{"id":3843,"date":"2023-11-27T17:30:06","date_gmt":"2023-11-27T17:30:06","guid":{"rendered":"https:\/\/blog.wyzowl.com\/?p=3843"},"modified":"2026-02-19T08:47:52","modified_gmt":"2026-02-19T08:47:52","slug":"explainer-video-examples","status":"publish","type":"post","link":"https:\/\/wyzowl.com\/explainer-video-examples\/","title":{"rendered":"50+ Awesome Explainer Video Examples"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">Explainer videos<\/a> have become one of the world&#8217;s <em>favourite <\/em>ways to learn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on our extensive experience creating these amazing videos over the past 14 years+, here are 50 handpicked examples we absolutely love &#8211; and we hope will inspire you when it comes to creating YOUR next explainer video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s dig in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Animated_explainer_video_examples\"><\/span><strong>Animated explainer video examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Wine Country Gift Baskets<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wine Country Gift Baskets | Occasions\" src=\"https:\/\/player.vimeo.com\/video\/178548546?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This video does a good job of mixing customer examples and warm animations to deliver a positive message paired with inviting images. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The idea of giving a gift <\/span><i><span style=\"font-weight: 400;\">just because<\/span><\/i><span style=\"font-weight: 400;\"> appeals to the better parts of the human condition.<\/span> <span style=\"font-weight: 400;\">Bottles of wine? Chocolate? Gourmet coffee? Fresh-baked cookies? Those are products that sell themselves, and the animators did a good job of rendering their appeal in just over a minute runtime. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Communyco<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Communyco\" src=\"https:\/\/player.vimeo.com\/video\/1043713721?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When introducing a new product or service, you can\u2019t beat a video that\u2019s snappy, eye-catching, and fun &#8211; like this video we made for Communyco!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communyco is an app aimed at creators, from bakers to writers. With such a vast target audience it helps to create a cast of unique <a href=\"https:\/\/wyzowl.com\/animated-video\/\">animated characters<\/a> like this to ensure no group is excluded. Plus, it\u2019s playful and grabs attention.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Med Mart<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Med Mart App\" src=\"https:\/\/player.vimeo.com\/video\/210348311?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This video from Med Mart App does a great job of breaking down how to use their app. Med Mart takes the complicated process of plastic surgery and simplifies it with their app through this video, complemented by unique 3D animation. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Although this video is a little on the longer side, the content in it justifies the length, as they dive into all of the benefits the app offers. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. ConnectPay<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ConnectPay\" src=\"https:\/\/player.vimeo.com\/video\/1043633920?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This beautiful video shows that you can create an animated explainer video including characters without creating a \u201c<em>cartoon<\/em>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The characters and backgrounds created for this video are professional and fitting for the topic of payroll and financial services. Typically considered a dry topic, the animation along with the upbeat soundtrack and voiceover help to maintain viewer attention. For more examples from this industry, check out our <a href=\"https:\/\/wyzowl.com\/financial-services-video-production\/\">financial services video production<\/a> page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Snappy Kraken<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Snappy Kraken\" src=\"https:\/\/player.vimeo.com\/video\/1043694883?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While both this video and the one from ConnectPay fall under the same umbrella of \u201canimated explainer videos\u201d, they couldn\u2019t be more different. This showcases the versatility of animation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snappy Kraken have fully embraced the cartoon-style, creating wacky and unusual characters to tell their story. When it comes to your video, it\u2019s all about what would work best for your brand and your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Microsoft<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How does Microsoft Azure work?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/KXkBZCe699A?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Microsoft is one of the biggest brands in the world, but even with their legacy they still need effective messaging. This is another concise video that B2B players will want to emulate. It\u2019s highly effective at <a href=\"https:\/\/wyzowl.com\/educational-video-production\/\">educating the viewer<\/a> on Microsoft\u2019s enterprise cloud solution. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The smooth animations evoke themes of growth, but, let\u2019s face it, the narrator really sells this message. There\u2019s a mellifluous tinge to the voiceover.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Clever Devices<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Clever Devices\" src=\"https:\/\/player.vimeo.com\/video\/1043448047?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This explainer video is awesome for many reasons. Perhaps the biggest reason is that animation allowed this video to be made during the height of the COVID-19 pandemic, when people weren\u2019t able to be in close proximity with one another.