content and keep your audience engaged. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The narrative in this explainer video sets the agenda well by presenting the challenges facing inbound marketers and providing them with a convenient solution to their pain points. This is a sure-fire win in the software explainer videos world, following the tried and tested \u201chere\u2019s the problem, now let us fix it\u201d methodology. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"5_PayPal\"><\/span><span class=\"s1\">5. PayPal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Use PayPal To Safely Make Online Payments\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/zoQ8C0r6Djw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">We\u2019re all familiar with PayPal, the original online payment and money transfer service. There are several of their explainer videos that we could have chosen, but this one got the nod thanks to its simpler than simple delivery. Which, ironically, is a really difficult skill to master! <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">A sequence of clear graphics and instructional text break down PayPal\u2019s service beautifully. As a top tip for a <a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">great software explainer video<\/a>, try watching with the sound off. In this explainer video, the script and images are so good, you\u2019ll get everything you need to know just by watching. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"6_AbaNinja\"><\/span><span class=\"s1\">6. AbaNinja <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Abaninja - Business Software\" src=\"https:\/\/player.vimeo.com\/video\/202963993?h=c9824db324&amp;dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">AbaNinja is a new, intuitive software allowing businesses to prepare and send invoices digitally. The retro style of this super short explainer video highlights the importance of spending quality time with friends and family as opposed to slaving over a pile of unpaid invoices. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Marketing the benefits of a Cloud-based invoice software system, this bright and colourful animated storyboard harks back to the halcyon days of Space Invaders and BBQ\u2019s as examples of what you could be doing with your extra leisure time. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">With a catchy brand name, backing track and clear voiceover, this is a neat example of a compact, \u2018job done\u2019 kind of video. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"7_Smart_Use\"><\/span><span class=\"s1\">7. Smart Use <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Construction Application Software\" src=\"https:\/\/player.vimeo.com\/video\/86061075?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">This industry leading construction app allows clients and partners involved in <a href=\"https:\/\/wyzowl.com\/construction-video-production\/\">architecture and construction<\/a> projects to collaborate, so that they can \u2018mark up\u2019 and share those all-important blueprints and documents in real-time. Who knew that was even possible but Smart Use have made it so and this animated explainer video clearly demonstrates how. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">By sticking to a simple core colour palette, this logical, yet highly watchable, graphics-based video sells the product in a clear, no nonsense way. There are some clever little moments to look out for, including a nifty integrated use of the overall logo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"8_Critical_Software\"><\/span><span class=\"s1\">8. Critical Software<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Critical Software - Director&#039;s cut\" src=\"https:\/\/player.vimeo.com\/video\/88901977?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">A major player in the software industry, Critical Software deliver innovative technologies and solutions for critical information systems, including for the aerospace, energy, <a href=\"https:\/\/wyzowl.com\/healthcare-video-production\/\">health<\/a> and automotive industries.<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\"> With complex and detailed information to communicate, this video does a great job of demystifying Safety Management services by translating key points into a graphical language. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Modelling itself on an <a href=\"https:\/\/wyzowl.com\/educational-video-production\/\">educational style<\/a> \u2018science\u2019 video, the pacing and script bob along nicely. The use of primary colours also helps to keep the message in keeping with the overall brand identity, creating a sense of security and confidence.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"9_CSID\"><\/span><span class=\"s1\">9. CSID <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"CSID | ETI Software\" src=\"https:\/\/player.vimeo.com\/video\/78551056?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"495\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">With a film noir style jazz backing track, coupled with monochrome 3D characters, this explainer video from US-based <a href=\"https:\/\/wyzowl.com\/cyber-security-video-production\/\">cyber safety<\/a> company CSID is as intriguing as it is other-worldly. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Dealing with the sensitive and serious issue of <a href=\"https:\/\/wyzowl.com\/best-cyber-security-videos\/\">cyber security<\/a>, this is a video that really needs to make the viewer take note and listen. The statistics and <a href=\"https:\/\/wyzowl.com\/case-study-video\/\">case study<\/a> elements of the video are clear and the British accent used for the voiceover audio lends a real reassuring and authoritative note to proceedings.