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video also outlines important changes to services in a clear and easy-to-follow way. On top of that, the beautiful and colourful world our animators created here make this video a nice watch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Legalease<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Legalese\" src=\"https:\/\/player.vimeo.com\/video\/1043640392?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The limited colour palette and simple design of this video make it professional, well-branded, and sleek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, the simplicity works well when showing the platform screens. Less detail means that the video won\u2019t need to be updated every time there is a UI change.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Purina<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Purina\" src=\"https:\/\/player.vimeo.com\/video\/362017555?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amino acids, vitamins, and minerals are all really difficult things to visualise and explain, but Purina does an excellent job in this 30 second animated video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The smooth transitions from vitamins to pet food make it easy to understand exactly what is in Purina food and how it benefits customers\u2019 pets.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Yesifi<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Yesifi\" src=\"https:\/\/player.vimeo.com\/video\/1043702967?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video kicks off with an upbeat soundtrack that grabs and keeps viewers\u2019 attention. As a rental company, Yesifi has two very different target audiences: landlords and tenants.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video is great because it manages to speak to both of the audiences, telling both sides of the story. The video is also easy to follow as the explanation is broken down into 3 simple steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Crazy Egg<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Crazy Egg\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/6grhFHEk6PI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you\u2019re a marketer, SEO, CTO, or part of a big tech firm, you probably knew all about Crazy Egg shortly after it launched. But not every business owner is a techie with a fetish for analytics. Crazy Egg appealed to those not in the know in an explainer video that does exactly what it\u2019s supposed to do: explain. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Not only does it summarise Crazy Egg\u2019s unique heat map tool for the viewer, it <a href=\"https:\/\/wyzowl.com\/product-demo-video-production\/\">shows the product in action<\/a>. So you don\u2019t have to be tech savvy to understand what it does. Add a couple subtle CTAs throughout the ad\u2019s two-minute runtime and you have a solid explainer video.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Panorama9<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IT-MAN solves your everyday IT-problems!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/oQWSceSd1jI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Some of <a href=\"https:\/\/wyzowl.com\/explainer-videos\/\">the best explainer videos<\/a> take otherwise humdrum topics and deliver them in a compelling package. And let\u2019s be honest\u2014there isn\u2019t much that\u2019s flashy about an IT monitoring and administration solution. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">However, IT-Man solves this problem by communicating Panorama9\u2019s pitch with the help of unique animations. Rather than opt for the slick, professional animations you see in most vids, IT-Man goes full \u201880s 8-bit on the audience. The result is a fun little video that transports you back to the lazy days playing Nintendo on your living room floor.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Kadence<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kadence Explainer Video\" src=\"https:\/\/player.vimeo.com\/video\/1044339461?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kadence has a lovely style with faceless characters that will have a broad appeal. They want to show how hybrid working can be confusing and mixed up, but with their tool <\/span>it can be seamless and easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a slick 90 seconds they show exactly how hybrid work can be more productive. Created by our team at <a href=\"https:\/\/wyzowl.com\">Wyzowl<\/a> ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Blue IV<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Blue IV - What do IVs help with\" src=\"https:\/\/player.vimeo.com\/video\/1043690298?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s another video created by our in-house team! This is actually part of a series for Blue IV, created to educate viewers on the many uses of IV therapy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This colourful and engaging animation &#8216;flips the script&#8217; on IV therapy to highlight the many different health benefits that everyone can enjoy &#8211; from reducing headaches to giving skin a boost! &#8211; instead of focusing solely on recovering from illness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15. Freighty<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Best Explainer video for a B2B Insurance Products | Freighty | Vidico\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/-bknuFCQn4Y?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is another animated video on our list with a limited colour palette. This ensures the video is on-brand and not doing too much visually, so viewers can focus on the message at hand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video is great because it speaks directly to the target audience from the get-go, and takes them through relatable problems before showing them Freighty as the perfect solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>16. Bitpegs<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bitpegs\" src=\"https:\/\/player.vimeo.com\/video\/1043441848?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bitcoin is a tough topic to get to grips with, but this video manages to give viewers an insight in just 35 seconds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The animation paints a lovely picture of a character walking through a field with grass crunching underfoot and birds singing in the distance. We also get a sneak peek at what the future might look like &#8211; a scene that may cost thousands for a live action video <a href=\"https:\/\/wyzowl.com\/animation-vs-live-action\/\">but is easy to create with animation!&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Chipotle<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chipotle - Back to the Start\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/S1zXGWK_knQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This is an oldie but a goodie from Mexican fast food chain Chipotle! This stop-motion animation<\/span><span style=\"font-weight: 400;\"> explainer video excels in many areas:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">First, it breaks the animation mould by going claymation style (who doesn\u2019t love Wallace and Gromit?). <\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Second, it enlists the talent of bona fide legend Willie Nelson to cover \u201cThe Scientist,\u201d a hearts-strings-tugging tune by global powerhouse Coldplay. <\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Lastly, the end result is an inspiring mini-movie heavy with a theme of ethical farming. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">18. Project Permit<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vote Solar - Project Permit\" src=\"https:\/\/player.vimeo.com\/video\/62957143?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Not only is this video well made with fantastic animation and 3D design, it tells a story &#8211; something every good explainer video should do. It explains how the organisation works to make solar more affordable and accessible to more Americans, visualising the benefits to your community towards the end. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This video not only demonstrates the solar permitting processes in an easy-to-digest manner, it binds its messages together through a well thought out storyline. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>19. SalesMath<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SalesMath\" src=\"https:\/\/player.vimeo.com\/video\/1043430216?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SalesMath uses lots of <a href=\"https:\/\/wyzowl.com\/free-sound-effects-sites\/\">sound effects<\/a> to inject a burst of energy to this video and bring the scenes to life. We can hear salespeople talking to clients, sounds of celebration, and more.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like Legalease, the platform shown here is pared back so that viewers can understand the gist of how it works without getting bogged down by the details &#8211; which should come at a later stage in the customer journey (a demo call, for example).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>20. Bloomberg<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"McDonald\u2019s Wants to Know Your Order Before You Do - Bloomberg Businessweek\" src=\"https:\/\/player.vimeo.com\/video\/363361640?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This editorial explainer video from Bloomberg covers a brief history of McDonalds from its first technological breakthrough to its most recent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video uses bright and contrasting colours to grab attention and then keeps that attention with fast, flowing animated icons.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>21. Ted-Ed<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why do cats have vertical pupils? - Emma Bryce\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jdrNjHPYKz4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video from Ted-Ed is a little on the longer side, but that\u2019s typically the case with educational videos that have a main purpose of educating viewers rather than selling to them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beautiful hand-drawn images are used to answer this random question with depth and clarity. The imagery paired with the calm voiceover make this a super interesting watch.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>22. Likezoid<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Likezoid\" src=\"https:\/\/player.vimeo.com\/video\/1043713859?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Likezoid is a service aimed at aspiring Instagram influencers. What\u2019s great about this video (aside from the amazing graphics, fun soundtrack, and slick animation) is that it\u2019s 100% laser-focused on its audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The voiceover is written in a way that speaks directly to Instagrammers, in regard to both what the voiceover is saying and how she says it. Even the short 30 second length keeps the audience in mind as these are likely busy people with a short attention span.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>23. Security@me<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Security@me\" src=\"https:\/\/player.vimeo.com\/video\/376364430?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s lots of good stuff going on with this video! The techy soundtrack and rich pink colour really help this video to stand out from the crowd. And the floating screen graphics allow Security@me to show multiple scenarios playing out on screen all at once.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another great thing about this video is that the animators have focused a lot of attention on the characters\u2019 eyebrows and this makes the characters really expressive and memorable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>24. Super Sync Sports<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Super Sync Sports\" src=\"https:\/\/player.vimeo.com\/video\/67325367?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This fun video showcases an addictive-looking mobile game that can be synced to your computer (<em>hence the name!