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"10_Speakap\"><\/span><span class=\"s1\">10. Speakap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Speakap\" src=\"https:\/\/player.vimeo.com\/video\/1043438782?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Speakap is a secure platform that enables businesses to engage with all employees at any one time &#8211; no matter where staff are located. Available for web, iOS and Android, Speakap works rather like a mini Facebook for professionals. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">This software explainer video visually resembles a \u2018Who\u2019s Who\u2019 set of characters coming to life, creating warmth but also a sense of trust and fun. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">By flattening out communication and making it instant, Speakap is a great way to encourage team building and a sense of union \u2013 which is what this explainer video is all about. After all, haven\u2019t we always wanted to have an avatar self in the world of work?!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"11_Sellfy\"><\/span><span class=\"s1\">11. <\/span>Sellfy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sellfy\" src=\"https:\/\/player.vimeo.com\/video\/1044334896?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Sellfy is an <a href=\"https:\/\/wyzowl.com\/best-ecommerce-videos\/\">ecommerce<\/a> platform that allows creative professionals to sell their products online. This short and sweet software explainer goes through everything the audience needs to know about the platform in just 60 seconds. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The slightly pared-back animated style of the product screens in this <a href=\"https:\/\/wyzowl.com\/app-demo-videos\/\">app demo<\/a> really hit the sweet spot between true-to-life and creative license. Of course, it&#8217;s important for your video to match the look and feel of your software, but copying it exactly can lead to your video becoming quickly outdated if your UI changes. That&#8217;s why animation like this is always a great bet for the best software explainer videos! <\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"12_MetaBrite\"><\/span><span class=\"s1\">12. MetaBrite <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Animated explainer video | 2D animation for MetaBrite by Studio Pigeon\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/o1kr4WU0NlM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">MetaBrite is a data capture and number crunching company. Using detailed product and purchasing information, they\u2019re the people that somehow manage to capture all the data out there about our spending habits and make sense of it all. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">How do they do it? <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Well, you\u2019ll have to watch their animated video of course. <\/span>This software explainer <span class=\"s1\">is fun, informative and fact-filled to the max!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"13_KOMFO\"><\/span><span class=\"s1\">13. KOMFO <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Explainer - KOMFO\" src=\"https:\/\/player.vimeo.com\/video\/222339315?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Making the bold claim to be the future of social, KOMFO empower brands to own their social experience by streamlining customer conversations at every touchpoint, from one unified software solution. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">This very much on the purple side explainer video uses abstract shapes and graphics to explain the overall context and use of the service. It takes a little while to get used to the abstract shapes but the video very quickly establishes its own style and message, so you can just sit back and watch the pictures go by whilst still retaining the key messages. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"14_Bitcoin_Explained\"><\/span><span class=\"s1\">14. Bitcoin Explained <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bitcoin Explained\" src=\"https:\/\/player.vimeo.com\/video\/63502573?dnt=1&amp;app_id=122963\" width=\"1024\" height=\"576\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Ah Bitcoin, a few years ago this was a geek currency nobody had heard about. But now? Well, it\u2019s a headline grabber and then some. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Although it\u2019s a little dated now, this <a href=\"https:\/\/wyzowl.com\/it-explainer-videos\/\">software<\/a> explainer video is an excellent example of how to explain an entirely new concept. Using graphics that are part spy mission, part science lesson, this fully animated video (complete with Antipodean voiceover) still maintains its worth in the explainer video top twenty. It\u2019s kind of kitsch and a bit nerdy at the same time \u2013 a combination that actually works surprisingly well<\/span>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"15_Canva\"><\/span><span class=\"s1\">15. Canva<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beautiful Design on the iPad \u2014 Introducing the Canva App\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FrgcaRaOhEw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Design anything. Publish anywhere. That\u2019s the brand message of Canva, a free graphic-design tool website. It uses a drag-and-drop format and gives you access to over a million photographs, graphics and fonts. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">This video has been designed to give you a fly on the wall, whistle stop tour of their iPad app (also available for android mobile and tablets). <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Canva use an overhead camera angle in this instructional video to show the user how easy the Canva app is to access on the iPad, using real-time swipe action. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"16_Cast_Software\"><\/span><span class=\"s1\">16. Cast Software <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cast Software - Harmony\" src=\"https:\/\/player.vimeo.com\/video\/63242312?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">It\u2019s icon central in this explainer video from software intelligence company, Cast Software. Using a variety of icons to explain their services, Cast have succeeded in creating a new and engaging visual landscape. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Reading about this company in words is relatively confusing. Yet, by using bold colours of every hue and combination, this short explainer video ticks every box in regards to the true meaning of the word \u2018explain\u2019. <\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">There\u2019s a playful nature to this explainer. It succinctly portrays the many facets of a business and how vital it is for everything to work in harmony \u2013 just as their software should.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"ez-toc-section\" id=\"17_SalesMath\"><\/span><span class=\"s1\">17. SalesMath <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SalesMath\" src=\"https:\/\/player.vimeo.com\/video\/1043430216?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"p2 wp-block-paragraph\">If you&#8217;re looking for a paint-by-numbers software explainer video example, this is it. This great video by SalesMath does everything an explainer video is supposed to: it clearly outlines the problem, presents the software product as the solution, and ends by going over some of the amazing benefits and USPs of the software. <\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\">This video doesn&#8217;t do everything by the book though, check out the funky character style. It definitely helps to think of something unique (like blue characters) to help your video stand out from the crowd<span class=\"s1\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"ez-toc-section\" id=\"Lights_camera_action%E2%80%A6\"><\/span><span class=\"s1\">Lights, camera, action&#8230;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Not all of these software explainer video examples had a Hollywood budget, and you don&#8217;t need one either! <span class=\"s1\">But it might be helpful to remember some of the ideas and approaches in the examples we\u2019ve pulled together. Don\u2019t be afraid to take some of these ideas and run with them. Each video is packed with great fundamentals \u2013 from a solid script, to <a href=\"https:\/\/wyzowl.com\/animated-video\/\">on-point animation<\/a>, and snappy voiceovers. So, why not test this out for yourself to find a style that truly matches your brand aspirations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"ez-toc-section\" id=\"Final_round_up\"><\/span><span class=\"s1\">Final round up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"lazyblock-blank-yellow-25KWuK wp-block-lazyblock-blank-yellow\"><div style=\"background:rgba(255,182,18,1); padding:20px; border-radius:10px; margin-bottom:1.4em; color:rgba(255,255,255,1)\">\n  &#8211; Keep the script simple and easy to understand. Content and pacing is everything when it comes to software explainer videos. Too much information and your audience will switch off. Too little and there won\u2019t be anything of memorable substance.<br><br>&#8211; Always link the message of the explainer video to your overall brand. Keep reminding your audience about your brand and USP whenever possible with images and text. But try not to overdo it!<br><br>&#8211; Have fun! Using humour in your video is a great way to connect with your audience.<br><br>&#8211; Use a style that\u2019s appropriate to your product or service. Complex information doesn\u2019t have to be delivered in a complex way.<br><br>&#8211; Be inventive! Creativity is a great way to engage. \n<\/div><\/div>\n\n\n<p class=\"p3 wp-block-paragraph\"><span class=\"s1\">For more creative inspiration and new ideas, take a look at our humongous list of the <a href=\"https:\/\/wyzowl.com\/best-explainer-videos-ever\/\"><span class=\"s2\">best explainer videos EVER<\/span><\/a>! <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thinking about getting your own video? Check out our <a href=\"https:\/\/wyzowl.com\/software-video-production\/\">software video production<\/a> page for more information.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve trawled the internet and discovered 18 of the most awesome software explainer videos out there, to give you a flavour of what\u2019s possible for your brand.<\/p>\n","protected":false},"author":10,"featured_media":285727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[61],"class_list":["post-3826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-uc-explainer-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2018\/04\/20-Awesome-Software-Explainer-Videos.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/3826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=3826"}],"version-history":[{"count":3,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/3826\/revisions"}],"predecessor-version":[{"id":300647,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/3826\/revisions\/300647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/285727"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=3826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=3826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=3826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}