<\/em>)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quirky character style and music help to make this video interesting, and the change in music from one scene to the next <em>keeps<\/em> it interesting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>25. Lyft<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"June: Life is Better When You Share the Ride\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/v8nyGzOLsdw?start=1&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This explainer video meets short film, directed by Academy Award-winner John Kahrs, is absolutely stunning and thought-provoking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many studies, including <a href=\"https:\/\/www.ipsos.com\/sites\/default\/files\/2020-10\/the-role-of-emotion-in-human-decision-making.pdf\">this one by Ipsos<\/a>, that show <strong>emotions have a great influence on multiple cognitive processes<\/strong>, including decision-making &#8211; so adding an emotional storyline to your explainer video is a great way to resonate with potential customers. And that\u2019s exactly what Lyft has done here.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>26. BRAVO Pay<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BRAVO Pay Explainer Video\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/VUmIU2NH2oY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video uses a lot of creative pans and zooms that keep the viewer guessing as we travel from scene to scene. Also, the backgrounds of scenes are often void of colour which makes the bright and fun colours of the characters stand out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video brings everything together at the end with a great split screen that features all of the characters we\u2019ve been introduced to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">27. Tech Insider<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This Incredible Animation Shows How Deep The Ocean Really Is\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/UwVNkfCov1k?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sometimes, all you need from a great explainer video is the answer to a geeky question. Sure, the animations are fun while managing to convey interesting info, and there\u2019s some good use of the \u201cTwilight Zone\u201d font, but really this is just an all-around interesting presentation.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Viewers are hooked from start to finish, and they might even find themselves stopping halfway through to google \u201c<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=5qw8bAdIS_E\"><span style=\"font-weight: 400;\">dumbo octopus<\/span><\/a><span style=\"font-weight: 400;\">.\u201d So this Tech Insider video adheres wonderfully to the number one principal in creating explainer videos\u2014be interesting above all else.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Live_action_explainer_video_examples\"><\/span><strong>Live action explainer video examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">28. Dollar Shave Club<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DollarShaveClub.com - Our Blades Are F***ing Great\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Sometimes it pays dividends to push the envelope with your message. Of course this is often a double-edged sword. If you\u2019re too provocative with swearing or risqu\u00e9 content, you risk alienating large swaths of your audience. But in Dollar Shave Club\u2019s case, they understood their audience and utilised humour to their full advantage by going viral with this video that really boosted their success\u2014the company was later bought by <\/span><a href=\"https:\/\/www.inc.com\/magazine\/201707\/lindsay-blakely\/how-i-did-it-michael-dubin-dollar-shave-club.html\"><span style=\"font-weight: 400;\">Unilever for $1 billion<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The ad doesn\u2019t hold back\u2014it\u2019s got it all, a bizarre-o pitchman (the real-life founder), swearing, irreverent visual gags, and even references to polio. Ultimately the ad is successful at achieving its ends because it makes something as seemingly boring as razors funny and memorable. Sometimes it\u2019s good not to take yourself too seriously.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>29. Amazon Go<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing Amazon Go and the world\u2019s most advanced shopping technology\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/NrmMk1Myrxc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to explaining something conceptual or not yet released, video is a great tool to help people visualise your idea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This <a href=\"https:\/\/wyzowl.com\/amazon-video-ads\/\">video from Amazon<\/a> Go does an excellent job of showcasing how easy their proprietary \u201cjust walk out\u201d shopping experiences are. The entire video shows different people shopping with ease, while the voiceover fills in the gaps to give the viewer all of the important information they need.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>30. Notarize<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Notarize!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5GeR8XTWR3M?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video from Notarize keeps people watching with its interesting brand of cringe comedy. This style of humour shows viewers that the brand doesn\u2019t take itself too seriously and also encourages people to share the video with their friends.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On a deeper level, the video follows a classic \u201cproblem, solution, benefits\u201d scenario that explains their product in a way that is clear and appealing to potential customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>31. Fiverr<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Fiverr Journey | Fiverr\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/rMGW4Sp33xw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This Fiverr explainer video kicks things off with a great soundtrack. The storyline, all about the Fiverr journey, follows four different entrepreneurs as they use the platform to get their businesses up and running.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The extreme close ups on people\u2019s facial expressions is an excellent way to get across the speechless \u201cwow\u201d feeling they\u2019re hoping to give customers; and the reflections of those faces on the computer screen is technically impressive too.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>32. Insta360<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meet Insta360 X5 - New Flagship 8K 360\u00a0Action Camera\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/8SoY7hiXc4M?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This explainer video opens with breathtaking visuals that instantly pull you in &#8211; exploded product shots move to fast paced action footage, smooth transitions, and a sense of cinematic scale that feels more like a movie trailer than a product demo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But soon, the focus shifts to what really matters: the <strong>Insta360 X5<\/strong> itself. The video cleverly shows off its features &#8211; from immersive 360\u00b0 capture to incredible low-light performance &#8211; in a way that\u2019s as entertaining as it is informative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explaining camera tech can easily get dry, but this one keeps viewers hooked from start to finish. There\u2019s plenty here for marketers to take notes on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>33. Grammarly<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Enhance Your Writing | Grammarly\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MOo9iJ8RYWM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Grammarly is known in the marketing world for their <a href=\"https:\/\/wyzowl.com\/video-ad-production\/\">prolific video advertising<\/a>. They constantly make new ads and roll them out in as many places as possible. Despite this abundance of ads, they <em>never<\/em> scrimp on quality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their ads, like this one, are always entertaining and personable with a little bit of humour thrown in. What\u2019s more, they typically show the platform working its magic in pop up bubbles on-screen, allowing viewers to see just how easy it is to use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">34. Unroll.Me<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unroll.Me - Email doesn\u2019t have to suck (30 seconds)\" src=\"https:\/\/player.vimeo.com\/video\/144623057?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The makers of the Unroll.Me app identified a problem that affects almost all of us: junk email. Their explainer video focuses on that problem by showcasing testimonials from six disparate people recounting their frustrating experiences with junk mail. It does what many effective ads have done in the past, by showing the people using the product in question. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In just 30 seconds Unroll.Me hammers home the overarching theme of the video, which is ease of use. The viewer sees first hand how easy it is to unsubscribe from junk email lists simply by swiping the app.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">35. Kano<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Unleash Creativity - Computer Kit Complete\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bAU_zkQZuqY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Kano hit the nail on the head with this explainer video by demonstrating how their technology helps kids interact on another level with some of the things they love to do everyday, like listen to music. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">They also brought in trending activities, such as Minecraft to pique the interest of their young audience. They paint the act of coding and creating a computer in a fun and energetic light leading kids to want to use their product. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">36. PayPal<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amazing Explainer Video Created For Paypal Great Style\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/eYanU3KKB8A?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The online payment giant PayPal released a series of TV spots called \u201cpeople rule\u201d along with this explainer video to go along with the spots. It\u2019s a striking piece in that it mixes animations with live action fluidly, whisking the audience off to \u201cWho Framed Roger Rabbit\u201d land. The addition of a humorous country tune to buttress PayPal\u2019s core message\u2014payment efficiency\u2014is a nice touch as well.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>37. IKEA<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EUREKA SPIRITSIS - Surprise it\u2019s IKEA. TV Advert 30 #WonderfulEveryday\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/9KjKvYfCl_s?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video from the enigmatic brand Eureka Spiritis oozes elegance, splendour, and a little bit of pomp! But, surprise, it&#8217;s IKEA! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What a fun way to challenge expectations as a brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IKEA is, of course, a brand that many consider to be an affordable home furnishings company &#8211; and it is, but this playful video ad also highlights that IKEA furniture is great quality too. It reassures customers that they&#8217;ve made a smart choice and this could serve to boost customer loyalty. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>38. Ecosia<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Weird Search Requests | Spec Ad | Ecosia (2020)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/5lzItDuM6Lw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video uses humour and relatability to hook viewers. After all, we\u2019ve all searched for something weird online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The really great thing about this explainer is that it manages to change the tone halfway through as trees begin sprouting up to represent everyone\u2019s weird searches. The video ends by reminding viewers that no matter how weird the search request, Ecosia will still plant a tree.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>39. UberEats<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Delivering With Uber Eats | Uber Eats\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/AN524IrRcW0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uber Eats offers pretty much <em>anyone <\/em>the opportunity to make extra cash by delivering food orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We could all use a little extra pocket money, so that&#8217;s an attractive proposition to many. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what does it involve? How does it work? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The beauty of this &lt;2 minute explainer is that it answers so many questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>40. Match.com<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Satan Commercial Match\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/qmb5ENInqVk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The last video in our live action lineup is this brilliant, tongue-in-cheek, think-outside-the-box masterpiece from Match.com.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The explainer, created by <em>devilishly<\/em> funny Ryan Reynold\u2019s marketing company, is an unconventional way to market a dating site. But it definitely hooks viewers, gets them laughing and, most importantly, keeps them watching.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our <a href=\"https:\/\/wyzowl.com\/live-action-video-production\/\">live action video company<\/a> page for more examples.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_explainer_video_examples\"><\/span><strong>Product explainer video examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">41. Google Pixel 8 <\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Javier in Frame | Google Pixel SB Commercial 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphones are becoming more and more impressive with each new iteration. Most product explainer videos focus on trying to cram as many new features into 60 or so seconds as possible, but Google went for a different approach in this ad for the Google Pixel 8. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google&#8217;s no stranger to weaving emotional stories into their ad campaigns using their products, and this video&#8217;s no different. Highlighting all of the ways their new smartphone can improve the lives of visually impaired people, this video is memorable and shareable &#8211; it currently has an incredible 50 million views! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">42. Spotify<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify - Montage\" src=\"https:\/\/player.vimeo.com\/video\/207359607?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Spotify thought outside of the box in this unique and creative explainer video. Instead of taking the traditional route and just explaining how their product works, they chose to take the opportunity to explain how their product is personalised just for you. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Between the bright neon colours and the shifts from real people to animation, Spotify made this video incredibly engaging and fun for any generation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">43. PetTech<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PetTech\" src=\"https:\/\/player.vimeo.com\/video\/1043385524?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They say never work with kids or animals, right? Well, with animation, you don&#8217;t need to! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This 45 second product video demonstrates all of the unique features of PetTech&#8217;s smart pet crate through the use of dynamic split screens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is another video we made here at Wyzowl, and we can confirm that the animated dog (who was based on the founder of PetTech&#8217;s actual dog!) was very well-behaved in all of his scenes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>44. Squarespace<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hello Down There - Directed by Martin Scorsese | Big Game Commercial 2024 | Squarespace\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/OBcd8S0YYuU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One way to get people to take note of your product explainer video is to get Martin Scorsese to direct it. This Squarespace ad does <em>a lot<\/em> in just over 30 seconds! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot like a big-budget movie, the video shows aliens trying to get the attention of humans but no one will look up from their smartphones. The aliens finally get noticed when they create a Squarespace website. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s clever, it&#8217;s funny, and, again, it&#8217;s directed by frickin&#8217; Scorsese! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">45. Dissolve<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This Is a Generic Brand Video, by Dissolve\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/2YBtspm8j8M?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Dissolve incorporates cynical humour in a simple, yet hilariously impressive video. They decide to poke fun at the tendency of modern marketing to use the same old, clich\u00e9d footage in so many campaigns, but in a bold and funny way. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The humour they use was so relatable to their audience of creatives working in advertising and marketing, it\u2019s no surprise the video was shared in huge numbers, attracting media coverage and going viral in a short space of time. &nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">46. Nest<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Works With Nest\" src=\"https:\/\/player.vimeo.com\/video\/141931019?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nest took the novel approach of using real life objects in a 2D animated world. The simple animation style, upbeat music and friendly voiceover artist work together to explain the benefits of not only using smart products around the house, but connecting them with Nest so they can automatically learn things about your home. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><em>The result?<\/em> <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You save money, get comfortable and stay safe. It&#8217;s a simple message, explained with beautifully simple visuals.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>47. Ahrefs<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Ahrefs?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/krzF3YhmSMw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This fun and colourful video is exactly what animation is for! And it goes to show that not all product explainers need to include the actual product &#8211; <em>especially<\/em> if it\u2019s an online platform or software.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because user interfaces and website designs often change more quickly than you\u2019d probably want to update your marketing videos. By using animation to represent features in a pared back way you can add longevity to your videos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>48. monday.com<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"monday.com - Making teamwork click\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/l-7awVpecvU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This explainer by monday.com is slightly contrasting to the Ahrefs example. While both use animation to showcase the features of their platform, monday.com is more true to their actual software. Both are great options!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another great thing about this video is that customer logos are shown, increasing credibility. And the video goes through different use cases for their platform, casting a wider net when it comes to their audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>49. Disconnect.me<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Disconnect.me\" src=\"https:\/\/player.vimeo.com\/video\/69098962?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This video blends stop motion puppetry with 2D animation to represent the real world \u2018you\u2019, and the \u2018you\u2019 that companies are creating based on the personal data we all leave all over the internet whenever we use it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video is a great example of how to explain a product or service that people don\u2019t yet know they need. It outlines the problem clearly and then sells the solution persuasively.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>50. AppToPay&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AppToPay\" src=\"https:\/\/player.vimeo.com\/video\/1043633840?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We were so pleased to create this animated product video for AppToPay using this beautiful and simple graphical style.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main motif in the video is the effortless movement between real world retailers and the app, mirroring how easy this process is for AppToPay customers. The video also ends on a strong note with a bullet pointed roundup of all of the main benefits.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>51. Asana<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meet Asana, your work manager. But better.\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jY0-gsNImlk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This explainer video from Asana grips viewers from the start with a frightening statistic and bold, overwhelming visuals. And then, with the introduction of their platform, everything mellows out as we see how simple their platform is to use.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The constant motion is almost hypnotising to watch and the inspiring music leaves viewers ready to take action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>52. Hive<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hive - British Gas\" src=\"https:\/\/player.vimeo.com\/video\/111340286?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With animation you really can create anything, and yet so many businesses choose to make their characters human beings. Not Hive. Hive uses anthropomorphic elephants &#8211; and why not?!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That isn\u2019t even the strangest thing about this video. From the taxi cab skates, to the football playing trout, and the catchy poem, this video is as weird as it is wonderful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>53. PlayStation<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Play Like Never Before | PS5\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/cxXvYJyBlc4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PlayStation consoles are always highly anticipated, so their explainer videos need to live up to the hype and push people towards making a purchase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pulsating soundtrack builds excitement while the impressive animation shows how every feature works, from the adaptive console triggers to the HDR compatibility.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>54. Microsoft Teams<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ticket to #Tokyo  Microsoft Teams\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/nMWyee1fves?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Teams really lets the platform speak for itself in this video by creating the whole thing within the software itself. The video allowed people to travel to Tokyo at a time when travel wasn\u2019t permitted.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video has millions of views and it\u2019s easy to see why. It\u2019s simple yet <em>so<\/em> effective!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_best_explainer_videos\"><\/span><strong>The best explainer videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve taken a look at lots of videos to compile this awesome explainer video examples list for you!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you\u2019re just looking for the best of the best then this is it\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>55. Kurzgesagt<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Coronavirus Explained &amp; What You Should Do\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/BtN-goy9VOY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Not all explainer video examples are for brands and companies. Sometimes you just want a complex topic to be explained in simple terms. Kurzgesagt is a YouTube channel that does this extremely well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This video they created to explain the coronavirus uses simple animations and helpful charts to break the science down into terms that are easy for anyone to understand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>56. Headspace<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Say hello to Headspace\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/CS76mK58urI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When Headspace came onto the scene, meditation was far from mainstream. This fun and friendly explainer video helped them to introduce meditation to new users.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These whimsical, colourful characters make the brand instantly recognisable and have been used in many marketing videos since.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>57. Guide Dogs<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GUIDE DOGS | FLASH ANIMATION\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/SgKKZXuiTac?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This 3D animated video from Guide Dogs shows the wonderful journey of a guide dog in training, from its first day with the puppy raiser until it is handed back to the guide dog centre to gain its qualification.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This short film grips viewers with an <a href=\"https:\/\/wyzowl.com\/emotional-marketing\/\">emotional story<\/a> that educates and inspires. This is no doubt why the video has gone viral and gathered millions of views.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The above examples are diverse enough that they should offer takeaway lessons to brands big and small, niche or mainstream. If your company is struggling to strike the right tone with its message, or appeal to a broader audience, take a look at the success some of the above brands have enjoyed through <a href=\"https:\/\/wyzowl.com\/video-retainer\/\">solid video production<\/a>. Some of these lessons include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be interesting<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be funny<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be concise<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be socially conscious<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Push the boundaries (when appropriate)<\/span><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Be simple<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Like what you see and want more inspiration? You should also check out the 957 best business videos of all time. We categorised these into convenient lists so you can see the type of video thats of interest to you:<\/p>\n\n\n<div class=\"lazyblock-article-Z23rfFE wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/best-business-videos\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/10\/03-957-Best-Business-Videos-Of-All-Time.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"957 Best Business Videos Of All Time\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/best-business-videos\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">957 Best Business Videos Of All Time (Categorised)<\/a><\/div>\n    <div style=\"color:#666666;\">In this article we&#8217;ve gathered 957 of the very best business videos that we&#8217;ve curated over months and years.<\/div>\n  <\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">And, we&#8217;ve also created a mammoth list of the best explainer video companies for you to work with:<\/p>\n\n\n<div class=\"lazyblock-article-ZByCKP wp-block-lazyblock-article\"><div style=\"color:#666666; font-size:16px; font-weight:bold; padding-left: 20px;\">\n  <i class=\"fa-solid fa-file-lines\" style=\"margin-right:5px\"><\/i>Recommended Article\n<\/div>\n<div style=\"background:#eeeeee; padding:20px; border-radius:10px; margin-bottom:1.4em; display:flex;\">\n  <div class=\"recommended-article-featured-holder\" style=\"margin-right:15px;\">\n    <div><a href=\"https:\/\/wyzowl.com\/best-explainer-video-companies\/\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2025\/10\/02-101-Best-Explainer-Video-Companies-to-Work-With-in-2026.png?fit=1000%2C500&amp;quality=80&amp;ssl=1\" alt=\"101 Best Explainer Video Companies to Work With in 2026\" \/><\/a><\/div>\n  <\/div>\n  <div>\n    <div style=\"margin-bottom:5px;\"><a href=\"https:\/\/wyzowl.com\/best-explainer-video-companies\/\" style=\"font-weight:bold; color:#333333; font-size: 20px; font-family: 'Inter',Tahoma,Helvetica,Arial,sans-serif;\">101+ Best Explainer Video Companies 2026<\/a><\/div>\n    <div style=\"color:#666666;\">We put together this refreshed guide to share our picks for the 101+ best explainer video companies to work with in 2026 &#8211; and what makes each one stand out.<\/div>\n  <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We take a look at 50+ of the best explainer video examples and analyse why they were so successful.<\/p>\n","protected":false},"author":5,"featured_media":282926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[99,102],"tags":[114,61],"class_list":["post-3843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explain","category-explain-popular","tag-pricing-cta","tag-uc-explainer-videos"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wyzowl.com\/wp-content\/uploads\/2019\/01\/20-Awesome-Explainer-Video-Examples.png?fit=1000%2C500&quality=80&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/3843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/comments?post=3843"}],"version-history":[{"count":5,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/3843\/revisions"}],"predecessor-version":[{"id":301122,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/posts\/3843\/revisions\/301122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media\/282926"}],"wp:attachment":[{"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/media?parent=3843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/categories?post=3843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyzowl.com\/wp-json\/wp\/v2\/tags?post=3843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}